SlideShare a Scribd company logo
1 of 15
International Marketing (GSM5280)




                                     PRESENTER:
Individual Presentation
                                     Mahdi Mesbahi (GM04701)
Target Market


                        Locals                 Iranian
                      Non student            Non student
Pay ability level




                                    Target
                        Locals                 Iranian
                        Student                 Student
                              Interest to use product
                                                           Page 3 of 13
Marketing Mix     Product
                    Price
                Promotion
                    Place




                   Page 4 of 13
Marketing Mix     Product
                    Price
                Promotion
                    Place




                   Page 5 of 13
Marketing Mix     Product
                    Price
                Promotion
                    Place




                   Page 6 of 13
Marketing Mix     Product
                    Price
                Promotion
                    Place




                   Page 7 of 13
Marketing Mix               Product
                                        Price
                                 Promotion
                                        Place
                         Design of restaurant


Advertise in
  magazine




 Use public
relationship

                                       Page 8 of 13
Marketing Mix               Product
                                   Price
                          Promotion

Big sale
                                   Place
                  Design of restaurant
                  Free delivery
Free wifi




                                  Page 9 of 13
Marketing Mix               Product
                                           Price
                                 Promotion
                                           Place
                         Design of restaurant
                         Free delivery
                         Serve in place
Alliances with
tour agencies


  Discount by
Student Cards



                                         Page 10 of 13
Marketing Mix                      Product
                                         Price
                               Promotion
                                         Place
                       Design of restaurant
                       Free delivery
                       Serve in place




      Live pop music
                                       Page 11 of 13
Marketing Mix               Product
                                           Price
                                 Promotion
                                           Place
                         Design of restaurant
Use well-known           Free delivery
         brand           Serve in place
                         Multiple branches




    Use public
   relationship
                                         Page 12 of 13
Marketing Mix                Product
                                  Price
                         Promotion
                                  Place
                Design of restaurant
                Free delivery
                Serve in place
                Multiple branches
                Retail (supermarkets)




                                Page 13 of 13
Thank You…
Present like Professionals




                     Created by:

                               Mahdi Mesbahi
                     mahdi.mesbahi@gmail.com

More Related Content

What's hot

Product relaunch and rebranding research paper
Product relaunch and rebranding research paper Product relaunch and rebranding research paper
Product relaunch and rebranding research paper BUEntrepreneurship
 
Success and failure of product rejuvenation
Success and failure of product rejuvenationSuccess and failure of product rejuvenation
Success and failure of product rejuvenationKishore Raveendran
 
Comparative advertising 1
Comparative advertising 1Comparative advertising 1
Comparative advertising 1Altacit Global
 
Product Branding of Fevistick And Komfo by- Amit Singh
Product Branding of Fevistick And Komfo by- Amit SinghProduct Branding of Fevistick And Komfo by- Amit Singh
Product Branding of Fevistick And Komfo by- Amit Singhamit_k102
 
Seven Steps for Revitalizing Your Brand
Seven Steps for Revitalizing Your BrandSeven Steps for Revitalizing Your Brand
Seven Steps for Revitalizing Your BrandR. Jay Olson
 
Brand Extension of Unilever
Brand Extension of UnileverBrand Extension of Unilever
Brand Extension of UnileverAjwa Mart
 
Dabur brand revitalization & reinforcement
Dabur brand revitalization & reinforcementDabur brand revitalization & reinforcement
Dabur brand revitalization & reinforcementKhalilullah Khan
 
Dual branding
Dual brandingDual branding
Dual brandingidealajay
 
NAMING NEW PRODUCTS & BRAND EXTENSIONS
NAMING NEW PRODUCTS & BRAND EXTENSIONSNAMING NEW PRODUCTS & BRAND EXTENSIONS
NAMING NEW PRODUCTS & BRAND EXTENSIONSNaziya Aisha
 
Does brand extension impact parent brand
Does brand extension impact parent brandDoes brand extension impact parent brand
Does brand extension impact parent brandLaiqa Ahmed
 
6 Steps to Co-branded Marketing Success
6 Steps to Co-branded Marketing Success6 Steps to Co-branded Marketing Success
6 Steps to Co-branded Marketing SuccessPowerlinx
 

What's hot (20)

Camay relaunching /rebranding
Camay relaunching /rebranding Camay relaunching /rebranding
Camay relaunching /rebranding
 
Comparative Advertising
Comparative AdvertisingComparative Advertising
Comparative Advertising
 
Product relaunch and rebranding research paper
Product relaunch and rebranding research paper Product relaunch and rebranding research paper
Product relaunch and rebranding research paper
 
Success and failure of product rejuvenation
Success and failure of product rejuvenationSuccess and failure of product rejuvenation
Success and failure of product rejuvenation
 
Product line stretching
Product line stretchingProduct line stretching
Product line stretching
 
brand extension
brand extensionbrand extension
brand extension
 
Comparative advertising 1
Comparative advertising 1Comparative advertising 1
Comparative advertising 1
 
Product Branding of Fevistick And Komfo by- Amit Singh
Product Branding of Fevistick And Komfo by- Amit SinghProduct Branding of Fevistick And Komfo by- Amit Singh
Product Branding of Fevistick And Komfo by- Amit Singh
 
Managing brands overtime
Managing brands overtimeManaging brands overtime
Managing brands overtime
 
Brand extension
Brand extensionBrand extension
Brand extension
 
Rebranding
RebrandingRebranding
Rebranding
 
Seven Steps for Revitalizing Your Brand
Seven Steps for Revitalizing Your BrandSeven Steps for Revitalizing Your Brand
Seven Steps for Revitalizing Your Brand
 
Brand Extension of Unilever
Brand Extension of UnileverBrand Extension of Unilever
Brand Extension of Unilever
 
BRAND CRISIS
BRAND CRISIS BRAND CRISIS
BRAND CRISIS
 
Dabur brand revitalization & reinforcement
Dabur brand revitalization & reinforcementDabur brand revitalization & reinforcement
Dabur brand revitalization & reinforcement
 
Dual branding
Dual brandingDual branding
Dual branding
 
NAMING NEW PRODUCTS & BRAND EXTENSIONS
NAMING NEW PRODUCTS & BRAND EXTENSIONSNAMING NEW PRODUCTS & BRAND EXTENSIONS
NAMING NEW PRODUCTS & BRAND EXTENSIONS
 
Line and brand extension
Line and brand extensionLine and brand extension
Line and brand extension
 
Does brand extension impact parent brand
Does brand extension impact parent brandDoes brand extension impact parent brand
Does brand extension impact parent brand
 
6 Steps to Co-branded Marketing Success
6 Steps to Co-branded Marketing Success6 Steps to Co-branded Marketing Success
6 Steps to Co-branded Marketing Success
 

Viewers also liked

International business in asia workshop - lecture 1
International business in asia workshop - lecture 1International business in asia workshop - lecture 1
International business in asia workshop - lecture 1Mohd Faizol Musa
 
Marketing Presentation
Marketing PresentationMarketing Presentation
Marketing PresentationMahdi Mesbahi
 
Organizational behaviour
Organizational behaviourOrganizational behaviour
Organizational behaviourMahdi Mesbahi
 
International Marketing
International MarketingInternational Marketing
International MarketingMahdi Mesbahi
 
Class#3.2 Slides Shown In Class
Class#3.2  Slides Shown In ClassClass#3.2  Slides Shown In Class
Class#3.2 Slides Shown In Classatala67
 
Cultural differences
Cultural differencesCultural differences
Cultural differencesTal Aviv
 
A cross-cultural comparison of U.S. and Taiwanese print advertising_s
A cross-cultural comparison of U.S. and Taiwanese print advertising_sA cross-cultural comparison of U.S. and Taiwanese print advertising_s
A cross-cultural comparison of U.S. and Taiwanese print advertising_sStanley Wu
 
Consumer Behaviour Case Coca Cola
Consumer Behaviour  Case Coca ColaConsumer Behaviour  Case Coca Cola
Consumer Behaviour Case Coca ColaMahdi Mesbahi
 
Consumer Behaviour Case Starbucks
Consumer Behaviour  Case StarbucksConsumer Behaviour  Case Starbucks
Consumer Behaviour Case StarbucksMahdi Mesbahi
 

Viewers also liked (11)

International business in asia workshop - lecture 1
International business in asia workshop - lecture 1International business in asia workshop - lecture 1
International business in asia workshop - lecture 1
 
Marketing Presentation
Marketing PresentationMarketing Presentation
Marketing Presentation
 
MIS case 9-3
MIS case 9-3MIS case 9-3
MIS case 9-3
 
Organizational behaviour
Organizational behaviourOrganizational behaviour
Organizational behaviour
 
International Marketing
International MarketingInternational Marketing
International Marketing
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Class#3.2 Slides Shown In Class
Class#3.2  Slides Shown In ClassClass#3.2  Slides Shown In Class
Class#3.2 Slides Shown In Class
 
Cultural differences
Cultural differencesCultural differences
Cultural differences
 
A cross-cultural comparison of U.S. and Taiwanese print advertising_s
A cross-cultural comparison of U.S. and Taiwanese print advertising_sA cross-cultural comparison of U.S. and Taiwanese print advertising_s
A cross-cultural comparison of U.S. and Taiwanese print advertising_s
 
Consumer Behaviour Case Coca Cola
Consumer Behaviour  Case Coca ColaConsumer Behaviour  Case Coca Cola
Consumer Behaviour Case Coca Cola
 
Consumer Behaviour Case Starbucks
Consumer Behaviour  Case StarbucksConsumer Behaviour  Case Starbucks
Consumer Behaviour Case Starbucks
 

More from Mahdi Mesbahi

Consumer Behaviour Case Barnes and Noble
Consumer Behaviour  Case Barnes and NobleConsumer Behaviour  Case Barnes and Noble
Consumer Behaviour Case Barnes and NobleMahdi Mesbahi
 
Operation management
Operation managementOperation management
Operation managementMahdi Mesbahi
 
Marketing case fedex ups
Marketing case fedex upsMarketing case fedex ups
Marketing case fedex upsMahdi Mesbahi
 
Production function economic
Production function economicProduction function economic
Production function economicMahdi Mesbahi
 
Cobb douglas production function
Cobb douglas production functionCobb douglas production function
Cobb douglas production functionMahdi Mesbahi
 
Financial Position of Company
Financial Position of CompanyFinancial Position of Company
Financial Position of CompanyMahdi Mesbahi
 

More from Mahdi Mesbahi (6)

Consumer Behaviour Case Barnes and Noble
Consumer Behaviour  Case Barnes and NobleConsumer Behaviour  Case Barnes and Noble
Consumer Behaviour Case Barnes and Noble
 
Operation management
Operation managementOperation management
Operation management
 
Marketing case fedex ups
Marketing case fedex upsMarketing case fedex ups
Marketing case fedex ups
 
Production function economic
Production function economicProduction function economic
Production function economic
 
Cobb douglas production function
Cobb douglas production functionCobb douglas production function
Cobb douglas production function
 
Financial Position of Company
Financial Position of CompanyFinancial Position of Company
Financial Position of Company
 

Persian Food Destribution in Malaysia

  • 1. International Marketing (GSM5280) PRESENTER: Individual Presentation Mahdi Mesbahi (GM04701)
  • 2.
  • 3. Target Market Locals Iranian Non student Non student Pay ability level Target Locals Iranian Student Student Interest to use product Page 3 of 13
  • 4. Marketing Mix Product Price Promotion Place Page 4 of 13
  • 5. Marketing Mix Product Price Promotion Place Page 5 of 13
  • 6. Marketing Mix Product Price Promotion Place Page 6 of 13
  • 7. Marketing Mix Product Price Promotion Place Page 7 of 13
  • 8. Marketing Mix Product Price Promotion Place Design of restaurant Advertise in magazine Use public relationship Page 8 of 13
  • 9. Marketing Mix Product Price Promotion Big sale Place Design of restaurant Free delivery Free wifi Page 9 of 13
  • 10. Marketing Mix Product Price Promotion Place Design of restaurant Free delivery Serve in place Alliances with tour agencies Discount by Student Cards Page 10 of 13
  • 11. Marketing Mix Product Price Promotion Place Design of restaurant Free delivery Serve in place Live pop music Page 11 of 13
  • 12. Marketing Mix Product Price Promotion Place Design of restaurant Use well-known Free delivery brand Serve in place Multiple branches Use public relationship Page 12 of 13
  • 13. Marketing Mix Product Price Promotion Place Design of restaurant Free delivery Serve in place Multiple branches Retail (supermarkets) Page 13 of 13
  • 15. Present like Professionals Created by: Mahdi Mesbahi mahdi.mesbahi@gmail.com