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Google chrome, april 12
- 1. An Analysis Of Google Advertising LILYGREENWOOD
- 2. An Analysis Of Google Advertising LILYGREENWOOD
- 3. Agenda History of Google State of the Market (Google Chrome) ‘The web is what you make of it’ Campaign Timeline Google Chrome ‘Dear Sophie’ Why It Worked Digital Advertising SWOT Analysis What Comes Next? Any Questions? LILYGREENWOOD
- 4. History of Google 15th September 1997: Google Was Born 1997 Domain address registered as www.google.com. The term reflects their mission to organise a seemingly infinite amount of 11th July 2000: Largest search engine information on the web. 2000 Google is credited as the world’s largest search engine. The search index included more than 1 billion 2004 items. 1st April 2004: Gmail Launched Gmail was launched on the April fools day of 2004. 2006 Invitation only at the time. 9th October 2006: Acquired Youtube Google bought YouTube for $1.65 billion in a stock-for-stock transaction. 1st September 2008: Google Chrome Launched 2008 The launch of Chrome was a day earlier than planned due to the mistaken release of a comic book detailing the new function. LILYGREENWOOD
- 6. State of the Market Source: http://gs.statcounter.com/?PHPSESSID=890g4j3iu7911e6lg6lg0du1g0 LILYGREENWOOD
- 7. State of the Market Top 5 Browsers from March 2011 - March 2012 Source: http://gs.statcounter.com/?PHPSESSID=890g4j3iu7911e6lg6lg0du1g0 LILYGREENWOOD
- 8. State of the Market Top 5 Browsers from March 2011 - March 2012 6% • • IE Firefox 24% 41% • • Chrome Safari • • Opera Other 27% Source: http://gs.statcounter.com/?PHPSESSID=890g4j3iu7911e6lg6lg0du1g0 LILYGREENWOOD
- 10. Google Chrome “the web is what you make of it” LILYGREENWOOD
- 11. Campaign Timeline Movember: 27th October 2011 Oct. The objective was to increase the awareness of how Google could be used to promote a cause through: the use of Google Maps, YouTube Frank Restaurant: 12th September 2011 videos and sharing through Gmail. The aim of this advert is to show how products such as Google docs, places and Google+ can help support small Sep. businesses. Reviews on Google Maps are also critical in creating word of mouth for businesses. Lady Gaga: 20th May 2011 This video shows the powerful effects of YouTube on the music industry by encouraging fans across the world to share their own It Gets Better: 2nd May 2011 interpretations of music. ‘It Gets Better’ was one of the first to May be released in the campaign, showing empowering stories about how life can always improve. Used YouTube to show how people can share their own experiences. Dear Sophie: 2nd May 2011 ‘Dear Sophie’ shows how easy it is to upload and share files in Gmail through YouTube and Picasa. It also showed how Google Maps can be used to view street view, enabling users to see the world online. LILYGREENWOOD
- 14. LILYGREENWOOD
- 16. Why It Worked Engaging the viewer through storytelling such as the ‘Dear Sophie’ advert LILYGREENWOOD
- 17. Why It Worked Engaging the viewer through storytelling such as the ‘Dear Sophie’ advert Showcases the consumer range of Google products LILYGREENWOOD
- 18. Why It Worked Engaging the viewer through storytelling such as the ‘Dear Sophie’ advert Showcases the consumer range of Google products Breaks down the corporate barrier, showing a personal side to Google LILYGREENWOOD
- 19. Why It Worked Engaging the viewer through storytelling such as the ‘Dear Sophie’ advert Showcases the consumer range of Google products Breaks down the corporate barrier, showing a personal side to Google Cross-channel advertising, traditional and digital combined LILYGREENWOOD
- 20. LILYGREENWOOD
- 26. SWOT Analysis Strengths Weaknesses • Wide range of consumer products and services • Google Chrome is the gateway • ‘Dear Sophie’ technicality in the terms and conditions of Gmail • Breakdown of corporate barrier • Cross-channel advertising Opportunities Threats • Microsoft - Windows computers come preinstalled • Social networking to promote the with Internet Explorer adverts - Used in most offices and workplaces • Creating a company that can offer • Apple everything by integrating products - Products are increasing in popularity, more people are using Apple products and apps LILYGREENWOOD
- 27. LILYGREENWOOD
- 29. What Comes Next? Google offers the endless possibilities of the social web in capturing and sharing memories LILYGREENWOOD
- 30. What Comes Next? Google offers the endless possibilities of the social web in capturing and sharing memories Will competition such as Apple and Microsoft create superior rival products? LILYGREENWOOD
- 31. What Comes Next? Google offers the endless possibilities of the social web in capturing and sharing memories Will competition such as Apple and Microsoft create superior rival products? New products being introduced by Google reinforce that ‘the web is what you make of it’ LILYGREENWOOD
- 32. What Comes Next? Google offers the endless possibilities of the social web in capturing and sharing memories Will competition such as Apple and Microsoft create superior rival products? New products being introduced by Google reinforce that ‘the web is what you make of it’ I would like to see Google products software being integrated into University systems LILYGREENWOOD
Editor's Notes
- Good Morning, I’m Lily Greenwood and in my presentation today I would like to tell you about my chosen company Google. \nI have selected to look at Google because i regularly engage with the products on a daily basis and truly believe that Google products help me organise both my work and private life. I think they are an innovative company because of their ability to continually create new services, but not only that but learn from their mistakes and continually improve the consumer experience. \nI have looked at a selection of Google products and services and how they promote them.\nLike you can see from the image on the screen I’m looking at Youtube (a video sharing website), Google Documents (a free web based office suite), Gmail (a free email service by Google), Picasa (a piece of software that is also available online for imagine viewing and sharing), Google Maps (web-mapping technology based online) and Google Calendar (a free time management web application). \nTo analyse the products I have looked at the campaign called ‘the web is what you make of it’. This was a series of 11 adverts that began in May 2011 and ran till November 2011. The adverts were shown on both TV and also uploaded to a YouTube channel. \n\n
- In todays presentation Im going to have brief look at the history of Google, shortly followed by an analysis of market for Google Chrome. \nI will then tell you about the 'web is what you make of it' campaign, and show you the 'Dear Sophie' advert\nFollowing this I'll look at why the campaign worked and also a SWOT analysis.\nI will also show you how social sites helped in the success of the campaign.\nFinally is my opinion on what is to come next for Google.\n\n
- Google was born in 1997, the domain address of www.google.com was registered.\nBy 2000 Google had become the largest search engine with more than 1 billion items available to search\nFour years later Gmail was launched by invite only, it is now one of the most successful free email clients available\nGoogle bought YouTube for $1.65 billion dollars\nIn 2008 chrome was launched as well as Google Earth and a range of other products.\nNow in 2012 Google is a strong market leader in terms of its web browser and other products. \n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
- Google Chrome is a root to market for Google. The browser is a root to market to sell other services within the brand.\nThe strategic aim of Google is to create brand that owns the entire customer experience.\nThey want to create a platform that incorporates all the services and brands. \nHere is a view of the top 5 browsers from March 2011-2012 worldwide. (Statcounter)\n\nAlthough Google itself is a very successful search engine with a range of products associated to it, Google Chrome has not yet taken over the market share from competition such as Internet Explorer and Firefox. \n\nThe most common reason for this is because Internet Explorer has been around for 17 years. It is used in most offices and windows computers. Firefox on the other hand has maintained its market share due to being a free open source platform, firefox was the first browser to really allow the novice users to personalise their web browsing experience. \n\nChrome currently has nearly a quarter of the market share proving its popularity with internet users. Many people use the platform on home computers as a general web browser for personal use. The browser allows for personalisation and increased efficiency when surfing the web. \n\nFirefox released in 2004, Chrome in 2008 yet Chrome has a very similar market share to its competitor.\n\nHowever on Sunday 18th March 2012 for one day Google beats Internet Explorer to become world's top browser for first time ever, huge milestone for the company. Result of a marketing strategy that redefined Google through a $70 million add campaign.\nhttp://www.dailymail.co.uk/sciencetech/article-2118619/Google-Chrome-beats-Internet-Explorer-worlds-browser--just-day.html\n\n\n\n\n\n
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- Google worked with Bartle Bogle Hegarty a British advertising agency in 2011 to create the portfolio of adverts, 11 in total, just a quick sample...\n\nMovember ad: The power of the internet in promoting a cause. Fight agains mens heath issues such as prostate cancer. The internet enabled users to share videos of their beard timeline and see what others are doing and why. Objective = Google Maps share locations, youtube videos and sharing on Gmail. \n\nFranks Restaurant: Small businesses can benefit from a range of Google products, the advert shows how online based services such as google documents can help in the management of businesses. Google are trying to show how businesses should embrace the opportunities available on Google to support their business. \n\nLady Gaga, shows how youtube helped launch the pop star into worldwide fame. Videos of Gaga’s ‘little monsters’ propelled her image and created a worldwide phenomenon. Along with Google+ showing how Gaga herself talks to her fans directly and openly.\n\nIt Gets Better: Was one of the first video adverts, it shows how Youtube can be used to share personal experiences. Also that people can share these videos with others. \n\nDear Sophie: The advert objectives will have probably been to engage with the viewer on an emotional basis using the range of Google products. The advert shows how tools such as Youtube and Picasa embedded into Gmail can help in sharing and capturing memories. The advert is emotional because shows a child going through stages of childhood, something most people can relate to. \nI’ve selected Dear Sophie as the advert to show you because it encompasses the potential of Google from a range of different products and really tells a story to the consumer. \n\n\n
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- Google uses the technique of storytelling to engage with the viewer and tell a compelling story that most people will be able to relate to in some way. From the idea of becoming famous to the world coming together to fight a cause. Google will have decided to try and show as many products as possible yet keep the viewer interested, a story is able to do this. \n\nThe advert unlike other videos that Google has released aims to show the range of different google products that are available, such as the Chrome web store, Google Maps, Gmail and Google apps. It’s done very cleverly by Google, they integrate each product into a seamless idea. The products are able to create digital history. \n\nMultinational companies such as Google, Apple and Microsoft have a strong corporate identity and brand image. Google is seen to be a search engine giant, they have grown from strength to strength. It’s easy for consumers to become disengaged with Google brand, seeing it as just another website or tool to assist them in their every day to day life. \nWithin the past five years there have been changes in the way PR works, companies are having to tailor their policies in order to represent a culture and show consumer views. Breaking down the corporate barrier helps in promoting trust and a strong relationship with the consumer. This is important in the case of Google because of the reputation it has of breaking consumer trust and gathering personal data. \n\nThrough the video’s Google has shown to their audience that web tools that we all probably use on a regular basis can be used in new ways. The platforms may be the same but the possibilities of how the web can build a lifestyle, capture memories and share ideas is endless. \n\nThe adverts also remind us how traditional marketing format such as TV advertising can still be as effective. It’s not common for web companies to use TV adverts, so its interesting to see a web based site take this marketing approach. It worked because the blended approach reaches a wider audience. \n\nAlthough it seems that digital is taking over its not always the case. Through using the adverts and realising them in America during prime time spots they were able to reach a much wider audience then before. However the adverts were also released on Youtube, allowing viewers to interact with the videos such as sharing and liking. \n
- Google uses the technique of storytelling to engage with the viewer and tell a compelling story that most people will be able to relate to in some way. From the idea of becoming famous to the world coming together to fight a cause. Google will have decided to try and show as many products as possible yet keep the viewer interested, a story is able to do this. \n\nThe advert unlike other videos that Google has released aims to show the range of different google products that are available, such as the Chrome web store, Google Maps, Gmail and Google apps. It’s done very cleverly by Google, they integrate each product into a seamless idea. The products are able to create digital history. \n\nMultinational companies such as Google, Apple and Microsoft have a strong corporate identity and brand image. Google is seen to be a search engine giant, they have grown from strength to strength. It’s easy for consumers to become disengaged with Google brand, seeing it as just another website or tool to assist them in their every day to day life. \nWithin the past five years there have been changes in the way PR works, companies are having to tailor their policies in order to represent a culture and show consumer views. Breaking down the corporate barrier helps in promoting trust and a strong relationship with the consumer. This is important in the case of Google because of the reputation it has of breaking consumer trust and gathering personal data. \n\nThrough the video’s Google has shown to their audience that web tools that we all probably use on a regular basis can be used in new ways. The platforms may be the same but the possibilities of how the web can build a lifestyle, capture memories and share ideas is endless. \n\nThe adverts also remind us how traditional marketing format such as TV advertising can still be as effective. It’s not common for web companies to use TV adverts, so its interesting to see a web based site take this marketing approach. It worked because the blended approach reaches a wider audience. \n\nAlthough it seems that digital is taking over its not always the case. Through using the adverts and realising them in America during prime time spots they were able to reach a much wider audience then before. However the adverts were also released on Youtube, allowing viewers to interact with the videos such as sharing and liking. \n
- Google uses the technique of storytelling to engage with the viewer and tell a compelling story that most people will be able to relate to in some way. From the idea of becoming famous to the world coming together to fight a cause. Google will have decided to try and show as many products as possible yet keep the viewer interested, a story is able to do this. \n\nThe advert unlike other videos that Google has released aims to show the range of different google products that are available, such as the Chrome web store, Google Maps, Gmail and Google apps. It’s done very cleverly by Google, they integrate each product into a seamless idea. The products are able to create digital history. \n\nMultinational companies such as Google, Apple and Microsoft have a strong corporate identity and brand image. Google is seen to be a search engine giant, they have grown from strength to strength. It’s easy for consumers to become disengaged with Google brand, seeing it as just another website or tool to assist them in their every day to day life. \nWithin the past five years there have been changes in the way PR works, companies are having to tailor their policies in order to represent a culture and show consumer views. Breaking down the corporate barrier helps in promoting trust and a strong relationship with the consumer. This is important in the case of Google because of the reputation it has of breaking consumer trust and gathering personal data. \n\nThrough the video’s Google has shown to their audience that web tools that we all probably use on a regular basis can be used in new ways. The platforms may be the same but the possibilities of how the web can build a lifestyle, capture memories and share ideas is endless. \n\nThe adverts also remind us how traditional marketing format such as TV advertising can still be as effective. It’s not common for web companies to use TV adverts, so its interesting to see a web based site take this marketing approach. It worked because the blended approach reaches a wider audience. \n\nAlthough it seems that digital is taking over its not always the case. Through using the adverts and realising them in America during prime time spots they were able to reach a much wider audience then before. However the adverts were also released on Youtube, allowing viewers to interact with the videos such as sharing and liking. \n
- Google uses the technique of storytelling to engage with the viewer and tell a compelling story that most people will be able to relate to in some way. From the idea of becoming famous to the world coming together to fight a cause. Google will have decided to try and show as many products as possible yet keep the viewer interested, a story is able to do this. \n\nThe advert unlike other videos that Google has released aims to show the range of different google products that are available, such as the Chrome web store, Google Maps, Gmail and Google apps. It’s done very cleverly by Google, they integrate each product into a seamless idea. The products are able to create digital history. \n\nMultinational companies such as Google, Apple and Microsoft have a strong corporate identity and brand image. Google is seen to be a search engine giant, they have grown from strength to strength. It’s easy for consumers to become disengaged with Google brand, seeing it as just another website or tool to assist them in their every day to day life. \nWithin the past five years there have been changes in the way PR works, companies are having to tailor their policies in order to represent a culture and show consumer views. Breaking down the corporate barrier helps in promoting trust and a strong relationship with the consumer. This is important in the case of Google because of the reputation it has of breaking consumer trust and gathering personal data. \n\nThrough the video’s Google has shown to their audience that web tools that we all probably use on a regular basis can be used in new ways. The platforms may be the same but the possibilities of how the web can build a lifestyle, capture memories and share ideas is endless. \n\nThe adverts also remind us how traditional marketing format such as TV advertising can still be as effective. It’s not common for web companies to use TV adverts, so its interesting to see a web based site take this marketing approach. It worked because the blended approach reaches a wider audience. \n\nAlthough it seems that digital is taking over its not always the case. Through using the adverts and realising them in America during prime time spots they were able to reach a much wider audience then before. However the adverts were also released on Youtube, allowing viewers to interact with the videos such as sharing and liking. \n
- Google uses the technique of storytelling to engage with the viewer and tell a compelling story that most people will be able to relate to in some way. From the idea of becoming famous to the world coming together to fight a cause. Google will have decided to try and show as many products as possible yet keep the viewer interested, a story is able to do this. \n\nThe advert unlike other videos that Google has released aims to show the range of different google products that are available, such as the Chrome web store, Google Maps, Gmail and Google apps. It’s done very cleverly by Google, they integrate each product into a seamless idea. The products are able to create digital history. \n\nMultinational companies such as Google, Apple and Microsoft have a strong corporate identity and brand image. Google is seen to be a search engine giant, they have grown from strength to strength. It’s easy for consumers to become disengaged with Google brand, seeing it as just another website or tool to assist them in their every day to day life. \nWithin the past five years there have been changes in the way PR works, companies are having to tailor their policies in order to represent a culture and show consumer views. Breaking down the corporate barrier helps in promoting trust and a strong relationship with the consumer. This is important in the case of Google because of the reputation it has of breaking consumer trust and gathering personal data. \n\nThrough the video’s Google has shown to their audience that web tools that we all probably use on a regular basis can be used in new ways. The platforms may be the same but the possibilities of how the web can build a lifestyle, capture memories and share ideas is endless. \n\nThe adverts also remind us how traditional marketing format such as TV advertising can still be as effective. It’s not common for web companies to use TV adverts, so its interesting to see a web based site take this marketing approach. It worked because the blended approach reaches a wider audience. \n\nAlthough it seems that digital is taking over its not always the case. Through using the adverts and realising them in America during prime time spots they were able to reach a much wider audience then before. However the adverts were also released on Youtube, allowing viewers to interact with the videos such as sharing and liking. \n
- May 2011\n#thewebiswhatyoumakeofit trended on Twitter, appeared as one of the most tweeted trends by @GoogleChorme\nMost tweets from @GoogleChrome that month\n2nd = Release of the first video ’It Gets Better’, got over 2 million youtube views\n20th = Gaga Video, received most views at nearly 6 million, posted on Facebook Page, received 3,139 likes\n\n\n
- May 2011\n#thewebiswhatyoumakeofit trended on Twitter, appeared as one of the most tweeted trends by @GoogleChorme\nMost tweets from @GoogleChrome that month\n2nd = Release of the first video ’It Gets Better’, got over 2 million youtube views\n20th = Gaga Video, received most views at nearly 6 million, posted on Facebook Page, received 3,139 likes\n\n\n
- May 2011\n#thewebiswhatyoumakeofit trended on Twitter, appeared as one of the most tweeted trends by @GoogleChorme\nMost tweets from @GoogleChrome that month\n2nd = Release of the first video ’It Gets Better’, got over 2 million youtube views\n20th = Gaga Video, received most views at nearly 6 million, posted on Facebook Page, received 3,139 likes\n\n\n
- May 2011\n#thewebiswhatyoumakeofit trended on Twitter, appeared as one of the most tweeted trends by @GoogleChorme\nMost tweets from @GoogleChrome that month\n2nd = Release of the first video ’It Gets Better’, got over 2 million youtube views\n20th = Gaga Video, received most views at nearly 6 million, posted on Facebook Page, received 3,139 likes\n\n\n
- May 2011\n#thewebiswhatyoumakeofit trended on Twitter, appeared as one of the most tweeted trends by @GoogleChorme\nMost tweets from @GoogleChrome that month\n2nd = Release of the first video ’It Gets Better’, got over 2 million youtube views\n20th = Gaga Video, received most views at nearly 6 million, posted on Facebook Page, received 3,139 likes\n\n\n
- Strengths: Products and services, not just consumer but also business. Chrome enhances these products. The adverts broke down the corporate barrier. Using traditional and digital marketing. \n\nA small technically about one of the adverts is that the ‘Dear Sophie’ concept isn’t actually possible. Users can’t create an email for a child due to Google terms and conditions of the minimum age of 13 for new accounts. This is slightly misleading and may affect the viewers opinion of how realistic the adverts are. \n\n\nSocial networks such as their own Google+ and others such as Twitter and Fb like mentioned earlier are platforms that Google can use to adverts their products and services on\nGoogle has the opportunity to use its current products and services and create a strong brand that can improve the customer experience. \n\nMicrosoft, IE\nApple, popularity \n\n\n\n
- The bright side of the social web. We’re putting our generation down in rich, living history and connecting to new ways every day. This is the start of an era that have memories and stories saved on the internet for years. \n\nApple and Microsoft are strong competition, who will hold the largest market share in the coming years? \n\nJust this week Google have released a new service called ‘Google Drive’. Similar to Apple’s iCloud and Microsoft SkyDrive. Integrates with Google Docs and shares similarities to Dropbox. Shows that Google are innovating and continually brining out new products that work with Chrome and reinforces their campaign concept of ‘the web is what you make of it’. \n\nMy uni moved on..integrate Chrome...docs etc\n\n
- The bright side of the social web. We’re putting our generation down in rich, living history and connecting to new ways every day. This is the start of an era that have memories and stories saved on the internet for years. \n\nApple and Microsoft are strong competition, who will hold the largest market share in the coming years? \n\nJust this week Google have released a new service called ‘Google Drive’. Similar to Apple’s iCloud and Microsoft SkyDrive. Integrates with Google Docs and shares similarities to Dropbox. Shows that Google are innovating and continually brining out new products that work with Chrome and reinforces their campaign concept of ‘the web is what you make of it’. \n\nMy uni moved on..integrate Chrome...docs etc\n\n
- The bright side of the social web. We’re putting our generation down in rich, living history and connecting to new ways every day. This is the start of an era that have memories and stories saved on the internet for years. \n\nApple and Microsoft are strong competition, who will hold the largest market share in the coming years? \n\nJust this week Google have released a new service called ‘Google Drive’. Similar to Apple’s iCloud and Microsoft SkyDrive. Integrates with Google Docs and shares similarities to Dropbox. Shows that Google are innovating and continually brining out new products that work with Chrome and reinforces their campaign concept of ‘the web is what you make of it’. \n\nMy uni moved on..integrate Chrome...docs etc\n\n
- The bright side of the social web. We’re putting our generation down in rich, living history and connecting to new ways every day. This is the start of an era that have memories and stories saved on the internet for years. \n\nApple and Microsoft are strong competition, who will hold the largest market share in the coming years? \n\nJust this week Google have released a new service called ‘Google Drive’. Similar to Apple’s iCloud and Microsoft SkyDrive. Integrates with Google Docs and shares similarities to Dropbox. Shows that Google are innovating and continually brining out new products that work with Chrome and reinforces their campaign concept of ‘the web is what you make of it’. \n\nMy uni moved on..integrate Chrome...docs etc\n\n
- The bright side of the social web. We’re putting our generation down in rich, living history and connecting to new ways every day. This is the start of an era that have memories and stories saved on the internet for years. \n\nApple and Microsoft are strong competition, who will hold the largest market share in the coming years? \n\nJust this week Google have released a new service called ‘Google Drive’. Similar to Apple’s iCloud and Microsoft SkyDrive. Integrates with Google Docs and shares similarities to Dropbox. Shows that Google are innovating and continually brining out new products that work with Chrome and reinforces their campaign concept of ‘the web is what you make of it’. \n\nMy uni moved on..integrate Chrome...docs etc\n\n
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