Rather than focusing on making the money, focus on building a value ladder—create a system where value increases as people become long-term customers.

1. Establishing the Value Ladder Every businessman's goal is to have a long term relationship with their customers. There's only one best way to achieve it, that is to provide a great value for them. Customers will pay different prices for the same content delivered in different ways. That is based on their lifestyle, or just depends on how they go through with it.

2. Providing convenience for your customers is beneficial to them and more beneficial on your part as a business owner. So rather than focusing on the money, focus on the value you can give to your customers. Create a system where value increases as you create a long term relationship with your customers. Establishing the Value Ladder will make you more money at the endpoint.

10. So instead of working too much for the money, first provide value to your customers and money will just follow.