2. Current
Large seller of bras, underwear, lingerie,
pajamas
Has other lines of beauty products,
clothing, swimwear, and shoes.
Created Victoria’s Secret Pink: a line for
teenage girls. Comfy and cute.
3. Goals & Challenges
Goals Challenges
• Create higher profit • Getting more
• Increase repeat customers
buyers • New and innovated
products
4. INNOVATIVE IDEA
VICTORIA’S SECRET PLUS
A sexy line of intimates and pajamas
for plus size women
5. Get the Message Out?
With so many followers..
• Use all Twitter Accounts
• Regular posts on Facebook Pages
• Put previews in catalogue
• Use Google AdWords
• Buzz
10. Timeline
• December 2011– February 2012: Design and
create new products
• March 2012: Post about upcoming line on
Facebook and Twitter continuously
• April 2012: Have images and products
“coming soon” in catalogue
• July 2012: Create final buzz during Semi-
Annual Sale
• August 2012: Launch Victoria’s Secret Plus