The Importance of Social Media In Ministry
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Tips to developing a successful social media strategy for your ministry. Developed and presented at the 2014 Tidewater Church Media Conference.
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The Importance of Social Media In Ministry
- 1. WORKSHOP: THE IMPORTANCE OF SOCIAL MEDIA IN MINISTRY “The How” TCMC
- 2. You have to choose. Photo courtesy of athgo.org
- 3. Who are you trying to reach?
- 5. Millennial The Silent Generation Generation XBoomers Photo courtesy of http://www.notionmotioncorp.com/ Photo courtesy of http://www.souzablog.com/ Photo courtesy :Comstock Images/©Getty Images/Thinkstock Photo courtesy of http://www.notionmotioncorp.com/
- 6. Here’s what the experts say:
- 8. Example Persona Jenny Jenny is a 29 year old single mother to Jack and Ellie. Going shopping as a family is always an adventure. Ellie is curious about everything and often wanders off in a world of her own, unaware of where her mother is, while Jack longs to run around and often tries to escape from his buggy. Two active children, a buggy and bags of shopping do not make for an easy or comfortable bus journey! Jenny’s time is incredibly precious to her and so she has little patience with anything that unnecessarily wastes her time. One night a week she manages to escape to her aerobics class, while the children’s grandparents baby-sit. Via exclusivedesigntoolkit.com
- 9. So, now that you know who you want to reach. Use the networks they’re on.
- 15. And then you aggregate. • Hootsuite.com • Bufferapp.com • TweetDeck.com • Seesmic.com (Seesmic has been acquired by Hootsuite.com) Photo courtesy The Business by O2
- 17. Example strategy ONLINE MEDIA PLAN 1)Time Period: 12 Months 2)Staff Commitment: 1 employee Goals: a) Increase awareness among target audience b)Increase new/recurring donations c)Increase enrollment in mailing list/e-newsletter. SOCIAL NETWORKS Facebook Post Frequency: Once a week Time commitment: 2-4 hours weekly Short term objectives/tactics: • Create posts that provide shareable information relevant to target audience • Alert Facebook users of new blog posts, newsletters or information from agency website • Create and share engaging visual content (videos, blogs, info-graphics); boost posts that encourage engagement Key Metrics Goals for Facebook • 1000 page likes • 10% increase in recurring donors (new & casual donors) • 50% of page posts with interactions
- 18. Content Marketing: How to be heard • Find a healthy balance • Publish content that is exclusive and overlapping • Get your name out there. Some ideas to try
- 19. Google for nonprofits •Google Grants •Use this link to view eligibility and to apply. Click “join the program.”
- 20. FacebookAds • How to create epic Facebook Ads. Creating Facebook Ads:The basics 1. If you’ve never created an Ad. 2. The basics
- 21. Tools • Canva.com : Create free infographics and memes. Has tons of themes you can use with easy drag/drop design. • Animoto.com: Create free 30 second videos.You can create professional quality videos with themes and license free music. • Hashtagify.me: Find the keywords that are most popular and what everyone is talking about.Test the popularity of keywords you would like to use.