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Creating E-Commerce Videos That Sell

by on Oct 27, 2009

  • 9,122 views

The Video Commerce Consortium has just released a new whitepaper, "Creating E-Commerce Videos That Sell." Included in the whitepaper:...

The Video Commerce Consortium has just released a new whitepaper, "Creating E-Commerce Videos That Sell." Included in the whitepaper:

- Conceptual Framework for Creating Videos that Sell
- Understanding Motivation, Simplicity, and Triggers
- Producing E-Commerce Videos that Get Results
- Conceptual Storyboarding Approaches
- Benefits and Drawbacks of Various Video Production Methods in E-Commerce
- Product Video ROI Calculator
- Selecting the Right Video Production Equipment
- Filming and Post-Production for E-Commerce Video
- Common Video Production Questions Asked and Answered
- Placing Videos on Product Detail Pages for Maximum Results
- Product Detail Page Implementation Results
- Results (10 examples - some are recycled from earlier papers)

Happy Selling!

Justin Foster
Founder, Video Commerce Consortium

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  • melinamartinez melinamartinez It's too bad the downloading isn't working. I gave my email address to this site for that reason alone. I do think the presentation is great! 4 years ago
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  • jthillet Julio Thillet at Julio Thillet having trouble downloading but able to read on site. The concepts are great and sooo overlooked by organizations. You see organizations seem to want their videos to be window dressings and are not promoting them as vigorously as they should be. I constantly tell them that you have to PROMOTE your videos and use them, or else why pay us (in the video community ) to even make them?
    here~ I am www.wholowmedia.com my specialty is videos for Fashion Houses and Boutiques.
    4 years ago
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  • guest73236f7 Ryan Hart Excellent job on the paper, I think the trigger is the hardest aspect to analyze. Check out this link about inverting your perspective http://endemicmarketing.com/?p=655 Do you think the 56 second BundleBuy video I made is sufficient or should I outsource it to a pro? http://vimeo.com/6874405 or http://www.youtube.com/bundlebuy Ryan Hart Bundlebuy.com 4 years ago
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Creating E-Commerce Videos That Sell Creating E-Commerce Videos That Sell Document Transcript