FatBeats Records Group [FBRG] Back, To The Future $10.1 MILLION DOLLAR BACK TO THE FUTURE NEXUS5RECORD BUSINESS EXPANSION PLANVINYL MASTERING & MANUFACTORING NEXUS5FACILITY page 2PROPRIETARY WHOLESALE NEXUS5DISTRIBUTION CENTER page 5GLOBAL MULIT NATIONAL RETAIL BOUTIQUE NEXUS5STORE(S page 7NEXUS5MEDIA & MARKETING BROADCAST/INTERNET PRODUCTION page 11NEXUS5SYSTEMIC BACKOFFICE page 12Fat Beats Dot COM Inc.Fat Beats Records Inc.FB Distribution Inc.Joseph Abajian aka DJ Jab, Owner/CEO FBRG Nexus5 Investment Opportunity
2 FatBeats Records Group [FBRG] Back, To The Future Vinyl album sales actually managed to outpace digitals sales growth, increasing by 17.7% to 4.55 million units. However, that is still a meager 1.44% of all U.S. album sales in 2012. Billboard Magazine 1In the U.K, the trend is even more encouraging for vinyl, as 2012 sales rose 15.3 percent from 2011 – this, at a time when CD sales declined 20 percent, downloads rose 15 percent, and overall music sales declined 11.2 percent. Only 389,000 new units were sold in Great Britain: The xx, David Bowie, Jack White, Adele, and Tame Impala accounting for the top 5. Vinyl Strikes Back! Worldwide. According to 2012 sales figures, vinyl record album sales in the United States jumped 17.7 percent to almost 4.55 million units. At the same time, CD sales continued to decline, dropping 13.5 percent from 2011 to 193.4 million units. Digital downloads continued to grow at a very healthy rate and now represent 37.2 percent of all music album sales. Moreover, download stores finally passed large discounters such as Target and Walmart with sales of more than 111.7 million units. 2 The bad news for the music industry is that overall sales declined 4.4 percent. But amidst all that data, the resurgence of vinyl looks impressive; especially because 2012 represented the fifth consecutive year of double-‐digit sales growth for a format left to die under the metal feet of the Digital Empire’s AT-‐AT. Yet, does that mean that the renewed interest in vinyl and turntables is a rejection of MP3s by 20-‐somethings, or is this just another annoying hipster-‐fueled fad? Having dug into the numbers and spoken with turntable manufacturers, we think it is probably a little bit of both. The 17.7 percent jump in vinyl record sales does not include used record sales, and it is unclear if the math also accounts for all online and indie label offerings. Vinyl still only accounts for 1.44 percent of new U.S. album sales overall, and the top selling album, Jack White’s “Blunderbuss,” moved a paltry 34,000 units. The second best selling LP? The Beatles “Abbey Road”. Digital Trends Fatbeats Nexus5 Manufacturing FBRG plans vinyl mastering & manufacturing business expansion with the acquisition and operation, of one of North America’s largest vinyl record pressing plants. The new 24/7 operational facility attempts to keep pace with growing horizontal and vertical market buying trends. The turnkey UPS Logistics supported LP supplier, proposed to go online fall 2013. The Vinyl-‐to-‐Mobility File Effect The tonal quality of your music file is directly relative to your rate of movement. If one’s rate is that of jogging of faster, than mp3 file size appropriates a myriad of mobile digital devices, walking pace around the home dictates raw files found in CD’s, sitting to listen at the couples pace of comfortable… only the warmth of vinyl keeps pace. Sit still, hookup to the awesome warmth of twelve by twelve inch wax! “The 24/7 operational turnkey vinyl LP plant is proposed to go online fall 2013.”
3 FatBeats Records Group [FBRG] Back, To The Future When Jay-‐Z put out his first twelve inch record, he went to Fat Beats; when Eminem put out his first EP, he went to Fat Beats.” “Today’s Jay-‐Z’s & Eminem’s still come to Fat Beats, it matters,” owner/founder Joe Abajian, aka DJ Jab. 1Last year, 2.8 million vinyl records were sold in the United States, according to Nielsen Soundscan, and sale as this year could be 40% higher. But Soundscan uses bar codes to track sales; and, “the majority of the stuff we press, it doesn’t even have a bar code,” according to Slusarz. Add that to the fact that a lot of vinyl records are sold at independent record stores, gigs and on niche web sites and it’s not hard to see that the vast majority of vinyl sales goes unreported. If Slusarz 15% estimate is even close to accurate, vinyl sales could top 20 million this year. Under-‐25s are behind a six-‐year surge in vinyl sales, in UK! US? A total of 389,000 LPs were sold in 2012 -‐ an increase of 15.3% compared with 2011. BBC Radio One 2Research by ICM suggests 18 to 24-‐year-‐olds are buying more vinyl records than any other age group under 50. BBC Radio One 2012 has turned out to be the British music industrys best year ever for the sale of singles, but album sales are still falling. If current trends continue, they will fall to 100 million this year, which will mean a drop for more than a third in the last 10 years. BBC 4 Radio “New York City is the largestmarket in the world for vinylpressing according to all theplants, the most requests topress vinyl in the worldcomes out of NYC.” Fatbeatsis New York born and bred.”Steve Sheldon, Rainbo Manufacturing, Inc. FBRG’s proposed Long Island-‐based record manufacturing and mastering plant answers the growing market trend demand with 11 high-‐resolution SMT and Hamilton vinyl record pressers capable of 3.7 million units per year. Own, "Not Just The Rights!" Joe Abajian, aka DJ Jab explains the awesome world of wax. Copy/Paste link if click-through failshttp://www.inthemo.com/spots/ny/brooklyn/fat-beats-distribution-incorpo?v=1 “U.S. Vinyl Record Sales May be 6X Higher Than Soundscan Reports” By DAVID GIFFELSPublished: by The New York Times October 21, 2011 Fatbeats Nexus5 Manufacturing cont.
4 FatBeats Records Group [FBRG] Back, To The Future Proposed Farmingdale, New York FBRG Vinyl Mastering & Manufacturing Facility Future 3.7 million unit per year FBRG Nexus5 Manufacturing Plant, Process, Services & Clients
5 FatBeats Records Group [FBRG] Back, To The Future FBRG’s future “Vinyl World Distribution Vision” starts at the heart, our heart. We facilitate the creation of legacy musical estate property, which loved one’s pass on its value to the hearts of loved ones, worldwide; at the planned market share of $20 million dollars gross per year. FBRG’s Nexus5 productivity business model philosophies increases current gross output levels to the power of ten times the benchmark. Fat Beats Records Group (FBRG) is a NY based music distribution corporation, certified $2 million dollar per year grossing 1st generation evergreen self-‐sustaining distribution music media merchandise nexus with 19 years combination of proven management teams, positive earnings, and competitive advantages in services; for 6-‐years with growth and counting. Why? Four hundred (400) plus FBRG trend buying loyal vanguard one-‐stops, vendors, retailers, and Internet consumers continue to experience growth, such as: E1 Entertainment Secret Stash Stones Throw Plug Research Mello Music Group Wax Poetics Fools Gold SoulSpasm Now Again Duck Down Redefinition Nature Sounds Madlib Invasion Rhymesayers These businesses continue to spread the FBRG brand legacy worldwide in the form of merchandise commodities, propelled by Hip Hop Urban Alternative culture. In fact, in 2008, its reported that 1.88 million vinyl albums were purchased, which is the highest number since Nielsen SoundScan began tracking LP sales in 1991. Additionally, vinyl sales rose 14% between 2006 and 2007, from 858,000 to 990,000. And the sales figures for 2009 will surpass the number for 2008 with ease. In comparison, CD sales have nosedived over the past three years, from 553.4 million in 2006 to 360.6 million in 2008. MP3 sales grew from 32.6 million to 65.8 million during the same time period, according to SoundScan. According to 2012 sales figures, vinyl record album sales in the United States jumped 17.7 percent to almost 4.55 million units. FBRG, is the only real distribution option for labels seeking to connect to the taste making consumer, whether that consumer be looking for Soul, Funk, Indie Rock, Metal, Jazz, Hip Hop or any other vinyl friendly genre. More people purchased vinyl records in 2012 than they have in almost 20 years, according to The Nielsen Company & Billboard’s 2012 Music Industry Report. Copy/Paste, link if click-through fails:http://www.businesswire.com/news/home/20130104005149/en/Nielsen-Company-Billboard%E2%80%99s-2012-Music-Industry-Report For the fifth consecutive year, more vinyl albums were purchased than any other year in the history of Nielsen SoundScan. • In 2012, vinyl album sales reached 4.6 million in sales, breaking the previous record of 3.9 million LP album sales in 2011. • 67% of all vinyl albums were purchased at an independent music store during 2012. Vinyl album sales in 2012 were up 19% compared to 2011 and accounted for 1.4% of all album sales and 2.3% of all physical album sales. Fatbeats Nexus5 Distribution Right now, Fatbeats Distributions is fulfilling the demands of 20-‐Teen driven vinyl market, creating formidable trend growth-‐based reality; grossing $2 million dollars per year, for 5-‐consecutive years and counting.
6 FatBeats Records Group [FBRG] Back, To The Future There is also a lot of vinyl support in such musical genres as hip-‐hop, punk, and heavy metal. "Indie" music is now being pressed into colored vinyl, limited edition releases, and picture discs. These are the future collectibles and sometimes sell for higher-‐than-‐average prices. The online community has responded as well with literally thousands of web sites dedicated to the vinyl format. Many music artists are making sure that they give their fans a choice of music formats, with vinyl appearing to be taking the lead. Then there is the actual physical aspect of going out to your local record store and buying a record. Browsing through bins of used vinyl, anticipating the new releases and rushing to the store to get that new record from your favorite band is exciting and pleasurable. The downloading generation has discovered the tangible benefits of vinyl and records sales are soaring across the country. Yes independent record stores have been closing at an alarming rate, but the shops that do stay open are flourishing. Paul Russe, the manager of Off The Record, an independent record store in San Diego, is encouraged by the future of the independent record store. Buying and selling records is big business. Besides the garage sales, flea markets and yard sales, online auction sites such as eBay sell millions of records. It is reported that eBay users buy and sell six vinyl records each minute (or an average of one every ten seconds) totaling more than three million records each year. Some records still maintain their value decades after their initial release and have sold for thousands of dollars. Its been reported that the album that is bought and sold the most in the vinyl format is the Beatles "White Album." Other acts such as Elvis Presley, the Rolling Stones, Pink Floyd, Bob Dylan, Madonna, Led Zeppelin, among many others, are highly sought after and still command top dollar for specific releases. Soul and jazz music, along with classic rock, are always in demand. Additionally, online giant Amazon is committed to expanding their vinyl section offerings to include thousands of music artists. Major electronics chain Best Buy has also begun selling vinyl records, making this decision after conducting a test in 100 of their stores and discovering that vinyl records were more popular than they anticipated. "I think there will always be record stores," Russe stated. "Otherwise, its like saying there wont be any bookstores because everything in print will be a digital download. Digital is just a convenience. And anyone who loves music will always gravitate toward record stores." "Ive always marveled at every new generation of 15-‐year-‐old boys who go to the Doors vinyl section and say, Wow, an original Doors LP! related Marc Weinstein, founder of Amoeba Music, the three-‐store chain whose Hollywood branch is among the largest independent retail record stores in the U.S. "Major labels should have capitalized on this years ago." Will vinyl records regain their dominant position in the music industry that they once held? One can only guess, but with CD sales continuing to plummet and more and more music lovers discovering the value of vinyl, this historic audio medium will not fade away anytime soon. Jay-‐Z remembers Fatbeats in autobiography. "By the end of 2012, over 50% of our business was in new vinyl, which amounts to millions of dollars a year," said Joseph Abajian, founder of the New York-‐based online music retailer Fatbeats.com. “And there seems to be no end in sight.” Why? Proposed Farmingdale, New York FBRG Nexus10 Distribution Center Future $20 million gross per year
7 FatBeats Records Group [FBRG] Back, To The Future Fatbeats Nexus5 Retail Store(s FBRG plans high tech-‐influenced vinyl retail boutique experience reminiscent of the original Fatbeats DJ/Artist Nirvana. Star Trek, Into The Darkness director J.J Abrams, and futuristic Oblivion starring Tom Cruise & Morgan Freeman both feature character developing scenes using a vinyl record player. Film producers and major studio are keen trend observers as both features were designed to captivate 20-‐Teen male tastemakers. “The tactile, viscerally interactive, technologically managed boutique vinyl record store reminisce the original Fatbeats DJ/Artist experience. ” Overall music sales: 1.65 billion unit transactions in 2012. For the fifth consecutive year more vinyl albums were purchased than any other year, sales reached 4.6 million units. 67% purchased at an independent store. The Nielsen Company & Billboard’s 2012 Music Industry Report 1If you care at all about music and art? If you want to know what is happening culturally? RUN, dont walk to your local, real RECORD STORE and absorb the heart and soul and the vibe of a community. The music scene of any town will revolve around the RECORD STORE as the center of the universe. Vinyl Look As Good As It Sounds! The Fatbeats Store established, is the destination for record collectors, and tastemakers alike, which are key components to this retail venture. LES, NY (Lower East Side, Manhattan) is a place that gets a lot of foot traffic in our prime customer demo, which is ideally located to other specialty shops and cafes. FBNY (Fatbeats, New York) was known for stars of all walks stopping in and looking around. Alternatively, we also offer records on the Internet through our own website, http://www.fatbeats.com. 2 The Fatbeats Store established, exhibits and creates trends, it is the alpha & omega of cool; the first & last stop for alternative urban, hip hop music, merchandise, and a whole lot more. The business math is easy, just take the product, the turns, the GPM, the units on hand and extend it out for a years worth of sales. If the number meets or exceeds your business plan volume or sales figures, you will live to see another year of retailing. Nexux10 The Fatbeats Store established, features walls & ceilings are covered with interactive video panel gallery, mimicking the nostalgic look of the walls and ceiling of the original store; a visual history of Hip Hop and its foundation on display and for sale. Chill-‐out listening refreshment zones create bonding opportunities with little-‐known FatBeats artists encouraging sales, fan-‐base social media sharing and live performance entertainment A Brief Fatbeats Store History Copy/Paste link if click-through failshttp://www.youtube.com/watch?v=pm30LXs2DNc
8 FatBeats Records Group [FBRG] Back, To The Future Fatbeats Nexus5 Retail Store(s cont. The “FatBeats Nation” attitude creates an “Urban Alternative/Hip Hop Embassy” that establishes additional national presence in Beverly Hills, Las Vegas, with international retails spaces in proposed key foreign markets, such as Tokyo, Macau, Poland and Hong Kong. These retro-‐tech store environment design theme and setting, welcoming and transporting the customer “Back, To The Future.” FB Market in 2012: N. America 56% Europe 30% Japan 10% All other territories 4% Vinyl album sales actually managed to outpace digitals sales growth, increasing by 17.7% to 4.55 million units. However, that is still a meager 1.44% of all U.S. album sales in 2012. 67% of that sale, independent record stores. Billboard Magazine THEN NOW RetroTech Retail Store Design!
9 FatBeats Records Group [FBRG] Back, To The Future What has now occurred is the realization (by the media and the public) that "Digital Content" has peaked and a significant portion of the consumer base (domestically and internationally) requires the product and related aspects of "FatBeats" original structure (21st Century Style) to be available for their consumption. Fatbeats Nexus5 ‘RetroTech’ Retail Store Design
10 FatBeats Records Group [FBRG] Back, To The Future Domestically and internationally market trend record purchasing data requires the products and related aspects of "FatBeats" original structure (21st Century Style) to return to the marketplace and be available for their consumption. Fatbeats Nexus5 ‘RetroTech’ Retail Store Design Enjoy a nice pie piece and beverage; served at ‘Groove Café’ next to the ‘News Stand’ for FB distributed, as well as other publications! Proposed LES [Lower East Side] Manhattan, New York FBRG Nexus10 Retail Store(s Future $5 million gross per year
11 FatBeats Records Group [FBRG] Back, To The Future FatBeats Records Groups Worldwide Media Television fosters an artist friendly environment that promotes the active participation of the company with the entertainers in all areas of critical interest in his/her project including development, production and marketing while experiencing growth as a successful and profitable urban alternative Hip Hop music conglomerate. Our music division’s intent is to partner with multitalented artists, thus enabling FatBeats Records Groups Worldwide Media Television to expand its profit prospects from a multiple of various revenue streams including product lines, publishing, production, sales and marketing. FatBeats Records Groups Worldwide Media Television aggressively enters and serves the NY/LA World multiethnic and multicultural (Urban) music market with broad based, and multi-‐faceted strategy as a provider of low cost state of the art quality music artist and repertoire program materials with a wide and deep cultural reach. Its first value proposition to advertiser/endorsers is low cost tie-‐ins with supplementary advisory services, such as: • Strategic and business consulting, market research and analysis, and customer segmentation. • Value proposition to advertiser/endorsers of low cost social media ads placement with a wide reach and high frequency to loyal listeners/viewers (developed with high quality and focused program(s) materials in their customer segments. Reality Television Marketing • First show of its kind to show the behind the scenes workings of the Record Industry • Show can be monetized by bringing finished product to network TV • Social Media can be integrated to increase awareness of the show and interact with "fans.” • Americans spend 1/3 of their free time watching television and of that 67% are reality shows • Self producing reality shows puts FatBeats in front of a larger audience creating a "free advertising" and revenue generation platform, as it costs o Much less to produce a reality show than a scripted show • Reality TV episodes have increased to 57% of all television shows that can be found on your screens • Embassy of Hip Hop" stores can "sneak peek" the experience on the reality show (More Free Advertising) Artist Video Performance Capture FatBeats Generates Media Content Production Capacity: • Feature tour: retail, and press packages • Securing Artist, Catalogs and Projects • Major label re-‐issues classics partnerships & specialty items • Expanding Internet web community Fatbeats Nexus5 Media & Marketing FB’s first value proposition to advertiser/endorsers is low cost tie-‐ins with supplementary advisory services built-‐ins, such as: Strategic and business consulting, market research and analysis, and customer segmentation. The “FatBeats Nation is an “Urban Alternative/Hip Hop” buying trend movement under one groove. “Back, To The Future.” FB Marketplaces in 2012: N. America 56% Europe 30% Japan 10% All other territories 4%
12 FatBeats Records Group [FBRG] Back, To The Future “Old Jock,” meet “New Jack.” FBRG’s ‘Nexus5 Systemic’ utilizes Sage accounting, UPS Logistics, and ‘the hungry’ creative agency services, Vocus public relations, on an Apple-‐based platform to take a vinyl bite out of the ‘Big Apple Worldwide. ‘ Nexsus5 Systemic Back Office The right relationships make all the difference in the world. FBRG’s integration of cloud-‐based technologies in nexus with the emerging global demand vinyl markets creates formidable pairings. Sage 50 Complete Accounting 2014 (formerly Peachtree Complete Accounting) delivers the efficiency you require whether youre after rapid expansion, steady growth, or maintaining stability. Easily manage customers and sales, automate purchasing and shipping, track jobs, and more! • Save cash and reduce costs using "what if" scenarios and your real-‐time financial info Become more productive with automated purchasing and shipping features • Control job revenue and expenses at the phase and cost code level • Work more efficiently with customer, vendor, and inventory management centers •Get screen-‐level security and multi-‐user options2 UPS Logistics can help your business run smoothly, like a well-‐oiled machine. UPS know how important it is to keep our operating costs down, but still maintain the options important to customers in the industrial manufacturing industry. FBRG will tap into their logistical expertise and solutions to reduce order fulfillment time, provide proactive customer service, and accommodate varied transportation needs. ‘the hungry’ Website & Social Creation Website Design • Gather ”Fatbeats” assets • Create custom look and feel • Create engaging navigation structure • Define hosting • Create user engagement strategy • Concept game mechanics • Create CTR focused integrated ad zones • Create backend system interface • SEO page coding Front End Programming • Social Profile CMS Interface • Page Coding (CSS / JAVA / SEO) Navigation & Backend System Interface
13 FatBeats Records Group [FBRG] Back, To The Future 1 ‘the hungry’ Website & Social Creation continued Online Marketing Media and Blogger Relations • Identify blogs & web properties (key announcements &promotions) • Layer digital campaigns • Execute digital media outreach Audience Aggregation • Identify relevant constituencies • Research online behavior • Develop targeted messaging • Conduct outreach via social media Online Press • Generate press from Red Carpets • Utilize access for ‘exclusive’ footage • Break new stories w/ images & video • Watermark content with talent logo • Share content w/ relevant blogs to post • Press release optimization • Seek out mentions & plugs to promote Social Media Manage & Curate Communities • Create messaging schedule • Timely posting of relevant content • Search & social media monitoring • Maintain incoming and outgoing messages, requests, comments, bulletins • Gather current press for site page 2Content Planning & Engagement • Add “general” and “targeted” friends • Plan programming schedule • Identify and create appropriate content • Video content, messaging, photos • Build relationships with content creators • Execute digital promotions, contests and campaigns based on marketing priorities • Recommend earned and paid tactics to increase fan Traffic Management • Banner Creative & Production • Define verticals in publisher network • Test banners in RTB exchange • Manage PPC Network Ad Buys • Direct optimization of ad conversion • Drive targeted traffic to website Vocus: The Do-‐Everything Marketing and PR Software Vocus helps with everything on your task list, from reaching journalists, bloggers and customers to identifying and monitoring social media influencers. Its everything you need to earn more reach and influence; heres what Vocus can do for you: • Media Database: 1.4m record media database, updated 1.7m times in the last year • News Distribution: Send your news directly to the people who need to read it, fast • News Monitoring: See the entire conversation, manage your reputation and stay ahead of industry trends • Social Media Monitoring: Track social conversations and engage influencers • Analytics: Immediate insight into the effectiveness of your campaigns, industry trends and traction of your competitors Apple: Business Networked Platforms & Applications Cloud-‐based Administrative & Manufacturing Infrastructure Fatbeats Nexus5 Systemic
14 FatBeats Records Group [FBRG] Back, To The Future Fatbeats Nexus5 Systemic Fatbeats: • Establishes customer-‐focused employee/consumer internet, first • Connect ‘Music Peoples to Music Pleasures’ • Embraces employee-‐centered systemic ‘Software & Services’ • Practices ‘Mobility Enhanced RetroTech’ employment philosophy • Is a ‘Company of Believers’, and actioners… of Christ-‐centered systemic business principals & practices, forming a world nexus for all to wash, rinse and repeat FBRG seeks $10.1 million dollars in preferred stock equity and/or debt investment stimulus for new facilities, for mastering/manufacturing; and distribution expansion, media production & marketing hub; and retail location opening(s) to conservatively increase from a 2% market share to achieve a 20% gross portfolio market share.
15 FatBeats Records Group [FBRG] Back, To The Future The studio executives of Oblivion, Star Trek knows about 20-‐Teens and the trillion-‐dollar consumer generational future market. Act now! $10.1 MILLION DOLLAR BACK TO THE FUTURE NEXUS5RECORD BUSINESS EXPANSION PLAN• FBRG will acquire fully operational VINYL MASTERING & MANUFACTORING NEXUS FACILITY with key accounts, and maintenance for operation restarts in Fall 2012. • FBRG will expand its PROPRIETARY WHOLESALE NEXUS5 DISTRIBUTION CENTER sales and support force to support the expansion of retailer/wholesaler vinyl and associated merchandise network. • FBRG will reestablish and pioneer its GLOBAL MULIT NATIONAL RETAIL BOUTIQUE NEXUS5 STORE(S; starting with the flagship boutique store in the Lower East Side of Manhattan, New York, and beyond. • FBRG will aggressively focus its NEXUS5 MEDIA & MARKETING BROADCAST/INTERNET PRODUCTIONS on creating awareness of the Fat Beats worldwide brand as it relates to all things musical, and pleasurable. Cable and broadcast Reality Show programming, as well as Internet Vlogging and general public relations shall all vividly energize the bottom-‐line. • FBRG will use its NEXUS5 SYSTEMIC BACKOFFICE to track, adjust planned goals, and hit the mark that is our high calling, which is to meet and exceed expectations of customers and investors. A $10.1 million dollar investment, positions FBRG for a 25% U.S//UK conservative market capture In fact 4 million U.S. units equates to $40 million at a conservatively averaged $10 per unit vinyl LP. FBRG currently operates at approximately .5 percent of the overall U.S. vinyl LP market, grossing $2 million dollars annually per year for 5-‐years (CPA accounted). The infusion of $10 million dollars into FBRG will reaction a gross profit ramp up to a self-‐sustainable $20 million dollar per year, gross benchmark, only to increase, potentially exponentially, as Nexux5 administrative, manufacturing and marketing systems stabilize. This scenario does not include U.K. and Asian market revenues. FBRG will create sustainable employment in retail, service and importantly manufacturing at our state-‐of-‐the-‐art vinyl manufacturing plant based in Long Island, New York. We are the Fat Beat Records Group; invest with us ’Back To The Future.’
FatBeats Records Group [FBRG] “FBRG asks…when was the last time anyone ever walked into your living room,pointed to your iPhone and begged you to play it?” Invest, “Back to the future,” with us.$10.1 MILLION DOLLAR RECORD BUSINESS EXPANSION PLAN• FBRG will acquire fully operational VINYL MASTERING & MANUFACTURING FACILITY with key accounts, andmaintenance for operation restarts in Fall 2012.• FBRG will expand its PROPRIETARY WHOLESALE DISTRIBUTION CENTER sales and support force to support theexpansion of retailer/wholesaler vinyl and associated merchandise network of 400 to 1200.• FBRG will reestablish and pioneer its GLOBAL MULIT NATIONAL RETAIL BOUTIQUE STORE(S; starting with the flagshipboutique store in the Lower East Side of Manhattan, New York, and beyond.• FBRG will aggressively focus its MEDIA & MARKETING BROADCAST/INTERNET PRODUCTIONS on creating awarenessof the Fat Beats worldwide brand as it relates to all things musical, and pleasurable. Cable and broadcast Reality Showprogramming, as well as Internet Vlogging and general public relations shall all vividly energize the bottom-line.• FBRG will use its SYSTEMIC BACKOFFICE to track, adjust planned goals, and hit the mark that is our high calling, which isto meet and exceed expectations of customers and investors.FBRG Nexus5 Investment Opportunity FBRG [Fat Beat Record Group]