1. BY LUCY TUPOU

2. AND

3. WE SELL:

4. SITED IN 4 DIFFERENTLOCATIONS:

5. Competitors:

6. WAREHOUSE the “loss leader” -sells CDs for $22 when full mark-up price is $35 Has established 4 stores in NZ Compete using wide range of collections

7. PIRACY

8. 1981 2008

10. 6 years ago, 195 music retailers were in business!

11. IN 2006 RETAILER’S NUMBERS SHRUNKED TO 167

13. SWOT analysis: STRENGTHS Customers 6 - 86 yrs old Systems oriented

14. BOUGHT ECHO RECORDS FOR $1.4m.

15. 2006 sales dropped 2001 TOTAL SALES $200 MILLION 2002 SALES $50 PER PERSON SHUT DOWN

19. Conclusion: Real Groovy is not doing so bad..

20. REFERENCES: