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Meet Sandra

 Create an engaging and descriptive 'baby bio' for search

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

The Overview

 Write from the mindset of the person
reading it
 Current – should be current
 Past should be relevant to your current
objectives
 Don't use the default 'My Website'
 Add a CURRENT photo as an aide
memoir


The Summary

?
 Make sure you include one!
 Talk about your CURRENT role
 Explain what makes YOU stand out
 Tell people about your successes
 Include your specialities, the keywords
that matter


Your Experience

 Your job title
 Who you worked for
 The length of time you worked for them
 Your objectives, projects you worked on,
your achievements in this role.


Your Education

 Matters – believe it or not, particularly in the
professions
 Include only what's relevant
 Add in training courses if your education
finished early
 Add in additional notes, highlight those that
are relevant to your current business


Additional Information

 This is what makes you REAL
 Include all your websites – if you have
more than one
 Add in your interests – as long as they are
suitable for the audience
 Talk about the groups you belong too,
especially if they link to your business.


Final Suggestions

 Make sure you add connections – this
spreads your network
 Ask for recommendations
 Include your contact details and contact
settings
 Check the settings to make sure you
aren't 'turned off'
 Join groups – it helps to make you visible


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