1. The idea is to make people aware that
downloading films online is just as much
stealing as all the other crimes mentioned in
the video even though most people do it
often. This will hopefully give them
realization and make them think twice
before doing it again. The main idea is to
make you feel guilty and like a criminal if
you do download films, just as much as if
The music is powerful and keeps the viewer
in suspense throughout the video. It is also
effective because of the shock effect which
is caused by all of the rigid graphics and
contrasting colours. The way it is filmed in
such a handheld shaky way. The whole
video looks like it was filmed by different
CCTV cameras as though it was like
catching a criminal.
Because the video is so serious and strong
towards the fast that piracy is wrong and
illegal, it doesn’t have any positive towards
people who actually buy the DVDS and the
people who are at the cinema viewing the
films, where this piracy video would be shown.
A spoof has been made of the video by the IT
crowd, this may be because many people
think it is over the top and pointing out what
The idea is that people were listening to radio
shows such as the top 40 and recording all of
the songs and re-listening to it on that instead
if actually buying the singles and records
themselves. The point they are trying to put
across is that if you tape music instead if
buying it you will threaten the music industry
and if you carry on doing it you will end the
music industry and you won’t have any music
to listen to.
One strength is that the poster is bold and
too the point, you don’t have to waste time
looking and trying to understand it like you
would it it was more detailed and
complicated. The poster design is actually
very clever, because it puts the future of
music in your mind before the idea that you
are breaking the law with might appeal to
the young audience that it is targeted
towards who might not care about the law
but would care about not having any music.
It is just one still image, so it cannot be
viewed in certain areas. It limited it to on flat
surfaces rather that it was a video it would
have a larger audience such as on television
and at the cinema. Another weakness is that
because it is such a simple and effective
image, it leaves it open to be reprinted in for
subject matters and simply used as a design
rather than for the message again piracy that
it is trying to put across.
The idea is to embarrass publicly the people
who do buy cheap DVDSA and download
films online. To make them seem as though
they are a disgrace and are the only ones
who are doing it out of the people around
them and even their friends.
Its a irritating advert, so you donʼt think about
meaning because you just want it to stop. Its
all negative about the type of people who
download films, and it is very untrue because
it puts across the message that very few
people download illegally when the reality of
the situation is that is a very common thing
to you.
The tune and the song stays in your head, so
you remember it after youʼve watched it, so it
stayed in your head long after youʼve finished
watching the video. The concept of the video
is good because nobody wants to be
embarrass in front of a whole pub or all of
their work friends.
This campaign is strongly aimed to praise
the people who do purchase films rather
than downloading or streaming illegally. They
do this my reenacting different scenes from
classic famous movies but in different
situations. The message which is given to
the audience is Thank you, for supporting us
and helping us in order to create more of
these great films that you like to watch.
Because of the comedic aspect of the
campaign you are happy to watch the
videos. Also they have used old movies,
which could mean that they are thinking
about when they were made privacy was not
a known thing to do, so they are looking
back at a time when no one would even
think about downloading illegal content from
the internet.
However a weakness is that films are not
relevant to the demographic in which it is
aimed. If they had chosen more current films
such as ʻMean Girlsʼ or ʻHarry Potterʼ in order
for the audience to gain a greater
understanding and therefore appreciate the
comedy and cleverness that this campaign
portrays.