The document discusses strategies Sony must implement to change its business beyond 2010. It analyzes Sony's history and problems like losses in 2008. It says Sony should focus on hardware like TVs and games as main profits, integrate user experiences, expand markets and products. Targets include revenue goals and reducing environmental impact. Challenges include competition and economic issues, needing innovation. It concludes Sony has challenges but reform can create new profitable industries.
1. How must SONY change its business
strategies for 2010 and beyond
Pham Van Thanh
s1180246
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2. Content
• History of Sony corporation
• Business
• The problems of Sony
• Strategies
• Targets
• Result
• Challenges
• Conclusion
• References
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3. 1. History of Sony corporation
• Founded on 7 May 1946 by Masaru Ibuka and
Akio Morita
• Headquarters is in Minato, Tokyo
• Ranked 87th on Fortune Global 500 of 2012
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4. 2.Bussiness
• Sony’s business focus on electronic, game,
entertainment and financial service
• The total of employees is 162,700 in 2012
• Revenue in 2012 is 6.385 trillion dollar
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5. 3. The problems of Sony
• In the late 2008, Sony had big trouble: the
company loss of 98.9 billion Yen
• The annual sales going down by 12.9%
• The company was effected by global
consumer electronic industry of competition
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6. 4. Strategies
• To resolve the problems, Sony is implementing
some transformation
– Hardware products (TV, game devices) are main
profitability businesses
– Integrating user experiences into products
– Expanding customer and geographic markets
– Increasing environmentally products
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7. 5. Targets
• Revenue 300 billion Yen from Internet services
by the end of fiscal year 2013
• Install 350 million units of Sony’s lineup of
network-connected products
• Revenue from 3D-related products is more
than 1 billion Yen
• 30% reduction in greenhouse gas and power
consumption per product
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8. 6. Challenges
• To obtain these above targets, Sony has much
challenges such as:
– The competition from another companies
– Depression of Japan economic as well as global
economic
– Need innovation in technology
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9. 7. Conclusion
• Sony has much challenges to reform its
business
• But, the reformation also bring many chances
to increase the profitability from new
industries
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