An exploration of the various uses of crowd-sourcing, interviews from experts in the field, examples of best practices, and predictions of future direction.

1. CROWD-SOURCING
Harnessing and Appreciating the
Power of the Crowd
Bader, Hayden, Jones

2. What is Crowd-Sourcing?
Remember outsourcing ?
Sending jobs to India and China is so
2003. The new pool of cheap labor:
everyday people using
their spare cycles to create content, solve
problems, even do corporate R & D.
- ‘Crowd-sourcing’ was coined in 2006 by Jeff Howe.

3. Most Common Uses of Crowd-Sourcing

5. Strengths of Crowd-Sourcing
“The best benefit to crowd-sourcing is “getting a broad set of opinions you never would have
considered, coordinating many peoples' intelligence to attack hard problems, and using crowds to
create new kinds of interactive technology”
- Michael Bernstein

6. Weaknesses of Crowd-Sourcing

9. Do your Homework
• Define your crowd
• What do you want out of them?
Build your Community
• Describe the process
• Deadline
• Incentive or reward

10. Give Feedback

11. Utilize Results
“Innovation is driven by everyday end-users. …Today, more and more
innovation comes from the myriad hobbyists and enthusiasts at the
tech-savvy edges of the computing ecosystem.”
-Geoffrey Koch, Senior Manager at Intel Solution Services

12. Know the Risks
• No control over output
• Sensitive data
• Giving credit
• Participation ≠ brand loyalty

13. Give Credit

14. Mob the Rainbow
• http://evb.com/work/mob-the-rainbow

15. Toyota: Ideas for Good
• http://www.youtube.com/watch?v=soh1EF_BxSk

16. Tweeting the Revolution
"Our evidence suggests that social media
carried a cascade of messages about
freedom and democracy across North
Africa and the Middle East, and helped
raise expectations for the success of
political uprising,”
-Philip Howard

17. Crowd-Mapping Torture
“The last ten years torture became systematic. So I thought, why not plot
these violations on a map?”
-Abdelrahman Hassan, Cairo

18. “Ain’t no Grave”

19. What is the future of crowd-sourcing?
“It’s going to get a lot bigger because technology is making it very possible to
get a lot … of work done in a very short amount of time”
-Brent Frei, Smartsheet

20. Making the World a Smaller
Place
=

21. How will it change?
As the crowds grow & increase,
it will become easier for revolutions,
advertisers and businesses to reach
specific categories and groups. Platforms
like Twitter, FourSquare, Facebook make
it possible to find the crowd you want
almost IMMEDIATELY instead of
wading through thousands of useless
sources.
-Brent Frei

22. Target Specific Crowds
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23. There’s no telling…

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