Consumer Behavior Assignment - Golden Land Disabled Hotel

1. NEAR EAST UNIVERSITY
SCOOL OF TOURISM AND HOTEL MANAGEMENT
THM 420
CONSUMER BEHAVIOR
STUDENTS NAME: ÖMER BEYOĞLU AND ELCHIN MAMMADOV
INSTURCTOR: NESRIN MENEMENCI
PROJECT:
‘’GOLDEN LAND HOLIDAY VILLAGE’’
DISABLED HOTEL

2. LOCATION
Karpas, North Cyprus
Karpas peninsula (or the panhandle) is the easternmost part of the island of Cyprus,
where the land tapers into a thin strip which stretches out towards Turkey.
The area is rich in subterranean water reservoirs and thus crops such as tobacco are
grown in abundance.
Karpas peninsula is also almost totally free from heavy concentration of industry and
people, and is one of the least polluted regions in the European periphery.

3. INTRODUCTION
We were choiced the touris product as hotel for ‘’Disabled people’’.
We got invested to the Karpas site in North Cyprus. This site very
suitable for our project for disabled people. Disabled people in
Cyprus cannot use natural resources, they cannot do holidyas.
This hotel which will be established will help to disabled people
for do holiday, at the same time – foreign people. Name for our
hotel will be ‘’GOLDEN LAND’’. Every accommodation in this hotel
for example (shower, room, bathroom, toilet, pool and etc) will be
create for the disabled people. Capacity of hotel is 200 room (400
beds). We will offer this project to EU for support and will take
credit from Development Bank.

4. ‘’GOLDEN LAND HOLIDAY VILLAGE’’
DESCRIPTION OF OBJECT
Who will come to the hotel during the boardig at airport will
supporting all travel facillity. When the arrival of tourist, they
transport will be supported by our hotel.
At the same time inbound tourits will be created special vehicles. In
Cyprus has near 5500 disabled people. For sustainable this
holiday was made special tour packages. Best way of this hotel
that disabled people can meet with each other and get married.
In our hotel has a big congress center and capacity is 1000
people.

8. ACCOMMODATION
General
Room Service, Restaurant, Disabled Access, Air
Conditioned, Non-Smoking Rooms, Wheel Chair Access,
Bathrobes, Shower, Breakfast in the Room
Activities
Fitness Room/Gym, Swimming pool, Tour Desk, Massage / Beauty
Centre, Excursions, Volleyball, Hiking, Fitness Facilities, Massage,
Solarium, Spa & Wellness Centre, Pool Outdoor

9. ACCOMMODATION
Services
Elevator / Lift, Dry Cleaning, Babysitting / Child Services, Currency
Exchange, Safe-Deposit Box, Bicycle Rental, Photocopier,
Facsimile, Luggage Storage, Designated Smoking Area, Express
Check-In/Check-Out
Internet
High-speed Internet is available at this hotel. Wireless internet on
site.

10. ACCOMMODATION
Parking
The hotel has free parking. There is an airport shuttle that
runs from the hotel.
Check In
From 2:00 PM
Check Out
Prior to 12:00 PM

13. TARGET MARKET
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Disabled people and other disabled people from another
countries.
In Cyprus – 5500
In Turkey – 1,559,213
In South Cyprus – 2200
In Azerbaijan – 2000
In Germany – 6,700,000
In Greece – 4,462,003

14. ERIA RESORT HOTEL - GREECE

15. ERIA RESORT HOTEL - GREECE

16. ERIA RESORT HOTEL – GREECE

17. SWOT ANALYSIS
Strengths
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New contemporary product
Good communication with Hospitals during emergency
situation
Professional Health team
First Disabled Hotel in region
Free Wireless internet access
Meeting rooms with free wireless internet access
Elevator
Owner’s name and reputation in Tourism Sector
Low populatin of region
Peacefull region

18. SWOT ANALYSIS
Weaknesses
 Lack of skill base within culinary sector.
 Non-support of Goverment
 Low high season (8 weeks)
 Karpas had a reputation for being expensive within tourist
markets.
 Low tour operator presence
 Low brand awareness
 Few regular flights to Europe in the winter
 No golfing facilities
 Transport problems

19. SWOT ANALYSIS
Opportunities
 To be number one in the region amongst tourist segment
 Low level of service in existing hotels
 Pricing strategy
 Partnership with Travel Agents
 Clear market opportunity for an international brand
 Regional purchasing synergy
 Cross selling with partnership hotels in Turkey

20. SWOT ANALYSIS
Threats
 Competition from existing hotels
 Perception of the Region
 Low pricing from travel agents and hotels during low
season
 International Barriers
 Wastes of Hotel to environment
 Natural disasters

21. CONCLUSION
Dear Teacher and friends,
We did plan to establish our Disabled Hotel.
We think that this hotel very important and
first hotel in the N.Cyprus. Basic objective
that help to disabled people (tourist) for
making the holidays like non-disaled people.

22. THANK YOU FOR ATTENTION
