5. Structure
• Ensure sufficient balance between research,
analysis & recommendations
• Ensure the background research shows an
understanding of the project requirements
• Understand what data can be accessed to
help inform the analysis
7. Content
• Work out how you can develop
recommendations that could be actioned
• Structure report to help understand how you
reach your recommendations
• Describe concepts in a visual way,
particularly most complex analyses
8. Process
• Agree, clarify and review expectations
regularly
• Review your understanding of the service
being investigated
• Understand constraints of people you need
information from
9. Opportunities
• Learn from new methods to research &
evaluate projects & services
• Understand how techniques can help
develop business models in new areas
• Start writing in draft now & correct later