Just as a great consumer brand can help you achieve success in sales, a great employer brand can help your company actively attract the industries best to your workplace. Leaders from IDA, Shell and Talisman Energy share their experience and how brand is changing the game for them.
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3. The building blocks of your Talent Brand
EVP
Employer Brand
Talent Brand
Defined attributes
that attract and
engage talent
The unique & differentiating
promise a business makes to
its employees and potential
candidates
What talent thinks, feels and
shares about your company
4. Transform the way you engage Talent
Proactive
Sourcing & Branding
Efficient & Effective
Quality = Passive
Strategic
4
Reactive
Transactional
Recruitment
High Cost
Quantity = Active
Emerging
Foundational
Traditional
People Talent
8. About IDA
About IDA
> Formed through merger of National Computer Board (NCB) and
Telecommunications Authority of Singapore (TAS) some 10+ years
ago
> Single agency of 1800+ professionals responsible for
• planning, policy formulation, regulation and industry
development of IT and telecoms sectors
• Govt ICT infrastructure and services for Ministries and many
statutory boards.
> Statutory board under Ministry of Communications and
Information (MCI)
+ =
11. Not known outside
12
The Challenge …
A lot of good stuff inside
Known more for
regulating TELCOs
Quality CVs
Not forthcoming
12. Not all were convinced on additional platform,
2,000
2,250
HR pushed ahead…
LinkedIn Followers Trend
2,614
2,919
3,206
3,543
4,937
6,000
5,000
4,000
3,000
2,000
1,000
0
May Jun Jul Aug Sep Oct 19-Oct
17. A Global following and higher quality candidates
from direct sourcing
US: 5,100
(San Fran Bay Area: 300)
UK: 1,700
India: 7,000
Pakistan: 1,100
S’pore: 7,600
Indonesia: 500
Malaysia: 200
Australia:700
Canada: 1,000
Italy: 1,700
Spain:1,500
China: 200
Brazil: 2,600
Marketing/Line wants to partner HR!
37. › Ensure your employer brand strategy is business driven
› Conduct research to understand your true EVP and
how to best communicate it
› Know your audience, tailor your messages and adapt
your channels
› Measure results and continue to evolve
Ericsson Internal | 2014-04-29 | Page 39