PRESENTATION★ Introduction★ Getting the idea★ Developing the idea★ Friends and family★ Be a backer too.★ Soft launch - real launch★ Managing the project★ You want to know this★ Whats next ?★ Q&A
INTRODUCTION★ Leo Dominguez & Violette Polchi★ Le petit cartable★ www.lepetitcartable.com★ facebook.com/lepetitcartable★ twitter.com/leoetviolette★ Kickstarter campaign★ Kickstarter = #1 crowdfunding platform★ Crowdfunding = describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations★ Other crowdfunding platforms : indiegogo - KKBB - fundus...★ Goal Of 38.000$ in 40 days (100 orders)
GETTING THE IDEA★ Came from a lack that we had★ Simple idea★ Didnt do any market research★ We trusted our idea★ Possibility to develop it★ Credibility★ How much does it cost ?★ Do you have the ressources ?★ Where do you do it ?★ Who should you trust ?★ Surround yourself with the best★ Do prototypes.
DEVELOPING THE IDEA★ Depends a lot on the last slide.★ Fixing your price★ Fixing your margin★ What do you want to sell ?★ What is the added value ?★ Make them lough, dream, cry...★ What’s your dream product ?★ Check for competitors★ Copy what works !★ Don’t be too inovative★ Set guidelines.★ You can do so much.
FRIENDS & FAMILYWe didn’t pay one cent - You know someone that... - He knows someone that... - You need money - You need support - You need them http://www.youtube.com/watch?v=QgHHTu3hSB4
BE A BACKER TOOLive the experience - Ask questions to a creator - Look hundreds of project - Understand what works
SOFT LAUNCH - REAL LAUNCH 1 month before The day★ Create your project on KS ★ Click on the launch button !★ Talk about it to all your friends ★ Talk about it to EVERYONE★ Launch it on your own facebook page ★ Start to tweet/post/comment really often★ Ask (gently) your friends to share it ★ Call/mail/tweet/like/follow....★ Launch twitter/Vimeo/Facebook account ★ Use your network★ Launch your own website ★ Keep exclusive content for that moment★ Don’t do too much ★ Invite your friends
MANAGING PROJECT & UPDATE★ Full time job★ Fast response = Fast money★ Answer everyone★ Don’t lose time with idiots★ Update every week at least★ Make them part of your life & team. «Une vidéo dun cul-cul... mais dun cul-cul...» «Deux prénoms (et personnages) bobos et hop, on vend nimporte quoi (aux bobos?)» «270€ le petit cartable en cuir au look rétro pour que le fiston adoré puisse aller à lécole en emportant SON iPad, SON Mac et SON iPhone...» «Jespère que lingéniosité français ne se limite pas à ça parce que ça craint vraiment»
YOU WANT TO KNOW THIS★ 8-10% fees ★ 58.266 $★ 3 weeks to receive the funds ★ 52.475$ after fees and problems★ Backers can cancel their pledges ★ 40.625€ after conversion★ Backers can have a paiement problem ★ 5.000€ of investments★ Lot of differents countries to deliver ★ 4.500€ of delivery expanses★ Really expensive delivery ★ Cost of the production★ The $ is really low. ★ Taxes and others... At the end : not so much !
WHAT’S NEXT ?Checking the production line - Delivering - Officialy a company - Working on new prototypes - Thinking about a new KS campaign...