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How must sony change its business strategies for
How must sony change its business strategies for
How must sony change its business strategies for
How must sony change its business strategies for
How must sony change its business strategies for
How must sony change its business strategies for
How must sony change its business strategies for
How must sony change its business strategies for
How must sony change its business strategies for
How must sony change its business strategies for
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How must sony change its business strategies for

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  • 1. How must SONY change its business strategies for 2010 and beyond Pham Van Thanh s118024612/26/2012 1
  • 2. Content• History of Sony corporation• Business• The problems of Sony• Strategies• Targets• Result• Challenges• Conclusion• References12/26/2012 2
  • 3. 1. History of Sony corporation• Founded on 7 May 1946 by Masaru Ibuka and Akio Morita• Headquarters is in Minato, Tokyo• Ranked 87th on Fortune Global 500 of 201212/26/2012 3
  • 4. 2.Bussiness• Sony’s business focus on electronic, game, entertainment and financial service• The total of employees is 162,700 in 2012• Revenue in 2012 is 6.385 trillion dollar12/26/2012 4
  • 5. 3. The problems of Sony• In the late 2008, Sony had big trouble: the company loss of 98.9 billion Yen• The annual sales going down by 12.9%• The company was effected by global consumer electronic industry of competition12/26/2012 5
  • 6. 4. Strategies• To resolve the problems, Sony is implementing some transformation – Hardware products (TV, game devices) are main profitability businesses – Integrating user experiences into products – Expanding customer and geographic markets – Increasing environmentally products12/26/2012 6
  • 7. 5. Targets• Revenue 300 billion Yen from Internet services by the end of fiscal year 2013• Install 350 million units of Sony’s lineup of network-connected products• Revenue from 3D-related products is more than 1 billion Yen• 30% reduction in greenhouse gas and power consumption per product12/26/2012 7
  • 8. 6. Challenges• To obtain these above targets, Sony has much challenges such as: – The competition from another companies – Depression of Japan economic as well as global economic – Need innovation in technology12/26/2012 8
  • 9. 7. Conclusion• Sony has much challenges to reform its business• But, the reformation also bring many chances to increase the profitability from new industries12/26/2012 9
  • 10. 8. References• http://www.sonyinsider.com/2009/11/19/son y-gets-real-defines-business-strategy-for- 2010-and-beyond/• http://en.wikipedia.org/wiki/Sony• http://www.bts.com/client-success/featured- case-studies/sony.aspx12/26/2012 10

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