Collaboration & reseau social pour esce 2012


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Collaboration & reseau social pour esce 2012

  1. 1. IBMs adoption of collaboration andsocial computing © 2011 IBM Corporation
  2. 2. Social Media Revolution © 2011 IBM Corporation
  3. 3. Quelques Chiffres © 2011 IBM Corporation
  4. 4. IBM in this revolution... 80+ accounts using “IBM” in the name (25% from outside the US) 200+ IBM channels 39,000+ users, 500+ IBM groups (65% outside the US) 378,000+ 166 communities, 200+ blogs, 5000+ profiles 75,000+ 100,000 IBMers collaborating with 200,000 non-IBMers4 Source : IBM Corporation © 2011 Maria Arbusto
  5. 5. Youtube © 2011 IBM Corporation
  6. 6. SlideShare m © 2011 IBM Corporation
  7. 7. IBMers Blogs l © 2011 IBM Corporation
  8. 8. © 2011 IBM Corporation
  9. 9. Ok, its easy for the IBM Collaboration Brand, but for US... © 2011 IBM Corporation
  10. 10. Twitter, Facebook, and Blog information forWebSphere and CICS Support uid=swg21410956 © 2011 IBM Corporation
  11. 11. Tivoli, IM, Rational on Twitter... © 2011 IBM Corporation
  12. 12. IBM Software Community © 2011 IBM Corporation
  13. 13. Other IBM Brands... © 2011 IBM Corporation
  14. 14. Our competitors © 2011 IBM Corporation
  15. 15. But, also our Clients © 2011 IBM Corporation
  16. 16. Our enterprise is evolving towards global integration 20th 21stCentury Century A globally integrated enterprise The international era -- The multinational era -- -- business in a smart, exporting replicating connected world A Glo b ally I grate d E rprise (GI ) is an o pe n, m o d ular nte nte E Th e w o rld is b e c o m ing IN S TR UME N TE o rganizatio n …. inte grate d into th e ne tw o rke d e c o no m y … D w ith an o pe ratio nal and b usine ss m o d e l th at c apitalize s o n th e ne w glo b al land sc ape .Th e w o rld is b e c o m ingIN TE R C ON N E C TE Global Supply Global Production Global DemandD Management Optimization Capture All th ings are b e c o m ing IN TE L L IG E N T 1616 © 2011 IBM Corporation
  17. 17. Collaboration is core to this evolution Within six years, workers will collaborate 80% of their time “Organizations and businesses around the world are recognising Work will flow seamlessly, fluidly, across fully that they need to reinvent their infrastructures and processes connected and visible processes to allow their people to collaborate with each other, their Work increasingly will involve external partners customers and their partners; to foster creativity and problem Agility will become a key performance metric solving and to enable the very act of enterprise.” Pro-active processes will be strengthened with predictive capabilities Work will not be centered on an organization but on a community of people who will be sourced from a variety of places: employees, contractors, alumni, industry experts Batch processing will be forgotten; real-time will be the norm Source: IBM CEO study 201017 © 2011 IBM Corporation
  18. 18. The IBM Workforce comprises of 400,000+, in 170 countries and2000 locations Global and distributed across all time zones, cultures and languages ~50% employees work remotely ~50% with IBM < 5 years Moving to distributed teams vs co-location Matrixed teams and management Flexible in work styles18 © 2011 IBM Corporation
  19. 19. IBM has the challenge of increasing productivity, collaboration andinnovation of its 400,000+ employees worldwide CEOs: sources of new ideas and innovation Business partners Employees (general population) Clients Research and development (internal) Consultants Sales or service units Competitors Other Associations, trade groups, Think tanks conference boards Academia Internet, blogs, bulletin boards 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% IBM Institute for Business Value. CEO Study Traditionalist Boomer Gen X Gen Y Training The hard way Too much and I’ll Required to keep Continuous and leave me expected ~50% employees work remotely Collaborative and Learning style Classroom Facilitated Independent networked ~50% with IBM < 5 years Communication Top down Guarded Hub and spoke Collaborative style Problem-solving Hierarchical Horizontal Independent Collaborative 100% suffer from information Decision-making Seeks approval Team informed Team includes Team decides overload Command and Get out of the Leadership style control way Coach Partner 100% expecting rapid response Feedback No news is good Once per year Weekly / daily On demand news 13 Persona-based IT roles Technology use Uncomfortable Unsure Unable to work Unfathomable if without it not provided Job changing Unwise Sets me back Necessary Part of my daily routine Source: Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.19 © 2011 IBM Corporation
  20. 20. We started by defining a collaboration strategy  Collaboration = working together to co-create business information  Social Computing = collaborating on-line with social tools and services20 © 2011 IBM Corporation
  21. 21. We then focused on our strategic priorities Strategic Priorities Collaboration Framework (EPF 13.5)  Transform the enterprise into a more collaborative organization  Establish a high-value collaborative IBM Internet presence  Simplify and integrate tools and processes  Improve employees and clients ability to identify IBM experts21 © 2011 IBM Corporation
  22. 22. The benefits of collaboration & networking are significant toindividuals & organizations  87% of IBMers collaborating with others in communities increase skills  84% access expertise more quickly  74% increase their productivity  64% improve personal reputation Source: IBM internal Workplace Effectiveness survey22 © 2011 IBM Corporation
  23. 23. . . . so whats in it? Its all about you & your network Think about how often you connect with someone to:  Find information  Get an answer to a question  Ask for advice  Bounce off an idea  Get another opinion  Reuse work The reality is that:  There is too much information for us to manage by ourselves  More heads are better than one (Wisdom of crowds)  We all need to connect and feel connected23 © 2011 IBM Corporation
  24. 24. We provide enablement and adoption on multiple levels Social computing guidelines Geography customization Requests for consultation Ambassadors24 © 2011 IBM Corporation
  25. 25. We provide simplified recommendations for “what to use when”... ...And “how”25 © 2011 IBM Corporation
  26. 26. We provide a single message to employees about how to achievethe desired collaboration behaviors We developed social computing guidelines (internal and external guidelines are the same) We embedded a social computing module into IBMs Business Conduct Guidelines Employees are required to take a short education module before creating an external social profile Each solutions have Terms and Conditions use guide...26 © 2011 IBM Corporation
  27. 27. We provide very comprehensive social computing educationmodules including non-IBM social media channelsDefining your presence -- Detail your social computing goals and develop a social presence that is consistent with those goals.Setting Up -- Select your social channels and establish a consistent online presenceListening -- Identify the dialogue relevant to you and your businessSharing -- Begin the exchange of information to create context, connection, and communityPublishing -- Enhance your digital presence and differentiate yourself by creating original content27 © 2011 IBM Corporation
  28. 28. We are embedding “social” in the IBM external web pages Facilitate sharing on other popular social media platform Surfaced based on expertise Feed through Expertise Locator system28 © 2011 IBM Corporation
  29. 29. Expertise Locator is the systems to register with a particular skill orexpertise Improve employees’ and clients’ ability to identify IBM experts Register to Expertise Locator,and choose where you want to be surfaced with your expertise!29 © 2011 IBM Corporation
  30. 30. Expertise Locator allows also non-IBMer to find experts and getintroduced via other relevant digital venues where the IBMer ispresent Name links to Connections profile Data pulled from Connections profile Items from ‘Recent activity’ feed appear for seven seconds and then fade to next item Choice of social connections options30 © 2011 IBM Corporation
  31. 31. Internally, we deployed a platform for “social” collaboration empowering users to be more innovative and helps them collaborate & execute more quickly with dynamic networks of co-workers... IBM Connections Create, find, join, and work Quickly find the people you need with communities of people who share a common Home Profiles by searching across your organization using keywords that interest, responsibility, or help identify expertise, current area of expertise projects and responsibilities Activities Organize your work, plan next Communities steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Use a weblog to presentyour idea and get feedbackfrom others; learn from theexpertise and experience of Blogs Share your files with your others who blog Files colleagues. Everyone can store, share, and collaborate on files. Wikis Save, organize and share Bookmarks Provide a place for groups of people to jointly create bookmarks; discover and maintain content bookmarks that have been through contribution and qualified by others with collaboration. similar interests & expertise31 © 2011 IBM Corporation
  32. 32. Social Collaboration brings on various services... most commonly: “Profiles” enable us to find people and connect with them The “Board” lets us keep track and interact with our network “Communities” and teams allow collaboration in shared spaces32 © 2011 IBM Corporation
  33. 33. How the adoption goes in IBM – some statistics from 2Q2011 Profiles - 635K users w/ profiles - 1M+ searches per week Communities - 365K members – 14K public & 20K restricted Files - 235K users – 5.9M files downloaded Wikis – 86K users – 375K pages for 39K Wikis Blogs - 89K users – 13K active bloggers with 16K blogs Bookmarks - 35K active users – 1.2M bookmarks & 3.3M tags Activities - 406K users – 197K activities & 2.8M entries Instant Messaging – 100% of IBM – 11M+ instant messages per day33 © 2011 IBM Corporation
  34. 34. The evolution of our intranet (w3/ODW) to a Smarter Workplace, our single portal a journey! Consumption Participation 1996 2011+Launch Version 2.0 Versions 3 & 4 Versions 5 & 6 ODW R1 &R2 Smarter WorkplaceCorporate news and Standard design and Bluepages, MyNews, Profile, Dynamic Content, Business Portals, Enabling Collaborativelinks navigation Web tools, Info Central Taxonomy, Integrated Personalization & Innovation17K page views/day 38K page views/day 500K page views/day Search Role Enablement 1M page views/day 2M page views/day 34 © 2011 IBM Corporation
  35. 35. ...We integrate it all together, time after time! 1996: w3 Intranet operated by Corp. Comms (17k visits/day) 2000: One IBM Single Portal Strategy (500K visits/day) 2004: Role-enabled workplace (2M visits/day) 2009: Collaboration platform 2010: Social enterprise: internal/external 2010+: Workplace of the Future Consumption to Participation 1996 2000 2004 2008 2009 2010 2010+ w3 Common Role-enabled Self-deployment, Collaboration Lotus Connections Workplace of the intranet Function workplace Web 2.0 Platform Social Enterprise Future35 © 2011 IBM Corporation
  36. 36. Our IBM intranet personalized portal before collaboration (2009) Deep personalized Corporate news, resources and links Strong Enterprise directory and taxonomy View this as a Top down content channel, broadcast or mass communications service with integrated search portlet36 © 2011 IBM Corporation
  37. 37. Since the end of 2009, our intranet portal includes Socialcollaboration, placing the IBMers in front of their workspace! We are putting the IBMer interactions in front of their intranet Top down corporate news move from center to left We trust user-generated content Additional tools and functionality, so called web 2.0, are now part of our single enterprise personalized portal! (along with a new look and feel this year )37 © 2011 IBM Corporation
  38. 38. E n a b lin g Cu lt u r e Ch a n g eSocial software @ IBM Why? What we’ve done  Need to connect 400,000+  Transformed intranet into robust employees across 170 countries social computing platform  Enable employees to be more  Created communities of enthusiasts productive, more knowledgeable, to encourage grassroots adoption faster (BlueIQ)  Facilitate collaborative innovation  Harnessed IBM as test-bed for collaborative tools we then  Organize the flow of ad hoc commercialize collaboration  Established IBM social computing  Drive innovation into products policy and guidelines faster  Used the enterprise processes and inject Social collaboration to them  Harness the knowledge of subject matter experts from across IBM  Created “reverse mentoring” program quickly to pair social computing experts with IBM leaders (I&VT Ambassadors)  Surface IBMers as experts to Benefits  Building an Expertise and Eminence engage with clients, partners and initiative to groom experts on all others levels3838 © 2011 IBM Corporation
  39. 39. Lessons learned “What to use when” should be made as easy as possible. A single, consolidated social platform is critical Executives impact adoption by role modelling the use of the solutions Many executives need individual “reverse” mentoring Their staff also need to be trained separately Use of the solutions should be integrated with business processes Business units need special consultation for how to do this integration Capturing and publishing business value is crucial Some geographies need special customization to realize business value Privacy issues are core to social computing and require early attention and systematic focus39 © 2011 IBM Corporation
  40. 40. In summary, IBM uses social software to... Be Change Ready Empower people to share their knowledge and expertise Enable people to discover information quickly and easily Find and connect with the right experts fast Integrate Globally Work together virtually without flying in for face to face meetings Connect everyone to our customers and partners Innovate our products and services, entering new markets and gaining new potential customers Lead in Innovation Anticipate change faster than our competition Stefano Pogliani, our European Executive Social Business & Web Experience said "IBM is not simply using Social Media" but we are engaging in becoming a "Social Business"40 © 2011 IBM Corporation
  41. 41. Pierre Milcent Compagnie IBM France Consultant Réseaux 17, avenue de lEurope Sociaux dEntreprise F 92275 Bois Colombes Cedex IBM Collaboration Solutions Tél + 33 (0)1 58 75 31 96 Mobile + 33 (0)6 72 96 23 00 © 2011 IBM Corporation