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Do you  really exist?
 

Do you really exist?

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If you are not in the networks ….Do You Really Exist? ...

If you are not in the networks ….Do You Really Exist?

A fundamental shift is taking place in how companies and business professionals
communicate each other. The social media culture and social networking platforms are having a major impact on
business communication, practices and processes.
- How can these tools be best utilised?
- How can you employ strategies within your company to increase profitability?
- How can you sustain reputation and empower your employees to be brand
ambassadors?
- Indeed should you employ internal social networks within your own
organisation as a means of facilitating a sharing community amongst your
employees, or should you use public open platforms?
- How can your career benefit from using social media?

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    Do you  really exist? Do you really exist? Presentation Transcript

    • Ifyou are not in thenetworks....Do youreallyexist?Social Media for Business Growth & CareerProgress
      European Professional Women´s Network
      Sponsored by
      AON, a Corporate Partner of EuropeanPWN
      Barcelona, April 21th
    • Jordi Gili
      (Personal branding)
      Positioning
      for a carreerboost
      Armando Liussi Depaoli
      (Corporatecommunication)
      Embracing
      digital markets
      Ifyou are not in thenetworks....Do youreallyexist?
    • Do youreallyexist?
      Who am I?
      Bright professional with a success career track
      I’ve heard about the great things of Social Media and Web 2.0
      But I have no time. What can they do for me?
      (*) Source: tomsawyer.com
    • Do youreallyexist?
      The real thing
      • 52 M potential clients
      • 5.2 M recruiters on Linkedin TODAY (*)
      • 1 in 10 people on Linkedin are recruiters (*)
      Real career
      booster!
      (*) Source: tomsawyer.com
      Image: Nasa ®
    • Do youreallyexist?
      How do I position myself? (I)
      Checklist:
      Be on Linkedin.com
      Complete your profile to 100%
      Make it look like your CV, oriented to what you would like to be
      Make your e-mail /contact info visible
      Include websites to showcase your work
      Think 5 min about your Description Line
    • Do youreallyexist?
      How do I position myself? (II)
    • Do youreallyexist?
      Who we are?
      Small size, mid-range company or major corporation
      We blocked all Social Media access,… people do truly business right there?
      (*) Source: mandomando.com
    • Do youreallyexist?
      60” Facts
      24 hs uploaded onto Youtube
      37.100 tweets sent on Twitter
      36 new Twitter users
      665 new blog posts
      2.208 images uploaded to Flickr
      414 new internet users globally
      3635 iPhone apps downloaded
      (*) Source: mandomando.com
    • Do youreallyexist?
      4 words to find them all
      Prosumer
      Fault-finder, analytical, sociable, updated, friendly to share, mobile, global, so weneedtobuildchannelsto listen, tomotivate, and to chat withthem
      Coopetition
      Play with your competitor on networking
      Crowdsourcing
      Rewardthesolvercommunity
      Co-creation
      Focus on loyalty, mutual firm-customer value
    • Do youreallyexist?
      The game has changed
      • Ask, listen, learn
      • Work on message, culture, communications
      • Your best ambassadors: your employees
      • Form your staff, call them for involvement
      • Distribute media tasks, decide how long by network
      • Things to consider before entering a network
      • Define goals to reach, select networks to achieve them
      • Be constant and participative, add value to your network
      • Choose whom to contact
    • Do youreallyexist?
      How do I communicate? (I)
      Network:
      Proactively send invitations to peers, managers, collaborators, clients, providers,
      Send invitations to ex- …
      Ask for recommendations
      Off-line: Join EPWN! and Online: Join Groups
      Search for Relevant Professionals – clients and strategize
      Network
      More Network!
    • Do youreallyexist?
      How do I communicate? (II)
      Update your Status frequently – relevant info
      Contribute
      Join groups, share, answer questions, make questions
      Participating in Q&A positions you as a Subject Matter Expert in front of a very large audience
      Strong settings section where you can control what is sent out
      Devote 20 min. a day
    • Do youreallyexist?
      How to begin
      • Corporate culture shift
      • Web 2.0 is about culture not technology
      • Involveyourorganization
      • Pushthemtonetworking
      • Communications plan
      • The Simplicity of Objective, Strategy and Action
      • CRM to FRM (Friends Relationship Management)
    • Do youreallyexist?
      Layout, Plannning, Action!
      • Start with something "simple"
      • Set goals and measure results
      • Define your strategy
      • Make a communications plan
      • Analyze your competitors
      • Study how consumers talk
      • Involve your employees
      • Involve your past clients
      • Involve your partners
    • Do youreallyexist?
      Work on corporate ID profile
      Setup clear corporate page in networks
      Unify our brand staff
      Standardize the message
      Run how-to guidelines
    • Do youreallyexist?
      What can we corporately achieve?
      Promote products
      Promote events
      Polls & surveys
      Working party
      Online advertising
      Employee search
    • Do youreallyexist?
      How will they find me? (I)
      If you do all the above right you are promoting your profile to make it available to be found
      Linkedin ranks GREAT on Google
      Additional visibility: Twitter, Blogging
    • Do youreallyexist?
      How will they find me? (II)
    • Do youreallyexist?
      Final Thoughts do we do?
      Try new or different things
      Have FUN!
      If you do things different than the rest, Results will be different
    • Jordi Gili
      (Personal branding)
      Positioningfor a carreerboost
      jordi.gili@tomsawyer.es
      www.tomsawyer.es
      Armando Liussi Depaoli
      (Corporatecommunication)
      Embracing digital markets
      armando.liussi@bridgedworld.com
      mandomando.com
      bridgedworld.com
      THANK YOU