With huge social network names like Facebook and Twitter out there, LinkedIn is one that is often overlooked. But, it’s one that can provide the most opportunity for business owners; and it’s by far the most professional social network that small businesses can use, because it connects professionals with other professionals. Unlike Facebook or Twitter, you’ll never see professionals posting pictures of their family BBQ that took place over the weekend; or talking about what they’re going to have for dinner. When people sign on to LinkedIn, they’re doing so in a professional frame of mind and for business purposes. This concept already helps your online marketing goals, because it’s already targeting your goals and your audience for you. So yes, you need to have a LinkedIn presence for your company. And while that’s an easy thing to say, how are you supposed to go about actually doing it? This presentation will give you a fantastic overview of LinkedIn Marketing. For more detailed, step-by-step help, our marketing guide will outline it all for you. (Available for purchase at http://FindMoreCustomers.org) You’ll find everything from how to actually set up a company page for your business (easy,) to utilizing LinkedIn to its fullest for your own marketing strategies and techniques (a little more involved.) Our guide will also show you different tips on how to use LinkedIn, and the biggest mistakes business owners are currently making on LinkedIn – so that you can avoid making them, too. Free Report http://findmorecustomers.org/report Visit http://findmorecustomers.org Learn More http://findmorecustomers.org/blog Call 888-575-7282

1. Using
to Market a Small Business

2. Introduction
• Social network providing the most opportunity
for business owners
• Connects professionals with other professionals• Connects professionals with other professionals
• A LinkedIn presence is a must for your company

3. Using LinkedIn for Small Business
• The biggest mistake is ignoring LinkedIn
• Grow your network, work with and be amidst
other professionalsother professionals
• Connect with business partners, clients. Recruit,
ask for advice, get recommendations

4. Setting Up LinkedIn for Your Business
• Visit LinkedIn.com > fill in your info
• Import your email contacts > grow your network
• Invite your Facebook and Twitter friends

5. Setting Up LinkedIn for Your Business
• Choose from 3 different plans
– Business > cheapest, $20/month
– Business Plus > recommended, $40-$50/month
– Executive > most costly, $75-$100/month

6. Customizing your LinkedIn Page
• Build your own “business card”
• Add your company to your profile
• Include a description, number of staff, industry

7. Customizing your LinkedIn Page
• Post careers
• List your products and services
• Include a description, number of staff, industry

8. Customizing your LinkedIn Page
• Status updates > inform your customers
– Do SEO keyword research first
• Connect with employees• Connect with employees
– Increase your company’s exposure
• Start a group > establish yourself as an authority

9. Customizing your LinkedIn Page
• Polls and surveys > get market feedback
• Use LinkedIn Mobile > don’t let mobile users
miss out on your most important informationmiss out on your most important information

10. Best Ways to Use LinkedIn
• Answer questions smartly
• Make sure to spread the word about your
LinkedIn profileLinkedIn profile
• Join several alumni and industry groups

11. Best Ways to Use LinkedIn
• Search by company, industry, and city
• Don’t hard sell
• Don’t just ask for recommendations

12. What to Avoid when Using LinkedIn
• Not answering questions
• Using questions to promote yourself or your
companycompany
• Forgetting to promote your LinkedIn profile on
your website
• Being personal

13. Social Media Marketing Consultants
• Hire them to help you maintain your profile
• Ask questions to ensure you’re dealing with a
professionalprofessional

14. Social Media Marketing Consultants
• Where did you train in social media marketing?
• What are the keywords you’ve optimized your
own LinkedIn profile with?own LinkedIn profile with?
• How do you measure social media results?

15. Social Media Marketing Consultants
• How will you report the results to me?
• What will you need from us before we begin?
• What are some marketing goals LinkedIn can
help us achieve?

16. Social Media Marketing Consultants
• How will you target to my market audience?
• How heavily do you rely on optimizing a LinkedIn
page for SEO?page for SEO?

17. Conclusion
• Using LinkedIn is one of the best marketing
tactics you can employ
• It is easy to create and manage a LinkedIn page• It is easy to create and manage a LinkedIn page
• Hire the right social media marketing consultant

18. Contact Us Today!
• Free Report http://findmorecustomers.org/report
• Visit http://findmorecustomers.org
• Learn More http://findmorecustomers.org/blog
• Call 888-575-7282