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Getting the Library
Dog to Bark
Maximizing the Value of the Research Library




       Paul Bracke                   Susan Stearns
       Purdue University Libraries   Ex Libris Group
       pbracke@purdue.edu            susan.stearns@exlibrisgroup.com



                                                 ALA Midwinter 2011
State of Library Assessment

               Aligning with Institutional Goals
 In Today’s
               Impacting Assessment
Presentation
               Q&A
Average state Higher Education
    Average State Higher Education
         appropriations
            Appropriations
Declines in endowment values
Schools intending to review cuts
 for academic support services
Expenditure Trends in ARL
Libraries


 Materials
 Salaries
 Operating




               1986
Expenditure Trends in ARL
     Libraries




                                                                   2008
Source: ARL Statistics, Association of Research Libraries, Washington, DC
Expenditure Trends in ARL Libraries
1986–2008
                     Library
                    Materials         Library
                                      Materials
                                      (+286%)
                                      $10,454,644



                   286%               Total Expenditures
                                      (+188%)
                                      $23,556,230
                                      Salaries (+157%)
                                      $10,302,966
                                      Operating (+138%)
                                      $2,649,899

                                      CPI (+101%)
Monograph and Serial Expenditures in ARL Libraries
1986–2008

                            Serial
                         Expenditures          Serial
                                               Expenditures
                                               (+374%)




                        374%
                                               $7,097,140




                                               CPI (+101%)

                                               Monograph Unit
                                               Cost (+89%)
                                               Monograph
                                               Expenditures
                                               (+86%)
                                               $2,084,991
Percentage of Total Expenditures
Average State Higher Education
 Spent on Electronic Resources
        Appropriations
Number of Higher Education
Average State
              Library Staff
       Per Student
        Appropriations
Library StatePercentage of
 Average
         as Higher Education
University Expenditures
         Appropriations
The Dog that
Didn’t Bark
“The Library Dog”
           It is often the library dog that does
           not bark when it comes to providing
           clues to improving student learning
           or other important outcome
           measures. As we look to the future
           of our libraries, and our library
           systems, we want to ensure we
           design the barking dog into the
           equation.


                 David Shulenburger
                 Vice President, Academic Affairs
                 Association of Public and Land Grant Universities
inaudible


instrumental
Four Metrics
Four Metrics
Four Metrics
Four Metrics
    User-oriented
    Finance-driven
    Activity-based
    Outcome-oriented
User-oriented


          Users
                            Government



Administration    Faculty
Finance-driven

 Cost/Benefit Analysis
 Purchase Value
 Time Saved
Activity-based

 Input/Output Measures
 Bibliographic Instruction
 Course Reserves
Outcome-oriented

Learning      Research     General
Outcomes      Outcomes    Outcomes

    i.e.                       i.e.
  Student         i.e.    Institutional
 Enrollment     Faculty   Reputation
                Grants
$4.38      $1.00
in grant   invested in
 income     the library
Food for thought
    Who are
   your value
 stakeholders?
Food for thought
 Do our tools
 map to what
 we should be
 measuring?
Food for thought
  How can next
    generation
 library systems
  impact value?
Aligning library staffing
and organization with
institutional goals

    Paul Bracke
    Purdue University Libraries
    pbracke@purdue.edu
From Assessment to
Organizational Change

       Assessment
       Strategy development
       Organizational change
3 Things to consider

 1Organizational Context
 2Ourselves
 3Challenges and Opportunities
State-funded
Land Grant
39,697 Students
2,763 Faculty
$327.5M in sponsored research
LIBRARIES

12 Libraries, Archives/Special Collections

Active in Information Literacy & e-Science

Active Collaborators

Faculty Status
LIBRARIES

 3 Approaches to Realignment


  Campus      Library    Library
Environment   Trends    Resources
3 Approaches to Realignment

  Campus
Environment


   Parallel structure to Colleges

   Revitalize Liaison Program
LIBRARIES

                          Plan 1
Two Strategic    Discovery
                 Interdisciplinary Research
Plans over the
past 5 years     Learning
                 Information Literacy

                 Engagement
                 Enhanced Quality of Life
LIBRARIES

                          Plan 2
Two Strategic    Launching Tomorrow’s
                 Leaders
Plans over the
past 5 years     Discovery with Delivery


                 Meeting Global Challenges
3 Approaches to Realignment

Library
Trends

  Changing Information Environment


  Changing Collections Priorities
Food for thought
   How do we
    respond to
  these trends?
3 Approaches to Realignment


 Library
Resources

   Aligning with Campus Environment

   More intensive public service activities

   Transformed Technical Services Work
Food for thought
   How do we
   balance this
   with current
  expectations?
Food for thought
   How do we
 balance this with
   fewer staff?
Rethinking the
Organization

       Misalignment of priorities
       Need more professional
        staff
       Centralization v.
       De-centralization
Reorganizations and
Changing Practice

       Streamlining Support
       Surfacing the Digital
       Looking Further Forward
       Technology
inaudible


instrumental
Food for thought
  How can next
    generation
 library systems
  impact value?
Institution-focused ROI

Data Collection and Analytics

Data Shareability

Data Mashups

Data-driven Design
Business-focused ROI Tool

                       Designed to quantify costs

                       Use data to ensure accuracy

                       Separate analyses of costs




 Sample ROI Analysis
 from Ex Libris Alma
ROI Tool
Areas of Analysis
                    Infrastructure

                    Administration

                    Services / Workflows

                    Learning Impacts

                    Research Impacts
Providing Robust Data
bX as an example
Case Study
bX improved services, reduced costs

   Top source of citations for scholarly
   content
   Uniquely cites content from all
   publishers
   Ranked by students and faculty around
   the world
   Reduced ILL Costs
Give Users What they Want
Increase in Discovery System Usage
Recognized value of recommendations
Increased number of recommendations
Providing Robust Data
Primo as an example




      Average Number of Sessions per Day
Providing Robust Data
Primo as an example




           Average Length of Session
Primo in action




         Number of Searches per Month
Primo in action
Response Time (seconds)




                                          Title in Set

                          Analysis of Mandatory Reading List
Primo in action
Position in Result Set (page)




                                            Title in Set

                                Analysis of Mandatory Reading List
Integrating Data into Workflows
The Librarian’s Dashboard



 Resource Usage by Fund              Overlap in New Purchases               Request
                                                                            Time to
                                                                           Fulfillment




                                                                             Loan




 Digital Submissions by Department   ILL Requests Converted to Purchases



                                                                            Purchase




                                                                            Digitize
Food for thought
 How should we
 define the value
   our libraries
      offer?
The “research library” through history
“Library assessment” just coming into its own
Works Cited
•   “Expenditure Trends in ARL libraries” (Source: ARL Statistics, Association of Research Libraries,
    Washington, DC)
•   The Value of Academic Libraries: A Comprehensive Research Review and Report prepared by Dr. Megan
    Oakleaf from Syracuse University for ACRL in 2008.
Getting the Library
Dog to Bark
Maximizing the Value of the Research Library




       Paul Bracke                   Susan Stearns
       Purdue University Libraries   Ex Libris Group
       pbracke@purdue.edu            susan.stearns@exlibrisgroup.com



                                                 ALA Midwinter 2011

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Maximizing the Value of the Research Library (2011 ALA Midwinter)