8. Think Before You Tweet
What's Posted on the internet STAYS on the internet
After Two and a Half Men star Ashton Kutcher
tweeted a misguided protest against the firing of
Penn State coach Joe Paterno. He was soon
bombarded with angry responses as the actor
realized that he had made a very uninformed
move.
When you do things
on the Internet the
Internet doesn't
forget!
9. How do we know its really you?
Twitter is very skeptical
As usual, the celebrities might actually be fans of the products they are tweeting about, but there is also big money to be made. In some cases these celebs are making as much as $10,000 per tweet. That is an awful lot of money for very little work. Of course, the celebrities can look to get more money with the more followers they've managed to build up.Of course, advertisers are taking a calculated risk by using celebs on Twitter. Recent studies show that just 11 percent of American adults use Twitter. Of that small selection, the user must be following a specific celebrity in order to see their messages. They must of course, also care what Terrell Owens has to say about Comfort Inn. That means that Twitter might never be the first choice for advertisers but it will play a part with those that are trying to think outside the box.
Same with businesses When you tweet something especially when you have asmany followers as he does its going to get captured.Every one is human yes but its also how you handle the situation after the tweet. He deleted the tweet then apologized and said he wasn’t going to tweet for a while.
And Twitter's broadcasting platform isn't without risk for celebrities. In January, hackers broke into several accounts, including those of CNN's Rick Sanchez, Fox News and Britney Spears. From Spears' Twitter feed, the hackers vividly described the orthodontia of the singer's nether regionsIdeally, businesses should have a custom Twitter background that incorporates their logo, shows what they do, and tells you how to contact them.Same with celebrity's we don’t know if its really them. Its so easy to make an account and pretend to be someone or anyone can be hacking. This is the same with business’s how do you know if it’s the real business or real CEO tweeting. It could be their assistant or people working for them.
More and more cases involving the firing of workers for what they say online have been surfacing before labour tribunals in recent years – creating an entire new category of dispute that did not exist a decade ago
An employer of the Social media agency and got firedMeanwhile, the @ChryslerAutos account has actually gained Twitter followers since we first reported the incident.BRAND IMAGE
Twitter is the new fad and stars can’t get enough of it. Almost every celebrity is on the social networking site and can't get enough of writing exactly 140 characters to express themselves. Need to be aware of the risks and prepared to deal with the consequencesPeople want to know about celebrities as people," says Hessert. "Those celebrities willing to share and do it authentically, those are the people who are going to engage fans in a way that builds their brand and perpetuates sponsors, and creates a kind of affinity that's hard to beat
