The document proposes three advertising ideas for a new men's deodorant called Emerge. The first ad shows a man playing football poorly until using Emerge, after which he plays extremely well. The second features a man struggling at Guitar Hero who becomes a rock star after using Emerge. The third has a man doing kick-ups poorly until Emerge improves his skills. All aim to show the product enhances performance and target male audiences, especially sports players.
This is a slide share discussing all of the alterations my partner and I have made to our magazine front cover; once having feedback from our target audience and teacher.
This is a slide share discussing all of the alterations my partner and I have made to our magazine front cover; once having feedback from our target audience and teacher.
2. The idea is a deodorant for men called
Emerge.
Our idea is that if someone uses the
deodorant it enhances their performance
and makes them better at something.
The slogan Idea is ‘From nothing to
Something’.
The main target audience is males, people
who play sport or just males who use
deodorant.
3. The advert 1 idea is that someone is
playing a game of football and performs
badly.
He uses Emerge and improves and
becomes really good at football and
scores cracking goals
The target audience is males as its a
male product and also targeted to
people who play football
This will be filmed at Windsor park
4. The advert 2 Idea is that someone is
playing guitar hero in his room and isn't
good at all.
He then uses Emerge and transforms into
a rock star and becomes really good at
playing guitar hero.
The target audience for the advert is
males and people who play the game.
Also who people play games in general
This will be filmed at one of our homes
5. Our Sponsorship Advert idea is that
someone is doing kick ups, the person
who is doing the kick ups isn't very good.
He then uses emerge and transforms into
someone who is good at doing kick ups.
The target audience is males as its a
male product. Also targeted to people
who play football
This will be filmed at the changing rooms
in school