or "Everything I learned about marketing I learned from creating mix tapes." …
or "Everything I learned about marketing I learned from creating mix tapes."
I spend my working hours getting inside the heads of different people and thinking of ways brands can create meaningful connections with them – it’s all about empathy. I spend lots of my free time making mixtapes, dating all the way back to my pre-teens. I draw six parallels between the two processes and how empathy is at the core of the experiences we craft.
++ Transcript below has extensive notes! ++
This deck was inspired by an earlier post I wrote: http://let5ch.tumblr.com/post/76661966187/making-the-perfect-mixtape