This document summarizes the features and services available on WICE TV, an IPTV service, and discusses strategies for marketing WICE TV. Key features include 114 digital channels, PVR recording, video on demand, photo gallery, radio channels, games, education content, video calling, email/SMS from TV, online booking and shopping. Concerns mentioned are customer understanding of IPTV, broadband adaptability, triple play definition, installation issues, and rising content costs. The marketing strategies proposed are member referral programs, kiosks at BSNL centers, outbound calling, personalized communication, tie-ups for bulk orders, and incentives for installers and reducing turnaround time.

1. MARKET
READY

6.  114 digital Channels
 PVR - channel *recording facility
 VOD- a library of 350 Movie and many more to be added
 Photo Gallery : customer can view images stored in their camera /
Pen Drive (Album)
 Live World Radio Channels : 14 satellite based digital Radio Channels
available
 TV Games
 Dictionary

8.  WICE EDU- Unique interactive virtual class room. A platform to
deliver content over the network remotely.
Competitive exams like GRE, GMAT, CAT, IEEE
 + 10-12 standard coaching are in pipeline.
 Video Phone -Now customer can interact face to face with there
relatives on their TV.

9.  Email –SMS: - Now Send SMS or Email from your
 TV  TV, TV Mobile and Mobile TV
 TV booking -Now book your travel / movie tickets from your TV
 Chatting -Now customer can create their Social Network on TV
 Shopping - Buy and Auction available on line with WICE TV

10.  IPTV is still a big question to customer
 Adaptability of tuning Television with broadband
 Definition of triple play still need more propaganda with
customer
 Configuration & Installation is also a big concern area
 Day by Day Content getting expensive

15. Marketing Move- GO TO MARKET Strategy
 Member Get Member programs, loyalty initiative.
 Lead generation kiosk at all BSNL Customer Service Center
 Outbound calling activity on all Broadband customer Number
 Personalized communication

16. ………………. GO TO MARKET Strategy
 DID(Direct Inward Dialing) tie-ups for bulk booking at all prime builder
projects.
 Performance driven incentive program for Installing as well as to
reduce TAT ( Turn Around Time)
 Master Franchisee model for quicker penetration in all assigned Cities.

17. Thank you