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Content Strategy by SimplySocial


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  • 1. CONTENT STRATEGY Drive real engagement with your brand through content marketing and social media.“ Online, we don’t just see or read about your brand, WE USE IT.” SimplySocial
  • 2. Michelin develops the Michelin Guide to help drivers maintain their car and fin decent lodging P&G begins foray into radio soap 4200 1900 1930s operas with brands such as Duz BC and Oxydol One of the first signs of 25% of marketing 1987 2010 2011 budgets spent on custom publishing found in cave paintings Content Marketing Lego launches American Coca-Cola Content 2020. Brick Kicks Express launches 2012 Coca-Cola publicly set magazine Open Forum content marketing at the center of the 2020 marketing planHistory of Content Marketing 2For years, brands have been telling stories to attract & retain customers
  • 3. ---------------------------------------------------- What is Content Strategy?----------------------------------------------------Content Strategy 3Drive real engagement through content marketing & social media
  • 4. Content Strategy is the practice of planning for the creation, delivery and governance of useful, usable content.Content Strategy 4Drive real engagement through content marketing & Social media
  • 5. ---------------------------------------------------- Why do I need a Content Strategy?----------------------------------------------------Content Strategy 5Drive real engagement through content marketing & social media
  • 6. We are all now the most popular and trusted source of news and for each other. • The web, social and mobile revolutions have changed the world connecting all of us and enabling the flow of instant information. Traditional Marketing techniques are no longer as effective as they used to be. • The amount of content and messaging being delivered to consumers every day is increasing exponentially.Content Strategy 6Drive real engagement through content marketing & social media
  • 7. ---------------------------------------------------- The 6-step approach of Content Strategy----------------------------------------------------Content Strategy 7Drive real engagement through content marketing & social media
  • 8. STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6Topic Selection Editorial Content Manage ContentDefine what you Planning Conversationwant to be famous Editorial Calendar & Be ready to answerfor. Publication Roadmap. questions or to give feedback. Content Conversion Create Shareable Measure Success Strategy Content Measurement Content marketing has The content needs to through relevant KPIs to lead to an increase be easy to share and in revenues. worth sharing.Content Strategy 8Drive real engagement through content marketing & Social media
  • 9. ---------------------------------------------------- And then, what do I get?----------------------------------------------------Content Strategy 9Drive real engagement through content marketing & social media
  • 10. Greater awareness Better user experience Greater brand consistency Better risk management Improved SEO and Analytics More effective personalization and targetingContent Strategy 10Drive real engagement through content marketing & social media
  • 11. --------------------------------------------------------------------- ------ --------------------------- WANT TO KNOW HOW CONTENT STRATEGY CAN BE USED FOR YOUR BRAND? ------------------------------------------------ 11 Contact SimplySocial: Laurence Zaied -------------------------------------------------Follow us: