On March 3, 2009, Liveclicker kicked off its webinar series, "Video Commerce in a Down Economy." The webinar was designed to illustrate case studies, examples, and strategies for lowering the cost of e-commerce video production while increasing the revenue potential of online video. Attendees were asked to participate in polls, and I think there were some great takeaways overall. More information on the poll results will be shared on www.video-commerce.org.

1. Kevin Ertell Former SVP E-Business, Borders Books & Music Former SVP, Online Operations, Tower Records Justin Foster Co-Founder & VP Market Development, Liveclicker Founder & President, Video Commerce Consortium

8. Video Commerce is the practice of using video content to market, sell and support commercial products or services on the Internet.

31. Salaries & Contractors Video Cameras Lighting & Audio Opportunity Cost Management Time Screw-Ups Set & Location Costs Actors, Talent Scriptwriting IT Resources Post-Production / Editing Licenses

42. Kevin Ertell Former SVP E-Business, Borders Books & Music Former SVP, Online Operations, Tower Records Justin Foster Co-Founder & VP Market Development, Liveclicker Founder & President, Video Commerce Consortium