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This is a presentation that I prepared as a part of a larger panel on "The Role of New Media in Member Education + Mobilization + Patient Prevention." I shared the stage with Tad Fisher (EVP of the Florida Academy of Family Physicians) and June Deen (Director of Advocacy for the American Lung Association). While medicine and health is not my specialty, genuine engagement through social media is. So that's what I talked about.
I had the pleasure of meeting Tad earlier in the fall, where I delivered a talk to the folks at FAFP in Jacksonville, FL; presentation here http://bit.ly/FAFP-October09).