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PR Newswire Emerging Media Presentation

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Published in: Business, News & Politics

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  • Intro to PRN Team
  • Agenda
  • PR and Marketing now work together!
  • Study this slide closely! This looks like PR to me.
  • Further elaborating on the previous slide, content is more powerful when it gets 3rd party validation. PR!
  • Social Media represents a tremendous PR opportunity today.
  • But… there are so many communications channels to choose from. Which ones are best for your clients?
  • I’m willing to bet it’s not all of them… How many clients do you have with a facebook page with almost no likes? Maybe that isn’t the right one for them. But that doesn’t mean they can’t be ‘social’.
  • Anyone who tells you navigating the digital space is easy please show them this slide.
  • There is a larger emphasis on knowing your target audiences. In the PR old days it was largely focused on the media.
  • Don’t you all wish it was this easy?
  • How much control of your content are you willing to give up to reach more people?
  • This slide doesn’t need any explanation
  • How much control of your content are you willing to give up to reach more people?
  • Palo Alto Networks MNR Case Study
  • Palo Alto Networks MNR Case Study
  • Palo Alto Pick-Up Case Study
  • Palo Alto Pick-Up Case Study
  • Palo Alto Pick-Up Case Study
  • Palo Alto Pick-Up Case Study
  • Palo Alto Pick-Up Case Study
  • Palo Alto Pick-Up Case Study
  • Palo Alto Pick-Up Case Study
  • MGM Resorts Titanic 100th Anniversary Case Study: They came to us with a budget, we put together a full campaign.
  • Titanic MNR
  • Microsoft Office Al Roker MNR
  • For comparison, a basic news release
  • Now, the AlRoker MNR for MS Office. They had content that they spent a lot of money to produce. We helped them get that content seen!
  • The culmination of this PR and Marketing convergence: We have a created a product call the ARC. On the surface it looks a little like an MNR. But it incorporates additional distribution components (paid advertising spots on relevant sites). The ARC also can be UPDATED!!! It is an ideal vehicle to execute an entire campaign.
  • Conclusion
  • Transcript

    • 1. Leif Clarke – Account ManagerMichael Seghieri – Divisional Vice President, MultiVu Brad Heinrich – New Business
    • 2. • Questions• Trends• Content• Case Studies• If we have time… Todays SEO Tips
    • 3. PR Newswire is the global leader in innovative communications and marketing services, enabling organizations toconnect and engage with their target audiences worldwide.
    • 4. SILOS in Corporations are Old and Crumblinghttp://www.flickr.com/photos/kh-67/4892949459/
    • 5. Communications Comes Into FocusCompanies want: Marketing Public• Direct access to consumers Relations• Opportunities to engage with audiences• Continuous Messaging that is easy to share• Analytics, ROIThey want to communicate in away that combines PR, Marketing Advertisingand Advertising.
    • 6. Communications Channel Complexity Social Web sites Search Mobile Videosharing CONTENT Blogs Microblogs Print Broadcast
    • 7. Engage Opportunity with all key audiences Investors The MediaDecision Bloggers Makers CONTENT Influencers Consumers Shareholders
    • 8. Traditional Public Relations ModelThe model has changed....
    • 9. +Reach Paid Owned - - + Control
    • 10. + EarnedReach Paid Owned - - + Control
    • 11. Your story’s potential reach Traditional Social media media Your Content Web coverage
    • 12. Palo Alto Networks:Services Ordered:• Multimedia News Release (MNR) • http://www.multivu.com/mnr/52469-palo-alto-networks-social-networking-applications-growth- research
    • 13. MGM Resorts International:Las Vegas - Titanic 100th Anniversary Project from Luxor Las Vegas Titanic ExhibitServices Ordered:• Satellite Media Tour (full crew, sat truck, producers, etc. for on-site SMT): • 30 stations were set up for back-to-back-to-back (etc.) interviews from the exhibit with the curator of RMS Titanic, Inc. • broadcast media alert + email distribution to our proprietary database of thousands of TV newsrooms• Multimedia News Release / B-Roll Broadcast Distribution Package • http://www.multivu.com/mnr/55416-titanic-the-artifact-exhibition-100-year-anniversary• National News and Online SEO Distribution / Releases to supplement launch
    • 14. Microsoft Office:Services Ordered:• Multimedia News Release (MNR) • http://www.multivu.com/mnr/54851-microsoft-office-al-roker-productivity-forecast-for- todays-always-on-world
    • 15. ClosetMaid:Services Ordered:• ARC (Access Reach Connect) • http://www.multivu.com/players/English/46534-Closet-Maid/
    • 16. Launch Demo35
    • 17. Integration with Digital Ad Campaigns ARC also features a 300x250 unit to extend your Integration with Your Digital Ad Campaigns 36