The LinkedIn "WHY" for Search and Staffing Professionals
 

The LinkedIn "WHY" for Search and Staffing Professionals

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Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates. ...

Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
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Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

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The LinkedIn "WHY" for Search and Staffing Professionals The LinkedIn "WHY" for Search and Staffing Professionals Presentation Transcript

  • Simon Sinek
  • The Golden Circle What How Why
  • The Golden Circle What How Why
  • What
  • What How
  • Why
  • Why For Who?
  • Your Leadership
  • Your Recruiters Your Leadership
  • Your Customers Your Recruiters Your Leadership
  • Your Candidates Your Customers Your Recruiters Your Leadership
  • Your Leadership Why should I spend money on this?
  • Your Recruiters Your Leadership Why should I change what I’m doing today? Why should I spend money on this?
  • Your Customers Why should I hire you vs. another firm? Your Recruiters Your Leadership Why should I change what I’m doing today? Why should I spend money on this?
  • Your Candidates Your Customers Why should I respond to you vs. the others? Why should I hire you vs. another firm? Your Recruiters Your Leadership Why should I change what I’m doing today? Why should I spend money on this?
  • Candidates Customers Customer Retention / Growth Recruiter Empowerment Reporting & Data Ownership Profitability Recruiters Leadership
  • Candidates Customers Efficiency Effectiveness Placements Income Recruiters Customer Retention / Growth Recruiter Empowerment Reporting & Data Ownership Profitability Leadership
  • Candidates Customers Speed Quality Brand Stewardship Confidence Efficiency Effectiveness Placements Income Recruiters Customer Retention / Growth Recruiter Empowerment Reporting & Data Ownership Profitability Leadership
  • Candidates Customers Clear Compelling Best in Class Speed Quality Brand Stewardship Trust Confidence Efficiency Effectiveness Placements Income Recruiters Customer Retention / Growth Recruiter Empowerment Reporting & Data Ownership Profitability Leadership
  • Clear Compelling Best in Class Trust Let’s start with the candidates
  • Who would you trust to help with your next career move?
  • What does best in class look like? A compelling, audience-centric profile
  • Photo Value Prop Rich Media Summary Reco’s
  • What does best in class look like? Network engagement A compelling, audience-centric profile
  • ! !
  • Who is staying on your radar? Who appears passionate, engaged and informed? Ac#vity  
  • What does best in class look like? Broader engagement Net work engagement A compelling, audience-centric profile
  • Hundreds of thousands of active groups Geography Industry Function Seniority Education Expertise Languages Interests More!
  • What does best in class look like? Thought leadership Broader engagement Network engagement A compelling, audience-centric profile
  • A meme spreads or dies in a competitive landscape depending on its relevance ~ Depending on its “stickiness” ~ The same is true for any piece of content
  • What content will people REMEMBER? What will make them REMEMBER YOU? What will people want to SHARE?
  • A lot of great content already exists
  • Content Marketing for Recruiting in 20 Minutes a Day Conduct a mini-interview Blog post based on yesterday’s interview Engage those who responded to the blog Share some curated Content. Add your 2¢ Monday Tuesday Wednesday Thursday Friday Share some curated content. Add your 2¢ Ask & answer questions in relevant LinkedIn groups Share some curated Content. Add your 2¢ Ask & answer questions in relevant LinkedIn groups Share some curated Content. Add your 2¢ Share some curated content. Add your 2¢
  • What does best in class look like? ! Thought leadership Broader engagement Network engagement A compelling, audience-centric profile
  • What Makes YOU Stand Out?
  • What Makes YOU Stand Out? Normal Gourmet
  • What Makes YOU Stand Out?
  • What Makes YOU Stand Out?
  • What Makes YOU Stand Out?
  • Let’s talk about your customers There are a lot of fish in the sea… Why you? ©2013 LinkedIn Corporation. All Rights Reserved. Speed Quality Brand Stewardship Confidence TALENT SOLUTIONS
  • How do you cement your relationships with your customers? And get lots of new customers too? Speed Quality Brand Stewardship Confidence It’s more competitive than ever before… What sets you apart from your competition? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • Everything you’re doing to elevate yourself in the candidate’s eyes… Also elevates you, and your firm, in your customer’s eyes ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • Your customers and your prospective customers see what you do… and they know what it means ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • You’re on top of technology You’re on top of your industry You’re positioned for success ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • Today and Tomorrow ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • Who do they trust with their success? Who do they trust with their brand? Who would you trust if you were in their shoes? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • Um… sorry… Why again do you think I have time for all this?? Efficiency Effectiveness Placements Income Do you have ANY IDEA what I’m dealing with over here??
  • Some Assumptions… You’re already using LinkedIn to recruit You’ve got a big network You likely have some sort of Premium account ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • How will a firm-wide solution make me More Efficient More Effective More Money! I’m already pretty damn good you know
  • 1 Saved searches & alerts Titles, skills, schools, companies, languages and more Build the search once and keep reaping the rewards
  • 1 Saved searches & alerts 2 One-to-many InMail
  • 2 One-to-many InMail Personalized delivery ~ Multiple templates Write the InMail once and keep reaping the rewards
  • 1 Saved searches & alerts 2 One-to-many InMail 3 Cross-team tagging, notes & history
  • 3 Cross-team tagging, notes & history One source of truth. Always know where you & your colleagues are with every candidate
  • 1 Saved searches & alerts 2 One-to-many InMail 3 Cross-team tagging, notes & history 4 Job slot flexibility
  • 4 Job slot flexibility Post, edit, repost, remove… As often as you want
  • 1 Saved searches & alerts 2 One-to-many InMail 3 Cross-team tagging, notes & history 4 Job slot flexibility 5 Career pages to amplify your brand
  • 5 Career pages to amplify your brand Shine a light on everything you do
  • Recruiters tell us…
  • Your Leadership Customer Retention Recruiter Empowerment Reporting & Data Ownership Profitability
  • Clear Compelling Best in Class Speed Quality Brand Stewardship Trust Confidence Efficiency Effectiveness Placements Income
  • Clear Compelling Best in Class Speed Quality Brand Stewardship Trust Confidence Efficiency Effectiveness Placements Income Customer Retention/Growth ✔   Recruiter Empowerment ✔   Reporting & Data Ownership Profitability
  • Clear Compelling Best in Class Speed Quality Brand Stewardship Trust Confidence Efficiency Effectiveness Placements Income Customer Retention Recruiter Empowerment Reporting & Data Ownership Profitability
  • Visibility Ownership Resource allocation Cross pollination Picking up where others left off
  • What How Why