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Brand Marketing 101

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Laurie Gelb
Laurie Gelb

Presented to GoodCompanyVentures, Philadelphia (social entrepreneurship incubator) class of 2009 as part of curriculum.

BusinessTechnology
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Building your brand and marketing your offering: art, science & conversation June 25, 2009 Laurie Gelb, Sr. Consultant Trellist ® Marketing | Technology [now Principal, Profit by Change]
Be practical or be passé ,[object Object],[object Object],[object Object],[object Object]
Engage yourself first ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mind the marketing mix ,[object Object],[object Object],[object Object],[object Object]
The mission is not the brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sincerity: action, not vision ,[object Object],[object Object],[object Object],[object Object],[object Object]
Every puddle makes a mark ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be a useful marketer ,[object Object],[object Object],[object Object],[object Object],“ People want choice, convenience and control.” Ed Artzt, past Procter & Gamble CEO, 1994
Lay the foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Span B2C and B2B ,[object Object],[object Object],[object Object],[object Object]
Build the brand ,[object Object],[object Object],[object Object],[object Object]
Stress-test the structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market with meaning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Go where the heart is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Love [by hearing] the one you’re with ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor the market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Link in, learn more You and your customers Friends, allies (people & groups) Colleagues Affinity groups Shared content (YouTube) Blogs Shared bookmarks Communities Transaction engines Facebook E-mail IM Portals (Amazon)
No medium is an island ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘ Tis a gift to be simple… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Share your brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage social & search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s still the sunset ,[object Object],[object Object]
Thank you for this conversation! Laurie Gelb Principal, Profit by Change [email_address] 302 468 READ

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Brand Marketing 101

  • 1. Building your brand and marketing your offering: art, science & conversation June 25, 2009 Laurie Gelb, Sr. Consultant Trellist ® Marketing | Technology [now Principal, Profit by Change]
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  • 17. Link in, learn more You and your customers Friends, allies (people & groups) Colleagues Affinity groups Shared content (YouTube) Blogs Shared bookmarks Communities Transaction engines Facebook E-mail IM Portals (Amazon)
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  • 23. Thank you for this conversation! Laurie Gelb Principal, Profit by Change [email_address] 302 468 READ

Editor's Notes

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