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Blogging For Business

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Aaron Long
Aaron Long

Seminar for Blogging for Business at Schipul the Web Marketing Company

TechnologyBusiness
1 of 49
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Your Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
71 percent of all journalists get their stories from bloggers http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/brodeur-blogs-significant-impact-on-news-journalistsjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Is Your Web Site the Right Place for This? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Own Google – Reputation Management SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Own Google – Market Leader SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand = Man’s Man Expert Positioning http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Passionate – Personally Involved http://www.flickr.com/photos/eloy/2946818089/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Wordpress SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world , used on hundreds of thousands of sites and seen by tens of millions of people every day. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
MA.TT SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Easy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Wordpress Templates SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Custom Design SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Widgets / Plugins SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Consolidating Profiles SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Developing Policies SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com It is important to write blog posts whether or not the news is good news or bad news . There is a tendency to want to publish only good things about our company and/or the industry, but in order to develop our standing as thought leaders, we must communicate both positive and negative information as it pertains to us and the greater community at large. This candor will garner respect from our audience, allowing them to rely upon us for accurate, timely information. The Internet is all about links, so when you see something interesting and relevant, don’t hesitate to include links to this information in your posts – even if it’s to a competitor. In doing this, we are doing our readers a service by being their informational hub on the web.
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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Blogging For Business

  • 1. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
  • 2.
  • 3.
  • 4. Your Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 6. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10.
  • 11. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 12. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 13. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 16. 71 percent of all journalists get their stories from bloggers http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/brodeur-blogs-significant-impact-on-news-journalistsjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 17. Is Your Web Site the Right Place for This? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 18. Own Google – Reputation Management SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. Own Google – Market Leader SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 20.
  • 21. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
  • 22. Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 24. Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 25. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 26. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 27. Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 29. It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 30. Personal Brand = Man’s Man Expert Positioning http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 31. Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 32. Passionate – Personally Involved http://www.flickr.com/photos/eloy/2946818089/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 33.
  • 34. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 35. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 36. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 37. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 38. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 39.
  • 40. Wordpress SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 41. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world , used on hundreds of thousands of sites and seen by tens of millions of people every day. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 42. MA.TT SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 43. Easy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 44. Wordpress Templates SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 45. Custom Design SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 46. Widgets / Plugins SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 47. Consolidating Profiles SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 48. Developing Policies SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com It is important to write blog posts whether or not the news is good news or bad news . There is a tendency to want to publish only good things about our company and/or the industry, but in order to develop our standing as thought leaders, we must communicate both positive and negative information as it pertains to us and the greater community at large. This candor will garner respect from our audience, allowing them to rely upon us for accurate, timely information. The Internet is all about links, so when you see something interesting and relevant, don’t hesitate to include links to this information in your posts – even if it’s to a competitor. In doing this, we are doing our readers a service by being their informational hub on the web.
  • 49.