Manou Molosa's digital marketing and social media portfolio outlines their experience and work developing social media strategies and campaigns for clients. It includes examples of social media strategies created for MTN Africa and a college campus that focused on online identity, information sharing, experience sharing, and advice sharing. The portfolio also highlights Facebook advertising campaigns, custom Facebook cover designs, and a social media summit conference for teaching delegates about engaging on social media.

1. Digital Marketing
& Social Media
Portfolio
Manou Molosa
www.doyoubuzz.com/manou-molosa

2. Table of content
About Manou Molosa
3
A 360 Social Media Presence
4
3 Years of Social Media Experience
5
My Personal Branding on Social Media Platforms
6
Clients' Digital strategies
7
Social Media strategy
11
Writing piece about Social Media Marketing
12
Social media page customization
Facebook Advertising Campaign
13
Clients' Facebook Cover Design
Personal Facebook Cover Design
15
Social Media Summit & Conference
18
Social Media Business Card
19
14
16

3. + Manou Molosa
About
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Active social listener, contributor;
early adopter of social media
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Expertise with:
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Search Engine Marketing
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Content Management
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Marketing Communication
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Digital Marketing & Branding
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Online Marketer/Social Media
Specialist/ Brand Specialist/
Key Speaker
Social Media Strategy
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Social Media Marketing
Community Management
Some Clients I’ve worked with:
3

4. A 360 SOCIAL MEDIA PRESENCE
4

5. + 3 Years of Social Media Experience
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Manou Molosa (Sp) (Freelancing): September 2012-Present
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MTN AFRICA: February 2012-August 2012
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created and maintained social networks for personal brands, & companies
created in-depth social media strategies for small and large businesses
created and executed corporate blogs and blog campaigns
Animated social media summits & conferences to teach and involve
delegates on the benefits of engaging in social media
RESULT: generated +32% of Likes
Managed football content via web content management systems Wordpress
Maintained social media pages by creating contents engaging MTN
Customers;
Monitored the blogosphere & delivered analysis and insight reports back to
the marketing
RESULT: +86% of traffic on MTNFootball Facebook & Twitter
College Campus: February 2011-November 2012
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Animated online feedback forum with current and prospective students;
Created & implemented campaigns both on Facebook & Twitter;
RESULT: +76% of Traffic on College Campus Facebook (3210 Likes)
5

6. +
My Personal Branding
on Social Media Platforms
@manoumols
Hire Manou
http://pinterest.com/manoumols/pins/
6

7. +
Clients' Digital strategies
(MTN FOOTBALL)
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Description:
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Type of Work:
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A telecommunication company, sponsored soccer by being the official sponsor
of football in Africa.
Corporate social media positioning and strategy including tactics, marketing
campaigns and monitoring, and content management.
Strategy development of MTN Football social media campaign:
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These 4 categories were tailored to MTN based on their needs:
Online Identity
Information sharing
Experience sharing
Advice sharing
Blog
Facebook Fan Page
Twitter account
YouTube channel
Website promotion
Media relations
Advertising
Newsletter signup
Football news
Video diaries
Before/After photos
Friend invite
Share button
Football news and
experiences
Expert
relationship/partners
hips
7

8. +MTN FOOTBALL
BRAND
8

9. + Clients’ Digital strategies
(COLLEGE CAMPUS)
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Description:
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Type of Work:
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College campus is an education brand of the independent institute of education
which is registered with the department of higher education and training.
Corporate social media positioning and strategy including tactics, marketing
campaigns and promotion
Strategy development of College Campus social media campaign
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These 4 categories were tailored to college campus based on their needs and
business goals
Online Identity
Information sharing
Experience sharing
Advice sharing
Facebook Fan Page
Website promotion
Advertising
Newsletter signup
Registration
College service
Video diaries
Before/After photos
Friend invite
Share button
Education tips
Career advice
9

10. +
COLLEGE CAMPUS
BRAND
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11. +
Social Media strategy
11

12. Writing Piece about Social Media Marketing
The first aim of any business is to be known amongst their target audience. This is no different for online
businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several
different manners to gain them more customers and business. One such marketing technique is social media
marketing.
Social media is a term that defines marketing that is done via social networks, such as online
communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients.
These sites are used to publicize, make sales, create connections between the business and target market, and to
handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook,
LinkedIn, Flickr, Pinterest, and YouTube.
The three main aspects of social media to marketing are firstly, it creates a buzz and attracts readers with
catchy and impressive messages. This buzz spreads through the Internet through contact between users who in
turn pass it on to their own contacts. Within moments, these messages spread like wild fire.
Another aspect is that it gathers all fans of a brand or company together and allows them to interact with
one another, create an identity and communicate their interest for this brand or set of products. It is also based on
online conversations that cater around the business, and brings together current and potential customers. Their
loyalty would also in turn promote one’s brand and raise awareness amongst other possible clients.
In conclusion, Social media marketing is an addition to personal, small business, corporate, and non-profit
organizations’ integrated marketing communications plan.
Social media has the ability to play a huge hand in this shift of changing the rules of traditional media.
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13. +
Social media page customization
13

14. +
Facebook Advertising Campaign
14

15. + Clients’ Facebook Cover Design
15

16. +
Personal Facebook Cover Design
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17. +
Personal Facebook Cover Design
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18. Social Media Summit & Conference
Conference Highlights
The quickest way to turn people away from your
branding efforts on social media is to come across as
overtly pitching your product or service. If consumers
sense you are interacting with them only to sell them a
product, your social media branding efforts will be
deemed irrelevant–or worse, you may create a backlash
and irreparable damage your brand’s reputation.
Find out:
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How to build a strategic plan for content
marketing over social media sites.
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How to integrate marketing, advertising and
public relations in a social media campaign.
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View and download presentation on
http://slideshare.net/manoumols/developing-engagingbrand-content-for-social-media-sites
How to craft content for social media sites that
attract and engages consumers around the
brand;
How to tell effective stories and create content
for social media that drives engagement
transforming the organisation into a content
machine
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Nurturing, then incorporating user-generated
content integrating video content
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Measuring engagement, sharing and
embedded video
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19. + Social Media Business Card
BACK SIDE
FRONT SIDE
19

20. + Thank You
This portfolio is also available on SlideShare:
http://slideshare.net/manoumols/digital-marketing-and-social-media-portfolio
Find Manou Molosa also on
http://za.linkedin.com/manoumols
http://facebook.com/hiremanou
http://twitter.com/manoumols
http://slideshare.net/manoumols