Tetuan Valley Startup School 6 w2 - Spring 2012

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Tetuan Valley Startup School 6 w2 - Spring 2012

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Tetuan Valley Startup School 6 w2 - Spring 2012

  1. 1. Tetuan VAlleyStartup School Spring 2012 Week2   #StartSpain In the end, a Sp art ans true st reng is the warrior next t th o him. So give respect and honor t o him, and it will be returned Tetuan Valley, March 2012
  2. 2. #StartSpainSponsors Collaborators
  3. 3. STARTUP FINANCE 101 OBJETIVE SESSION 1 •  Key concept s St artup Finance 101 for non •  Principles biz profile founders •  Ra tios and formulas •  Invest ors; Objetives and constrictions, OUTCOMES invest ment st ages, Venture Capit and al critic value enhancers •  Underst anding of key •  Conclussions financial indica ors t •  Enabling entrepreneusr t set up model and o s criteria for st artup SESSION 2 valua tion and invest or •  Business planning financial present tion a •  Pricing •  Business modeling SCHEDULE •  Misc. tools 2 x 4h sessions #StartSpain
  4. 4. STARTUP FINANCE 101 – Session 2 1.  The Business Plan 2.  The Price 3.  The Business Model 4.  Other Tools #StartSpain
  5. 5. My tm   ime is valuable... how much w ill I spend looking a y t our BP #StartSpain
  6. 6. Which curves are more credible?They might feel nice, but everybody knows they’refake #StartSpain
  7. 7. 3/20/12  
  8. 8. Wh t ainvestorsare lookingfor... and soshould Y OU3/20/12  
  9. 9. YourCompany Your Investor Your Numbers 3/20/12  
  10. 10. WH T WE INCLUDE IN A F A INANCIAL 1 PAGER: COMPANY l  Opportunity description WHO ARE YOU l  Business Model l  Need Sa isfied t l  Product / Serv s ices WH T D Y A O OU DO l  Market Object ive l  Compet ors it l  Sales & Marketing HOW D Y O OU Strategy ACHIVE IT l  Current and Funnel Clients OPPORTUNI TY l  Invest ment Alloca ion t FOR THE l  Exit Strategy INVEST OR #StartSpain
  11. 11. WH T WE INCLUDE IN A F A INANCIAL 1 PAGER: INVESTORl  Business Sect or (Tags)l  Cont act Informa ion t Execut ive Team RELEV ANTl  Financial Informa iont INFORMATIONl  ―  Invest ment St age FOR THE ―  Current Capital ―  Mont hly Burn Ra te INVEST OR ―  Pre-Money V alua ion t ―  Invest ment Capit all  Current Invest orsl  Forums 3/20/12  
  12. 12. WH T WE INCLUDE IN A F A INANCIAL 1 PAGER: NUMBERS Mul,plier   Año1   …   Año  n   Revenues   CF  Breakeven   EBITDA   Net  Result   Assets   Liabili=es   Cash   Money… when and how much #StartSpain
  13. 13. STARTUP FINANCE 101 – Session 2 1.  The Business Plan 2.  The Price 3.  The Business Model 4.  Other Tools #StartSpain
  14. 14. PRICING METHODS - BENCHMARK Useful for similar product s Difficul t obt t o ain dt aa Be careful l  Wh t y a ou comp are l  Units l  Time l  Loca ion t Tabulate d t and aa present in graphs or simple tables #StartSpain
  15. 15. PRICING METHODS - MARKUP Useful for est ablished product s in compet ive it a mosphere t Alw ays lower limit Easy t obt o ain d t a a… your comp any Be careful l  Over price l  Cost Alloca ion t l  Unitary marginal, variable and fixed cost #StartSpain
  16. 16. PRICING METHODS – VALUE ADDED Useful for breakt hrough technologies Clearly explain t he gains the client w ill h ve a Difficul t obt t o ain dt aa Alw ays upper limit Be careful l  Wh t are t a he needs of the client l  Determine t he value per use #StartSpain
  17. 17. STARTUP FINANCE 101 – Session 2 1.  The Business Plan 2.  The Price 3.  The Business Model 4.  Other Tools #StartSpain
  18. 18. Wh t makes y a our business tickUp and Down... almost ALW AYS isrela ted #StartSpain
  19. 19. How t determine y o our business drivers How   Target:  Commercials  in  FMCG  companies   5.000  users  first  year  ,  recurrent  and  growing   How   Go  to  5  of  the  100  companies  in  the  market     How   1   Market  Average  is  1000  users/  client Do  you  sll  have  5.000  Users?     I  personally  (or  my  network)  know  5  decision  takers  in  those   2   How   companies,  ini=al  prospec=on  has  been  made   Do  you  sll  have  5.000  Users?   3   Do  de  companies  have  control  over  the  users?   Do  you  sll  have  5.000  Users?  How   4   Are  my  clients  going  to  demand  a  trial  phase   Do  you  sll  have  5.000  Users?     5   Success  in  conversion  rate  from  trial  to  client?   Do  you  sll  have  5.000  Users?   #StartSpain
  20. 20. Usefulness Target:  Commercials  in  FMCG  companies   5.000  users  first  year  ,  recurrent  and  growing   Go  to  5  of  the  100  companies  in  the  market    Marke=ng  /  Sales   Strategy   1   Market  Average  is  1000  users/  client Do  you  sll  have  5.000  Users?     I  personally  (or  my  network)  know  5  decision  takers  in  those   Scalability   2   companies,  ini=al  prospec=on  has  been  made Do  you  sll  have  5.000  Users?     3   Do  de  companies  have  control  over  the  users?   Success  of   Do  you  sll  have  5.000  Users?  product  /  service   4   Are  my  clients  going  to  demand  a  trial  phase     Do  you  sll  have  5.000  Users?   5   Success  in  conversion  rate  from  trial  to  client?   Do  you  sll  have  5.000  Users?   #StartSpain
  21. 21. Revenue StreamsAdvertisingBrokerageEcommerceFreemium – SuscriptionViRtUAL GOODPAY PER USED t mining aa
  22. 22. #StartSpain
  23. 23. STARTUP FINANCE 101 – Session 2 1.  The Business Plan 2.  The Price 3.  The Business Model 4.  Other Tools #StartSpain
  24. 24. 3/20/12  

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