3. Target Market
Locals Iranian
Non student Non student
Pay ability level
Target
Locals Iranian
Student Student
Interest to use product
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4. Marketing Mix Product
Price
Promotion
Place
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5. Marketing Mix Product
Price
Promotion
Place
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6. Marketing Mix Product
Price
Promotion
Place
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7. Marketing Mix Product
Price
Promotion
Place
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8. Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Advertise in
magazine
Use public
relationship
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9. Marketing Mix Product
Price
Promotion
Big sale
Place
Design of restaurant
Free delivery
Free wifi
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10. Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Free delivery
Serve in place
Alliances with
tour agencies
Discount by
Student Cards
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11. Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Free delivery
Serve in place
Live pop music
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12. Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Use well-known Free delivery
brand Serve in place
Multiple branches
Use public
relationship
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13. Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Free delivery
Serve in place
Multiple branches
Retail (supermarkets)
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