Government 2.0: Social Media in the Age of Obama: Creating Buzz & Listening

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    Government 2.0: Social Media in the Age of Obama: Creating Buzz & Listening - Presentation Transcript

    1. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Government 2.0 Listening & Generating Buzz Danielle Brigida Laura Lee Dooley National Wildlife Federation World Resources Institute http://www.nwf.org http://www.wri.org Audio portion 866-707-4547 - Pwd: 3864729# Kris Eriksen will moderate Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    2. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Flickr: aussiegall/Louise Docker 1: Creating Buzz 2: Listening Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    3. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Flickr: aussiegall/Louise Docker 1: CREATING BUZZ Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    4. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Regardless of channel, voice, or country … … a majority of people need to hear the same message 3-5 times to believe it. Edelman Trust Barometer 2009 Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    5. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 word of mouth | viral marketing Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    6. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Blog/Info feed Video sharing Microblog (140 characters) Presentation sharing Social network Podcasting Photo sharing Social media = Sharing content & ideas Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    7. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 terms • Tweet = Twitter message/update • Reply = (@username) • Direct Message = Mutual friend message • Favorite = Starred tweet • Retweet = RT or repeated tweet • Hashtag or #term = Way of grouping Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    8. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Tweet your messages: 1:12 ratio Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    9. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 manage 2 twitter accounts in 2 browsers Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    10. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Twitter: Replying and replies Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    11. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Twitter: Direct message Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    12. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Twitter: Favorites Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    13. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Twitter: Retweet or RT Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    14. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Twitter: #hashtags Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    15. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.tweetdeck.com (desktop client) Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    16. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.twitdom.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    17. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Get users to “share” your content Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    18. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Get users to “share” your content Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    19. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Get users to “share” your content Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    20. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.digg.com www.stumbleupon.com Social bookmarking to create buzz Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    21. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 • Age Range: 25-34 DIGG • About 65% male • International Demographics • 25 million unique visitors a month www.digg.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    22. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Traffic Numbers Traffic Quality Engaged Community Established Group www.digg.com ---- Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    23. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.digg.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    24. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 *56% male *Age Range: 45-54 *7 million members www.stumbleupon.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    25. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Submitting to StumbleUpon Accurate Title Good Description Relevant Tags www.stumbleupon.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    26. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 delicious.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    27. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 delicious.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    28. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Leverage your browser toolbar Google Chrome Mozilla Firefox Apple Safari Microsoft Internet Explorer Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    29. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.widgetbox.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    30. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. Badge Widget Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    31. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. Donate Widget Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    32. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. Latest News Widget Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    33. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. Latest Videos Widget Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    34. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. Upcoming Events Widget Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    35. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. Ringtones Widget Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    36. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Free downloads reflecting YOUR interests Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    37. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 How do YOU want to get involved? Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    38. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Wanna volunteer? Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    39. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 1. Donate online 2. Thank you email from Obama 3. Email from Joe Biden 4. Email from Michelle Obama Opt-in email lists still rule Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    40. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 … but all of that is just shouting … Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    41. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 2: LISTENING Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    42. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Listening Devices • Your Site Analytics • Google Alerts • Specific Site (Community) Searches • Specific Blog Searches Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    43. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Google Analytics: Referrers to your site Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    44. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Google Alerts RSS Readers Community Search Blog Search -Google Reader -Digg -Google blog search -Bloglines -Delicious -Ice rocket -Feedreader -Twitter search -Board reader -TweetBeep -Social mention -Tusavvy -Blogscope -Friendfeed -Technorati -Wordpress Listen strategically Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    45. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Google Alerts Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    46. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Google Alerts RSS Readers Community Search Blog Search -Google Reader -Digg -Google blog search -Bloglines -Delicious -Ice rocket -Feedreader -Twitter search -Board reader -TweetBeep -Social mention -Tusavvy -Blogscope -Friendfeed -Technorati -Wordpress Listen strategically Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    47. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 blogsearch.google.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    48. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.icerocket.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    49. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 boardreader.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    50. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.socialmention.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    51. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.blogscope.net Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    52. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.technorati.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    53. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Google Alerts RSS Readers Community Search Blog Search -Google Reader -Digg -Google blog search -Bloglines -Delicious -Ice rocket -Feedreader -Twitter search -Board reader -TweetBeep -Social mention -Tusavvy -Blogscope -Friendfeed -Technorati -Wordpress Listen strategically Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    54. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 RSS Readers Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    55. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 reader.google.com (online reader) Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    56. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.bloglines.com (online reader) Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    57. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.feedreader.com (desktop client) Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    58. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Google Alerts RSS Readers Community Search Blog Search -Google Reader -Digg -Google blog search -Bloglines -Delicious -Ice rocket -Feedreader -Twitter search -Board reader -TweetBeep -Social mention -Tusavvy -Blogscope -Friendfeed -Technorati -Wordpress Listen strategically Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    59. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.digg.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    60. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.delicious.com: Keyword/Phrase Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    61. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.delicious.com: URL Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    62. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.wordle.net: tags for WRI on delicious Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    63. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.tagcloud-generator.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    64. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 search.twitter.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    65. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.tweetbeep.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    66. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 www.tuSavvy.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    67. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 friendfeed.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    68. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 How to Start • Use these technologies yourself • Start where you can • Use examples to show it can be done • Develop interim policies. Borrow others. Keep flexible • Think outside your organizational box Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    69. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Lead by Example • Share best practices and policies • Share tools, data, code • Form and join communities • Partner, partner, partner Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    70. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Next Week: Measuring Your ROI Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
    71. Webinar 2: Government 2.0: Social Media in the Age of Obama February 19, 2009 Government 2.0 Questions & Answers Danielle Brigida Laura Lee Dooley National Wildlife Federation World Resources Institute http://www.nwf.org http://www.wri.org brigidad@nwf.org lauralee@wri.org danielle.brigida@gmail.com lldoolj2@gmail.com Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
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