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Break The Perception

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Sanchari Mukhopadhyay
Sanchari Mukhopadhyay
MarketingBusinessSelf Improvement
1 of 8
BREAK THE PERCEPTION PRESENTED BY:GROUP IIPM A 1
Why • Company Perspective • Consumer Perspective 2
Segmentation • 18-35 years • 35-50 years • Above 50 3
Positioning • W.r.t. existing product • W.r.t. to competitors – Power drink for the youth – Vitalizing your mind – Keeping you healthy 4
Product Specification Brahmi extracts, Chlorophyll Detoxifying agents with low fats Sugar free, special enzymes for cell Repairs 5
Flavours • Pineapple • Cocoa • Almond • Keshar-pista 6
Promotion • Electronics media • Sample Video • Digital marketing 7
8

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Break The Perception