Presentation on IBM Websphere Commerce Search Engine Optimizations (SEO)

1. SEO
Shinu Suresh

2. WCS SEO
 Creation of simple static URLS for store pages that shoppers and search bots can
understand
 Title and Meta Description of pages
 Creating 301 URL redirection when a web page is moved
 Sitemap

3. Simplifying URL’s
 Shortening Context Root
http://hostname/webapp/wcs/stores/servlet/Product2_10001_10001_10029_-
1_10007_10001_10001_ProductDisplayErrorView
TO
http://hostname/shop/Product2_10001_10001_10029_-
1_10007_10001_10001_ProductDisplayErrorView
 Seo friendly urls
http://hostname/webapp/wcs/stores/servlet/Product2_10001_10001_10029_-
1_10007_10001_10001_ProductDisplayErrorView
TO
http://hostname/shop/side-tables/two-drawer-side-table

4. Shortening Context Root
How to configure?
 Modify httpd.conf
 Modify wc-server.xml
<VirtualHost *:80>
RewriteEngine on RewriteRule ^/shop/(.*) /webapp/wcs/stores/servlet/$1 [PT,L]
//Do the same for :443 as well
<SEOConfiguration defaultUrl="" dynamicUrl="true" enable="true">
<context-root-rewrite value="/shop" />
</SEOConfiguration>

5. SEO URL’s
How to configure?

6. SEO URL’s
How to configure?
1> select * from seourl where seourl_id=13242
2> go
SEOURL_ID TOKENNAME TOKENVALUE PRIORITY CHANGE_FREQUENCY MOBILE_PRIORITY MOBILE_CHG_FREQ OPTCOUNTER
--------- ------------- ---------- -------- ---------------- --------------- --------------- ----------
13242 CategoryToken 10020 0.0 N 0.0 N 0
1> select * from seourlkeyword where seourl_id=13242 and LANGUAGE_ID=-1
2> go
SEOURLKEYWORD_ID SEOURL_ID LANGUAGE_ID STOREENT_ID URLKEYWORD MOBILEURLKEYWORD STATUS OPTCOUNTER
---------------- --------- ----------- ----------- ------------------- ---------------- ------ ----------
51960 13242 -1 10001 shoes-10020--1 NULL 0 1
53001 13242 -1 10001 apparel-girls-shoes NULL 1 0
1> select * from seoredirect where SEOURLKWD_ID_NEW=53001
2> go
SEOREDIRECT_ID SEOURLKWD_ID_NEW SEOURLKWD_ID_ORIG OPTCOUNTER
-------------- ---------------- ----------------- ----------
10501 53001 51960 0

7. JSP
 wcf:url - JSTL Taglib for constructing SEO urls
 It builds a full path URL, rather than a relative path.
 It builds SEO compliant URLs if the feature is used in WebSphere Commerce.
 It adds a prefix to the URL with the appropriate protocol, HTTP or HTTPS, depending on the Struts
configuration files.

8. Wcf:url Demystified
http://www-01.ibm.com/support/knowledgecenter/SSZLC2_7.0.0/com.ibm.commerce.seositemap.doc/concepts/csdSEOpatternfiles.htm

9. Title and Meta Description of pages
 Page Title
 Meta Description & Keywords– HTML attribute which will not displayed on page

10. Page Title & Meta Description
How to configure?

11. Page Title & Meta Description
How to configure?
 SEOPAGEDEFDESC
http://www-
01.ibm.com/support/knowledgecenter/SSZLC2_7.0.0/com.ibm.commerce.database.doc/database/seo
pagedefdesc.htm?lang=en
SEOPAGEDEF_ID LANGUAGE_ID TITLE META_DESC META_KEYWORD
IMAGE_ALT_DESC LASTUPDATE CREATEDTIME FIELD1 FIELD2 FIELD3 OPTCOUNTER
------------- ----------- ---------------------------- ------------------------------------------------------- ------------------------------------
------ ------------------------------------- ----------------------- ----------------------- ------ ------ ------ ----------
10058 -1 Welcome to <seo: StoreName/> Shop <seo: StoreName/> online. <seo: StoreDescription/> <seo: StoreName/> <seo:
StoreDescription/> Image for <seo: StoreName/> home page 2014-03-01 09:05:26.248 2014-03-01 09:05:26.248 NULL NULL NULL 1
Query execution time => 2 ms
select * from SEOPAGEDEFDESC where SEOPAGEDEF_ID=10058 and LANGUAGE_ID=-1;

12. Image alt texts
 Image alt text – Text which appears when you hover images

13. Image alt texts
How to configure?
CATENTDESC - http://www-
01.ibm.com/support/knowledgecenter/SSZLC2_7.0.0/com.ibm.commerce.database.doc/database/catent
desc.htm?lang=en

14. Sitemap
 File with a list of web url’s in your site
 Bot’s use this file to crawl site more intelligently
 When do we need sitemap
 Your site is really large
 Your site has a large archive of content pages that are isolated or well not linked to each other
 Your site is new and has few external links to it
 Your site uses rich media content, is shown in Google News, or uses other sitemaps-compatible annotations

15. Sitemap xml’s
 sitemap_10001 (Index file) 
 sitemap_10001_1.xml  (Original Site map
contents
 sitemap_10001.xml.gz – Zipped file which has the
above sitemap xml
https://support.google.com/webmasters/answer/7
5712?hl=en

16. Generating Sitemap
 Admin Console  Scheduler
 Run job SitemapGenerate
 Minimal params required are
1. storeId
2. catalogId
3. storeType
 storeId – The Store Identifier
 storeType – B2C or B2B
 maxUrlNumber - The maximum number of URLs a sitemap is allowed to have.
Default 50,000
 catalogId – Sales catalog id used. If not specified, master catalog id is used
 validation – Whether validation against schema is required
 compareFiles – Compare files against last run
 uploadXMLToEAR – his flag indicates whether to upload the uncompressed
generated sitemap XML files to the EAR directory (set to false by default). Both
the compressed and uncompressed versions are uploaded.
 updateEAR - This flag allows the caller to disable the EAR update (set to true by
default). All files remain in the temporary directory (FEP 8+)
http://www-
01.ibm.com/support/knowledgecenter/SSZLC2_7.0.0/com.ibm.commerce.seositema
p.doc/tasks/tsdgsmsched.htm

17. SiteMap Output
 Sitemap files will be generated at WAS_Profiles/temp directory
 updateEAR – Set this to true, otherwise an ear update will also happen