Mary Meeker’s annual Internet trend report has become something of a rite of summer in USA. Every year, Meeker, a leading venture capital analyst, comes up with an extraordinary collection of data on a wide range of topics in the innovation economy, revealing in broad and specific terms where the Internet and related technologies are and where they are going. The full 200+ page slide deck and our quick take on the biggest trends can be found here http://www.kpcb.com/internet-trends But for those who just want the highlights, these are my picks for the top most important charts.

1. Online Circle Digital
Key Takeaways from Internet Trends 2016
for Marketers

2. Online Circle Digital
Summary
This is a summary of the original KPCB Mary
Meeker’s Internet Trends 2016 – Code Conference
Full report can be found here
http://www.kpcb.com/internet-trends

3. Online Circle Digital
#1 – Internet user growth is slowing down
Internet user growth is decelerating,
except in India.
Brands will need to find smarter ways
to reach a relatively stagnant audience
in an ever increasingly noisy
environment.

4. Online Circle Digital
#2 – Internet Ad spend is growing
Internet advertising in the US has
grown by about 20% since last year,
reaching $60 billion—two-thirds of
that growth has come from an
increase in spend on mobile ads.

5. Online Circle Digital
#3 – Facebook and Google
76% of online advertising goes to
Google and Facebook.
Facebook’s yearly advertising
revenue (up 59%) grew much more
than Google’s (18%) last year.
Facebook has seen a massive growth
in the past couple of years.

6. Online Circle Digital
#4 – Ad blockers usage is growing
Ad-blockers usage is growing fast.
As Internet advertising grows,
Internet users block the noise by
installing ad blockers.
Brands must find new ways to
reach their target audience.

7. Online Circle Digital
#5 – Online Video Advertising
Mobile and video are on the rise.
Current format still ineffective:
80% mute video advertisements,
and almost two-thirds reports
frustration at having to watch un-
skippable ‘pre-roll’ ads.
Good video ads are authentic,
entertaining, in-context and brief,
like Snapchat video ads.

8. Online Circle Digital
#6 – Snapchat is hot right now
Snapchat trifecta = communications + Video + Platform
Brands are finding their way into it.
Using a mix of Camera/Storytelling/Creativity

9. Online Circle Digital
#7 – User generated content
Users are increasingly sharing
videos via platforms like Facebook
and Snapchat.
Snapchat and Facebook have
implemented branded ‘filters’ for
their video platforms, allowing
companies to provide imagery for
users to incorporate into their
own videos.

10. Online Circle Digital
#8 – Live Streaming
A crucial element of the mobile
video explosion has been the
development of live streaming
technology.
As part of their wider video
integration strategies, Facebook
and Twitter both released live
streaming products in the form of
Facebook Live and Periscope.

11. Online Circle Digital
#9 – Messaging
Messaging is evolving from simple
conversations to rich interactions
complete with GIFs, videos,
stickers , filters and as a platform
for commerce.
Customer service seems to be the
most obvious growth area for
messaging apps.
Millennials communicate with
text, today’s teens communicate
with images.

12. Online Circle Digital
#10 – Messaging

13. Online Circle Digital
#11 – E-commerce continues to grow
E-Commerce sales have risen
from less than 2% of retail sales to
10% of retail sales.
Internet continues to grow as a
retail distribution channel
supported by visual-centric
networks like Instagram and
Pinterest.

14. Online Circle Digital
#12 – Data as a Platform
Data is moving from something
your use outside the work stream
to becoming a part of the
business app itself.
It’s how the new knowledge
worker is actually performing their
job
As Data explodes, data security
concerns explode and general
population gets even more
concerned.

15. Online Circle Digital

16. Online Circle Digital
Melbourne Office
Level 1, 95 Coventry St,
South Melbourne,
VIC 3205
Sydney Serviced Office
Level 39/2 Park St,
Sydney,
NSW 2000
Phone
03 9696 9176
Email / Website
lucio@theonlinecircle.com
theonlinecircle.com