From SmartTV to LinkedTV


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From SmartTV to LinkedTV

  1. 1. FROM SMART TV TO LINKED TV Public consultation FP7 ICT Work Programme 2013 Networked Media sector Objective 1.5 JOACHIM KÖHLER (Fraunhofer IAIS) LYNDON NIXON (STI Research)Brussels – 27 January 2012
  2. 2. From less than Smart TV... 2011 was the year of the Internet connected TV:  Consumers not buying TVs for the connectivity Emergence of a TV application ecosystem:  Apps offer OTT content, don‘t integrate deeply with  the TV programmingLG SmartTV, pic courtesy Samsung Smart TV ( )
  3. 3. ..via second screens..  Preferred manner to access Web content alongside TV IntoNow or Shazam identify what you are watching and provide associated content Second screen apps show you relatedtv-platform-miso-launches- content without disturbing the TV viewenhanced-experience-for-dexter-premiere/
  4. 4. ... to LinkedTV TV and Web access are unified on the TV device but not the experienceA shade under three-quarters of TV viewers withbroadband are surfing the web while they watch, Interweaving TV and Webwith 38 per cent of them discussing what theyrewatching on social media. The proportion content into a singlediscussing TV shows rises to 53 per cent if onlythe 16 to 23-year-old demographic is included. experience a focus of the LinkedTV project-- Ovum survey, published in TheRegister, 6October 2011 (
  5. 5. (1) TV needs a service approach Web APIs changed the Data Content face of Web applications with new possibilities to access and mashup data Services encapsulate reusable from different sources functionality over TV and Web data and content TV APIs could enable a new breed of TV application Applications combine a UI with e.g. Interweaving of TV and Web a service based workflow content based on interlinked TV and Web metadata
  6. 6. (2) TV needs to be an integratedexperience Consistent content across devices, coming seamlessly from different sources, telling a shared story Content mashups on shared screen, complementary content on different screens Non-linear content controlled by intuitive interaction (voice, gesture)
  7. 7. Challenges and opportunities Future TV challenges existing business models and disrupts Future TV challenges >80 years of citizens‘ experience of TV. „Passive“ the traditional media value watching represents the „known“ TV. chain. More TVs than PCs in EU homes. TV Classical European broadcasters device remains main source of & media companies need to content for citizens. adapt quickly to the emerging Particular focus on accessibility: senior ecosystem. citizens, the ill & disabled. European innovation in new ways to EU has an opportunity to experience TV needs to be innovate in TV services and complemented by bringing these apps, seed new companies consumers the social benefits