This is a presentation that I prepared as a part of a larger panel on "The Role of New Media in Member Education + Mobilization + Patient Prevention." I shared the stage with Tad Fisher (EVP of the Florida Academy of Family Physicians) and June Deen (Director of Advocacy for the American Lung Association). While medicine and health is not my specialty, genuine engagement through social media is. So that's what I talked about. I had the pleasure of meeting Tad earlier in the fall, where I delivered a talk to the folks at FAFP in Jacksonville, FL; presentation here http://bit.ly/FAFP-October09).

1. Social Networking: The Role of New Media in Member Education + Mobilization + Patient Prevention Southeast Medical Society Meeting Atlanta, GA | December 3,2009 Leslie Bradshaw Director of Engagement | New Media Strategies

2. Full Disclosure: I’m not a doctor. And I don’t play one on TV. But I am a social scientist. And I am passionate about social media.

3. Theory

4. ? transparency anonymity authenticity intimacy Facebook overtakes MySpace in unique monthly visitors Twitter is #3 most-visited social network 2010 1996 1999 2001 2004 2005 2006 2008 2009 184 million blogs counted worldwide Blogging rises in popularity Wikipedia is most popular reference site online First online bookmark launched: iList YouTube expands rapidly, acquired by Google The first hosted blog tools launched Social Bookmarking takes off

5. Anonymity Think chat rooms, hater comments and CEO of Whole Foods

6. Transparency This has become du jour, but is it always realistic? Should it be?

8. multi-email (e.g., work / university)

9. self-identification

11. Q: The Future? A: Translucency 2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”

12. 3 Things People Often Forget in Social Media

13. 1 Incentives – what’s in it for me?

14. 2 Engagement – are you talking at me, or with me?

15. 3 Nurture – social media is a pet, not furniture.

16. 3 Things Social Media Can’t Do

17. 1 Succeed without buy-in from the entire organization Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing

18. 2 Produce meaningful, measurable results quickly Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing

19. 3 Be done by "kids" who "understand social innately" Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing

20. Building Your Strategy

21. How Search Engines Rank Content Organization’s Website

22. Search Content Social Search Community Social Media

23. How to Build an Integrated Strategy Blogger Engagement = STORIES Traditional Media PR = STORIES “snackable” content trusted sources vrooooom, goes fast

24. Contact

25. This presentation can be found here: http://SlideShare.net/LeslieBradshaw

26. Let’s stay in touch… Leslie A. Bradshaw Email: LeslieB@alumni.UChicago.edu Longer form writings, thoughts: http://lesliebradshaw.com In the moment: http://twitter.com/LeslieBradshaw Friends, family, colleagues: http://Facebook.com/LeslieBradshaw Digital CV: http://LinkedIn.com/in/LeslieBradshaw Industry PowerPoints: http://slideshare.net/LeslieAnn44 & http://slideshare.net/LeslieBradshaw