1. LIVIA VANGJELI

2. Defining UGA]
User- Can take Requires
generated various creative
content for forms of effort
the purpose media
of
advertising a
brand

3. Examples

4. Good Execution]

5. Commercials and Videos:
Photos & Stories:
Projections:

6. Poor Execution]

8. DOs and DON’Ts

9. DOs]
Build stories
Get your loyal
back into your
consumers
brand
Incentivize Utilize Social
and inspire Media
consumers Platforms
Research

10. DON’Ts]
Don’t turn
Don’t lose or
consumers into
force control
marketers
Don’t treat UGA
Don’t see UGA
as a lower-cost
as a trend
alternative

11. Conclusions]
Brand engagement
Consumer involvement
Can create a huge buzz –
positive or negative
Longevity – process is
advertisement of its own

12. Let’s Discuss]
Will UGA surpass (or even replace) traditional
advertising?
Is UGA simply marketing can it be considered as
a legitimate
a trend or
strategy?
can low-budget SMEs influence or inspire
How consumers to help generate their
advertisements?

13. Thank You