1. How To Your Gifts Can Be Branded
There are several technologies for printing customer's logo on gifts. Choosing the most
appropriate for each case depends on factors such as shape, material, number of parts,
price, quantity, color, time, etc..
The first step to personalize your gifts is to have the logo in the correct format. We saw that
the ideal would be in vector format, they are kept with fidelity forms and colors. From the
logo, company giveaways draw up a layout, you should check thoroughly before approving
.At the end, we saw an overview of the different technologies used to bring you the
personalized gifts.
Correct format of the Logo
Vector - This is the ideal format because it ensures greater accuracy of the
logo. Before sending, it is advisable to convert any drawing curves, including letters, in order
to avoid problems of compatibility of sources. Save an old version helps to avoid problems
with the versions of programs. Format: CDR, AI, EPS, PDF, etc.. Recommended format:
EPS
Bitmap - If does not provide the logo in vector, it can be sent in bitmap
(bitmap). The minimum resolution should be 600 dpi for drawings (lines) and 300 dpi for
grayscale. If the drawing is at a resolution of 72 dpi, it is necessary that at least in large size
(less than 1000 pixels). Formats: TIFF, JPEG, PNG, GIF, etc..
Manual brand or visual identity - Many companies have a manual of
visual identity mark or if your company has a send it to your supplier so that it works with the
specifications. Format: PDF high quality, uncompressed.

2. * As for colors, you usually work with a standardized system such as Pantone, CMYK, etc.
The most common programs to create the logos are:
• Corel Draw
• Photoshop
• Quark Xpress
• InDesign
Approval For The Layout.
The layout is a digital proof of the part with the application of the logo. He is like a contract
with your supplier, from your analysis you can ask all the necessary adjustments. However,
once approved, the gifts will be made according to this specification.
The information commonly included in the layout or digital evidence are:
• Supplier’s reference number
• PMS colors to be printed
• Marking Position
• Printing to the exact size
• Any important instructions or changes to be made.
Employed Technologies in the printing of gifts.
Pad Printing:
Indirect printing process which
It’s specialty is
consists in transferring ink from the
printing on small parts
cliché (matrix with recessed soon) for
that require great
toast by a part called silicone cap. It is
detail. Often used in
a versatile system capable of printing
pens, clocks, flash
on irregular surfaces, concave,
drives, office items,
convex, flat, etc. with good production
etc..
equipment and automated production
economical for medium to high
volume parts

3. Screen printing: Generally used on flat
surfaces such as
Printing method in which the logo is
shirts, hats, purses,
transferred directly to the giveaways
bags, etc.. There are
through a cloth stretched on a frame
special machines that
by means of a rubber scrubber. It
allow printing on
allows a heavy layer of paint in most
cylindrical surfaces
materials and is excellent for low
such as squeezes,
drawing work pieces and drawings
bottles, mugs, etc.
with greater than 8 cm.
More appropriate for
Transfer: some textile and
ceramic items. The
The design is printed on special advantage of this
components that are sensitive to heat system is that it allows
and pressure, so that when subjected you to print images
to high temperatures in the press, the and photos in color,
design is transferred to the work even very fine details.
piece. Suitable for short
runs.

4. Embroidery:
This system is used
The logo or design is embroidered
for all types of textiles,
directly onto parts using a robotic
shirts, hats, bags,
device. The price will depend on the
towels, etc.
number of points needed to embroider
the logo.
Laser engraving:
Method that applies especially to
metal objects where the logo is
Widely used in pens,
"burned" directly, leaving a slight inset
packaging and other
in graphite (depending on the material
metal items.
of the toast). The laser is controlled by
a computer that sends the information
of the movements (paths) for a robotic
equipment.

5. Recording Impact:
Alternative system and more
economical than the laser to metal Special Employee
parts. A robotic equipment "brand" eluent in metal articles
items at great speed by a diamond tip.
Thus, designing logos and images
allows complex gradient in gifts.
Hot Stamping:
Versatile system that allows you to
Suitable for small
print metallic colors or color labels
plastic parts such as
directly onto parts. Also used to
transfer, cards and
record logos in low relief on gifts of
paper tape. Also in
leather. Through a cliché heated with
leather goods to make
the logo embossed tape or label is
bas-reliefs.
transferred to the piece. In the case of
leather, the cliché is applied under
pressure directly on the piece.

6. In Mold Label:
System used exclusively in injected
plastic products. A thermo sensitive
label (label) is placed in the mold
either manually or by robot. Then the Suitable for large
mold is closed and injection of plastic orders plastic
made by melting the label material at products injected or
about 200 degrees. The quality is blown
excellent and has total freedom in the
use of colors, including metallic. The
only drawback is that only justified for
large print runs, at least in the current
technological stage.
Can print virtually any
Direct Digital Printing: material and shape (5
cm height). There is a
Direct digital printing process on the minimum quantity to
part carried by a robotic equipment. be printed (economic
This system represents the most batch). There is no
advanced in the printing industry limit or color gradient.
giveaways. There are no color
registration problems.
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