How to Market And Promote Your Business During A Recession

How to Market & Promote Your Business During a Recession A presentation for First Bank, San Francisco February 26, 2009 By: Sharon Schanzer & Gil Zeimer

How to GENERATE DEMAND During a Recession A presentation for First Bank, San Francisco February 26, 2009 By: Sharon Schanzer & Gil Zeimer

Why INCREASE Marketing in a Downturn? ,[object Object],[object Object]

Survey: How are you Marketing Your Business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Two Cents: Essential Items in Your Marketing “Arsenal” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Your Website To Achieve End-to-End Synergy “ Your demand generation success requires the synergy of all marcom modalities . . . with the web as nexus” Events & Appearances Case Studies Newsletters Radio/TV Print Ads Press Releases Direct Mail Brochures HTML-Based E-mail The Web

Live & Online Networking Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Response Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sidebar: Create a Blog ,[object Object],[object Object],[object Object],[object Object]

Now what? How to Find Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now what? How to Find Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Words to Live By ,[object Object],FOLLOW UP ON ALL LEADS; You never know!

Q&A ,[object Object],[object Object],[object Object],[object Object]

How to Market And Promote Your Business During A Recession

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How to Market And Promote Your Business During A Recession