• Like
  • Save
Liveclicker Webinar with Kevin Ertell and Justin Foster
Upcoming SlideShare
Loading in...5
×
 

Liveclicker Webinar with Kevin Ertell and Justin Foster

on

  • 3,058 views

On March 3, 2009, Liveclicker kicked off its webinar series, "Video Commerce in a Down Economy." The webinar was designed to illustrate case studies, examples, and strategies for lowering the cost of ...

On March 3, 2009, Liveclicker kicked off its webinar series, "Video Commerce in a Down Economy." The webinar was designed to illustrate case studies, examples, and strategies for lowering the cost of e-commerce video production while increasing the revenue potential of online video. Attendees were asked to participate in polls, and I think there were some great takeaways overall. More information on the poll results will be shared on www.video-commerce.org.

Statistics

Views

Total Views
3,058
Views on SlideShare
3,047
Embed Views
11

Actions

Likes
1
Downloads
33
Comments
0

3 Embeds 11

http://www.jackthorogood.com 6
http://www.slideshare.net 4
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Liveclicker Webinar with Kevin Ertell and Justin Foster Liveclicker Webinar with Kevin Ertell and Justin Foster Presentation Transcript

  • Kevin Ertell Former SVP E-Business, Borders Books & Music Former SVP, Online Operations, Tower Records Justin Foster Co-Founder & VP Market Development, Liveclicker Founder & President, Video Commerce Consortium
      • Video Commerce Consortium
        • Largest consortium of interactive professionals dedicated to advancing the art and science of video commerce @ www.video-commerce.org
        • Free Membership – 300+ eRetail Members!
      • Liveclicker Video Commerce Webinar Series, Part II
        • Channel Intelligence: Using syndication and leverage to overcome organizational barriers to cross-channel video commerce: April 14, 2009
      • First Annual Video Commerce Summit
        • Interactive Format w/eRetail Case Studies
        • Contact [email_address] to see if you qualify for an exclusive, private invitation. April 30, 2009 in Seattle WA.
        • Cost is Free!
      • Video Commerce Workshop @ Shop.org
        • “ Video Commerce from the Trenches” May 6, 2009, Scottsdale AZ
        • Alison Jeske, Director Product Management @ drugstore.com
        • Pinny Gniwisch, Founder & EVP Marketing @ Ice.com
    • Justin Foster
      • Co-Founder & VP Market Development at Liveclicker
      • Founder & President of the nonprofit Video Commerce Consortium
      • Currently working on the following initiatives:
        • Actively studying the impact of video on e-commerce performance
        • Building Liveclicker and the VCC into world-class resources for professionals seeking to advance in video commerce
        • Communicating the value of video commerce through case studies, whitepapers, webinars, industry reports, events, blogging, and general industry thought leadership
    • Kevin Ertell
      • 20+ year veteran of specialty retail
      • 12 years in e-commerce
      • Former SVP Online Operations for Tower Records
      • Former SVP E-Business for Borders
      • Keynote & Featured Speaker, Shop.org, eTail, Internet Retailer, etc.
  •  
  •  
  •  
    • What is Video Commerce?
    • Numbers & Validation
    • E-Commerce Video Cases, Examples
      • Video via Software as a Service
      • Distributed Shopping Applied to Video
    • Re-examining the ROI of E-Commerce Video
      • Content Sources
      • Distribution Outlets
      • Strategies to Lower Costs & Increase Revenues
    • Whitepapers, best practices, etc
    • Q&A
  • Video Commerce is the practice of using video content to market, sell and support commercial products or services on the Internet.
  •  
  •  
  •  
    • Q: In your opinion, what are the biggest roadblocks facing video commerce within your organization?
    Source: Video Commerce Consortium Survey. January 21, 2009
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
    • http://video-commerce.org/2009/more-retail-video-examples/
    • http://video-commerce.org/2009/which-online-retailers-are-using-video/
  • Salaries & Contractors Video Cameras Lighting & Audio Opportunity Cost Management Time Screw-Ups Set & Location Costs Actors, Talent Scriptwriting IT Resources Post-Production / Editing Licenses
  •  
  •  
  •  
  •  
  •  
    • Self-Produced
    • Supplier-Sourced
    • Discovered Online
    • Customer-Sourced
    CONTENT REVENUE
    • Artificial Video
    • Crowd-Sourced
    • Product Pages
    • Video Destination
    • Search Engines
    • Social Services
    • Established Channels
    • Video Services
    VIDEO COMMERCE PLATFORM
    • Self-Produced
      • Don’t overcomplicate it!
      • Focus on process
      • Focus on top revenue products from profitability standpoint
    • Supplier-Sourced
      • Use leverage when possible
      • Lean on suppliers to customize and edit content
      • Minimize the burden on suppliers to distribute content
    • Customer-Sourced
      • Test incentives, discounts, offers
      • Not all compensation is monetary; use vanity and the prospect of celebrity to your advantage when possible
    • Discovered Online
      • Focus on highest revenue from profitability standpoint first
      • Use minimal resources to filter content
    • Crowd-Sourced
      • Leverage the VCC and other peer-to-peer networks
      • Review terms and conditions carefully
    • Artificial Video
      • Start with a small pilot
      • Assess branding implications
  •  
    • Whitepapers & Case Studies
      • “ Building An Effective Video Commerce Strategy”
        • http://www.video-commerce.org/Building_an_Effective_Video_Commerce_Strategy_2.pdf
      • “ Video Commerce: A New Paradigm for Marketing, Selling, and Servicing Commercial Products on the Internet”
        • http://www.video-commerce.org/Video_Commerce_and_ECommerce_Video_Disruptive_Innovations_in_E-Commerce.pdf
      • “ ShopNBC.com – Video Commerce: Leveraging Web Video to Merchandise and Sell Products Online”
        • http://blip.tv/file/1823825
      • “ Panel Discussion with BillardEx, OnlineShoes.com, and eBags.com : Successful Revenue-Driving Visualization Technologies in the Online Space”
        • http://www.videoretailer.org
    • Best Practices Videos
      • Lower the Cost of Producing Video for E-Commerce
        • http://video-commerce.org/2009/strategies-to-lower-the-cost-of-producing-video-for-e-commerce-new-ideas-tips-tricks-for-sourcing-video-commerce-content/
      • Building a Video Content Strategy
        • http://videoretailer.org/content/video-commerce-chronicles-episode-3-the-importance-of-a-good-content-strategy/
      • The Intersection of Online Video and Email Marketing
        • http://video-commerce.org/2009/the-intersection-of-online-video-and-email-marketing/
  • Kevin Ertell Former SVP E-Business, Borders Books & Music Former SVP, Online Operations, Tower Records Justin Foster Co-Founder & VP Market Development, Liveclicker Founder & President, Video Commerce Consortium