See http://www.linkedtv.eu/vision/from-smarttv-to-linkedtv-a-vision-of-television-in-the-next-five-years/ for more details.

1. FROM SMART TV
TO LINKED TV
Public consultation FP7 ICT Work Programme 2013
Networked Media sector Objective 1.5
JOACHIM KÖHLER (Fraunhofer IAIS)
LYNDON NIXON (STI Research)
Brussels – 27 January 2012

2. From less than Smart TV...
 2011 was the year of the Internet connected TV:
 Consumers not buying TVs for the connectivity
 Emergence of a TV application ecosystem:
 Apps offer OTT content, don‘t integrate deeply with
 the TV programming

LG SmartTV, pic courtesy Samsung Smart TV ( )
http://www.wired.com/gadgetlab/
2011/01/lg-smart-tv/

3. ..via second screens..
 Preferred manner to
access Web content
alongside TV
IntoNow or Shazam
identify what you are
watching and provide
associated content
http://randymatheson.com/social- Second screen apps show you related
tv-platform-miso-launches- content without disturbing the TV view
enhanced-experience-for-dexter-
premiere/ http://www.designbynotion.com/metamirror-next-generation-tv/

4. ... to LinkedTV
TV and Web access
are unified on the TV
device but not the
experience
A shade under three-quarters of TV viewers with
broadband are surfing the web while they watch, Interweaving TV and Web
with 38 per cent of them discussing what they're
watching on social media. The proportion content into a single
discussing TV shows rises to 53 per cent if only
the 16 to 23-year-old demographic is included.
experience a focus of the
LinkedTV project
-- Ovum survey, published in TheRegister, 6
October 2011 (http://www.linkedtv.eu)

5. (1) TV needs a service approach
Web APIs changed the
Data Content face of Web applications
with new possibilities to
access and mashup data
Services encapsulate reusable from different sources
functionality over TV and
Web data and content
TV APIs could enable a new breed
of TV application
Applications combine a UI with e.g. Interweaving of TV and Web
a service based workflow content based on interlinked
TV and Web metadata

6. (2) TV needs to be an integrated
experience
Consistent content across
devices, coming seamlessly
from different sources,
telling a shared story
Content mashups on shared
screen, complementary
content on different
screens
Non-linear content
controlled by intuitive
interaction (voice, gesture)

7. Challenges and opportunities
Future TV challenges existing
business models and disrupts Future TV challenges >80 years of
citizens‘ experience of TV. „Passive“
the traditional media value watching represents the „known“ TV.
chain. More TVs than PCs in EU homes. TV
Classical European broadcasters device remains main source of
& media companies need to content for citizens.
adapt quickly to the emerging Particular focus on accessibility: senior
ecosystem. citizens, the ill & disabled.
European innovation in new ways to
EU has an opportunity to experience TV needs to be
innovate in TV services and complemented by bringing these
apps, seed new companies consumers the social benefits