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MercadoLibre: the leading e-commerce ecosystem in Latin America S T R I C T L Y   P R I V A T E   A N D   C O N F I D E N T I A L
MELI’s origins are tied to Stanford GSB First Steps ,[object Object]
Spring of 1999: drove visiting venture capitalist John Muse back to the airport, and pitched idea along the way.
June 1999: MercadoLibreis founded.
August 1999: first of our online auction services is launched in ArgentinaEarly Challenges ,[object Object]
Finding the right people : GSB provides the network
Quickly evolving competition
De Remate going head to head with MercadoLibre in 3 markets.
Local players such as Lokau in Brazil quickly expanding.
Imminent entrance of U.S.-based Yahoo! and eBay?M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M 1
What has happened since MercadoLibre’s history Acquired Tucarro.com and Tuinmueble.com Acquired the operations of DeRemate that it didn’t own Expandedbusiness model Acquired Lokau 2005 1999 2000 2001 2002 2004 2006 2003 2007 2008 2009 M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M Break even. AcquiredDeRemate subs Launched 227% netrevenues growth—regional leadership eBay acquired19.5%  of MLfor iBazar Brazil IPOUS$333mm Launched search advertising and web stores Source: Company 2
Population, 2011E Latin America has one of the best combinations of actual GDP and population size with expected growth rates GDP and Population GDP and Population China GDP CAGR 2009-2012 Central and Eastern Europe Source: IMF. Figures in table are 2011 estimates Asia ex Japan and China Middle East and Africa Latin America M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M US Western Europe Japan Source: IDM  3
Latin America is expected to post the highest internet users growth due to improving infrastructure and low penetration base Selected infrastructure statistics by region (sorted by internet users growth rates) Source: EIU databases, al numbers in millions, CAGR for estimates 2009-2012 Global broadband penetration per inhabitant %, 2009 Global internet penetration per inhabitant %, 2009 M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M Source: ITU, ICT Statistics Source: ITU, ICT Statistics 4
Asia Pacific ex-Japan …outpacing all other regions… US E-commerce growth Current internet buyers, 2009E Retail e-commerce volume CAGR 2009-2012 LatinAmerica Central and EasternEurope Asia Pacific ex Japan  WesternEurope M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M USA Japan Source: IDM. Figures in table are 2009 estimates 5
MercadoLibrecovers almost all of Latin America Countries of operation Main Region Stats ,[object Object]
GDP covered: US$ 4,179bn1

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MercadoLibre presentation; Stanford Graduate School of Business. March 2011

  • 1. MercadoLibre: the leading e-commerce ecosystem in Latin America S T R I C T L Y   P R I V A T E   A N D   C O N F I D E N T I A L
  • 2.
  • 3. Spring of 1999: drove visiting venture capitalist John Muse back to the airport, and pitched idea along the way.
  • 5.
  • 6. Finding the right people : GSB provides the network
  • 8. De Remate going head to head with MercadoLibre in 3 markets.
  • 9. Local players such as Lokau in Brazil quickly expanding.
  • 10. Imminent entrance of U.S.-based Yahoo! and eBay?M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M 1
  • 11. What has happened since MercadoLibre’s history Acquired Tucarro.com and Tuinmueble.com Acquired the operations of DeRemate that it didn’t own Expandedbusiness model Acquired Lokau 2005 1999 2000 2001 2002 2004 2006 2003 2007 2008 2009 M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M Break even. AcquiredDeRemate subs Launched 227% netrevenues growth—regional leadership eBay acquired19.5% of MLfor iBazar Brazil IPOUS$333mm Launched search advertising and web stores Source: Company 2
  • 12. Population, 2011E Latin America has one of the best combinations of actual GDP and population size with expected growth rates GDP and Population GDP and Population China GDP CAGR 2009-2012 Central and Eastern Europe Source: IMF. Figures in table are 2011 estimates Asia ex Japan and China Middle East and Africa Latin America M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M US Western Europe Japan Source: IDM 3
  • 13. Latin America is expected to post the highest internet users growth due to improving infrastructure and low penetration base Selected infrastructure statistics by region (sorted by internet users growth rates) Source: EIU databases, al numbers in millions, CAGR for estimates 2009-2012 Global broadband penetration per inhabitant %, 2009 Global internet penetration per inhabitant %, 2009 M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M Source: ITU, ICT Statistics Source: ITU, ICT Statistics 4
  • 14. Asia Pacific ex-Japan …outpacing all other regions… US E-commerce growth Current internet buyers, 2009E Retail e-commerce volume CAGR 2009-2012 LatinAmerica Central and EasternEurope Asia Pacific ex Japan WesternEurope M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M USA Japan Source: IDM. Figures in table are 2009 estimates 5
  • 15.
  • 16. GDP covered: US$ 4,179bn1
  • 18. Total ecommerce retail market: US$16.3bn2
  • 19.
  • 22.
  • 23. 1.7bn pages viewed per month on average4
  • 24. 11th largest global retail site, 1st Retail in LatAm
  • 25. #1 Retail site in each of the markets
  • 26. ~50mm search page views /weekday Uruguay Argentina 1ITU for countries where MercadoLibre has operations, as of 2009 2IDC, for all Latin American countries, 2009 estimates ³Comscore, November 2010 4Comscore, One year average (Nov. 2009 – Nov. 2010) 6
  • 27. MercadoLibre’s is the most visited e-commerce site in Latin America and #11 globally… Global–Retail web sites audience Latam–Retail web sites audience M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M Brazil–Retail web sites audience Source: ComScore. All figures Q4’10 except global retail Q1’10 7
  • 28. … and one of the top internet destinations in the region Latam–total internet audience Source: ComScore Brazil–total internet audience M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M Source: ComScore. All figures Q4’10. 8
  • 29.
  • 31.
  • 32.
  • 33.
  • 34.
  • 36.
  • 37. US$3.4bn GMV (41% 5-yr CAGR) during 2010
  • 38.
  • 40.
  • 42.
  • 43. Move towards more back-ended pricing
  • 44. Focus on continuously improving buyer experience10
  • 45. MercadoLibre’s key metrics –Marketplace GMVe (US$mm) Successful items sold (mm) CAGR 2002 – 2020: 52.1% CAGR 2002 – 2010: 67,4% New Paid Listings (mm) Registered Users (mm) M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M CAGR 2002 – 2010: 33.6% CAGR 2003 – 2010: 44,6% Source: company filings 11
  • 46.
  • 47.
  • 49.
  • 51.
  • 52. Fluidity of user experience / ease of integration
  • 53.
  • 54. Merchant services: enable third party payments (off platform)
  • 56. MercadoLibre’s key metrics –Payments Number of payment transactions (mm) TPV (US$bn) Number of transactions/successful items sold Average ticket paid with MP2US$ # transactions (mm) TPV (US$bn) CAGR 2005-2010: 78.5% CAGR 2005-2010: 82.4% 2TPV/Number of transactions MercadoPago penetration (TPV/GMVe) Adoption3 M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M 3 Share of Live Listing at the end of the period in MP countries Source: Company filings 13
  • 57.
  • 58. Offers buyers access to inventory from branded retailers that complement listings on platform
  • 59. Offers advertisers >32mm unique monthly visitors and their purchase intent
  • 60. Marks a focus on search advertising over display while capturing share of wallet of large retailers
  • 61. Starting from a small base showing very rapid growth: > 11,000 advertisers / month, 19% QoQ
  • 62. 713mm Ads / month, 11% QoQ
  • 63. >30mm ad impressions / quarter, 13% QoQ
  • 64.
  • 65. MercadoShops has fixed pricing per monthly usage that gets credited back in marketplace fees
  • 67. Deeply integrated with MercadoPago, Marketplace and MercadoClics
  • 68. Low cost SaaSweb-stores: average cost of premium shop USD30/month
  • 69. Over 5,000 active shops already after official launch in H2’10M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M 14
  • 70. Robust Financial Performance Gross Profit Net Revenues Margin Gross Profit (US$mm) Margin EBITDA (US$mm) Net Revenues (US$mm) CAGR 2005-2010: 50.4% CAGR 2005-2010: 50.3% CAGR 2005-2010: 101.6% EBITDA Net income M E R C A D O L I B R E :   T H E   L E A D I N G   I N T E R N E T   E C O S Y S T E M   I N   L A T A M Net income (US$mm) Margin CAGR 2005-2010: 88.5% Source: Company filings 15