Swot analysis
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Swot analysis






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Swot analysis Swot analysis Presentation Transcript

  • What is SWOT Analysis?
    • SWOT Analysis is an important planning tool that helps a Person or an Institution identify, in a systematic and organized way, its internal strengths/weakness
    • Helps it match these strengths/weaknesses with the opportunities or threats in the environment.
  • What is Organization’s SWOT ?
    • S W O T for a organization’s strategy to be well conceived, it must be matched to both
    • Taking advantage of its internal strengths while defending against its weaknesses
    • Identifying the best market opportunities and minimizing external threats to its well-being
  • Identifying Resource Strengths and Competitive Capabilities
    • 􀂆 A strength is something a firm does well or a characteristic that enhances its competitiveness
    • 􀂄 Valuable competencies or know-how
    • 􀂄 Valuable physical assets
    • 􀂄 Valuable human assets
    • 􀂄 Valuable organizational assets
    • 􀂄 Valuable intangible assets- e.g. “Image”
    • 􀂄 Important competitive capabilities
    • 􀂄 An attribute that places an organization in a position of competitive advantage
    • 􀂄 Alliances with capable partners
  • Identifying Resource Strengths and Competitive Capabilities
    • Resource strengths and competitive capabilities are competitive assets !
  • Identifying Resource Weaknesses and Competitive Deficiencies
    • 􀂆 A weakness is something a firm lacks, does poorly, or a condition placing it at a disadvantage
    • 􀂆 Resource weaknesses relate to
    • 􀂄 Deficiencies in know-how or expertise or competencies
    • 􀂄 Lack of important physical, organizational, or intangible assets
    • 􀂄 Missing capabilities in key areas
    • Resource weaknesses and deficiencies are
    • competitive liabilities !
  • SWOT Analysis: What to Look For
    • Potential Resource Strengths
    • Powerful strategy
    • Strong financial condition
    • Strong brand name
    • image/reputation
    • Widely recognized as market
    • leader
    • Higher overall costs than rivals
    • Proprietary technology
    • Cost advantages
    • Strong communications
    • Product innovation
    • Good customer service
    • Better product quality
    • Alliances or JVs
    • Potential Resource Weaknesses
    • No clear strategic direction
    • Obsolete facilities
    • Weak balance sheet; excess debt
    • Missing some key skills/
    • competencies
    • Internal operating problems
    • Falling behind in R&D
    • Weak marketing and
    • communications skills
    • Too narrow product line
  • SWOT Analysis: What to Look For (Cont)
    • Potential Resource Opportunities
    • Serving additional “customer”
    • groups
    • Expanding to new geographic areas
    • Expanding product line
    • Transferring skills to new products
    • or services
    • Vertical integration
    • Take market share from rivals
    • Alliances or acquisitions
    • Openings to exploit new
    • technologies
    • Openings to extend brand
    • name/image
    • Potential Resource Threats
    • Entry of potent new competitors
    • Substitute products or services
    • Slowing market growth
    • Adverse shifts in political or
    • economic conditions
    • Costly new regulations
    • Growing leverage of customers or
    • suppliers
    • Reduced buyer needs for product or
    • services
    • Demographic changes
  • Tools for Strategy Formulation
    • Internal Strengths Weaknesses
    • External Opportunities Threats
  • Build on your S trengths Evaluate your O pportunities Research your T hreats Recognise your W eakness
  • Tools for Strategy Formulation
    • 􀂆 SO Strategies: Use strengths to take advantage of Opportunities
    • 􀂆 WO Strategies: Overcome weaknesses to take
    • advantage of Opportunities
    • 􀂆 ST Strategies: Use Strengths to avoid Threats
    • 􀂆 WT Strategies: Minimize Weaknesses and avoid
    • Threats
  • Do your SWOT Analysis
    • Identify Traits within yourself.
    • Synergize your traits with people traits.
    • Do not let a particular trait dominate your style.
    • Build on your Strengths, Dilute your Weaknesses, Exploit the Opportunities, Avoid the Threats.
  • For Soft Skills Training Programs Customized In-house & Out-bound Team Building Workshop Contact: Shabbar Suterwala Email: [email_address] Or Call: +91-989 222 5864 Designed & Created by