4. PR Newswire is the global leader
in innovative communications
and marketing services,
enabling organizations to
connect and engage with their target
audiences worldwide.
5. SILOS in Corporations are
Old and Crumbling
http://www.flickr.com/photos/kh-67/4892949459/
6. Communications Comes
Into Focus
Companies want:
Marketing
Public
• Direct access to consumers
Relations
• Opportunities to engage with
audiences
• Continuous Messaging that is
easy to share
• Analytics, ROI
They want to communicate in a
way that combines PR, Marketing Advertising
and Advertising.
29. MGM Resorts International:
Las Vegas - Titanic 100th Anniversary Project from Luxor Las Vegas' Titanic Exhibit
Services Ordered:
• Satellite Media Tour (full crew, sat truck, producers, etc. for on-site SMT):
• 30 stations were set up for back-to-back-to-back (etc.) interviews from the exhibit with
the curator of RMS Titanic, Inc.
• broadcast media alert + email distribution to our proprietary database of thousands of
TV newsrooms
• Multimedia News Release / B-Roll Broadcast Distribution Package
• http://www.multivu.com/mnr/55416-titanic-the-artifact-exhibition-100-year-anniversary
• National News and Online SEO Distribution / Releases to supplement launch
36. Integration with Digital Ad Campaigns
ARC also features a 300x250 unit to extend your Integration with Your
Digital Ad Campaigns
36
Editor's Notes
Intro to PRN Team
Agenda
PR and Marketing now work together!
Study this slide closely! This looks like PR to me.
Further elaborating on the previous slide, content is more powerful when it gets 3rd party validation. PR!
Social Media represents a tremendous PR opportunity today.
But… there are so many communications channels to choose from. Which ones are best for your clients?
I’m willing to bet it’s not all of them… How many clients do you have with a facebook page with almost no likes? Maybe that isn’t the right one for them. But that doesn’t mean they can’t be ‘social’.
Anyone who tells you navigating the digital space is easy please show them this slide.
There is a larger emphasis on knowing your target audiences. In the PR old days it was largely focused on the media.
Don’t you all wish it was this easy?
How much control of your content are you willing to give up to reach more people?
This slide doesn’t need any explanation
How much control of your content are you willing to give up to reach more people?
Palo Alto Networks MNR Case Study
Palo Alto Networks MNR Case Study
Palo Alto Pick-Up Case Study
Palo Alto Pick-Up Case Study
Palo Alto Pick-Up Case Study
Palo Alto Pick-Up Case Study
Palo Alto Pick-Up Case Study
Palo Alto Pick-Up Case Study
Palo Alto Pick-Up Case Study
MGM Resorts Titanic 100th Anniversary Case Study: They came to us with a budget, we put together a full campaign.
Titanic MNR
Microsoft Office Al Roker MNR
For comparison, a basic news release
Now, the AlRoker MNR for MS Office. They had content that they spent a lot of money to produce. We helped them get that content seen!
The culmination of this PR and Marketing convergence: We have a created a product call the ARC. On the surface it looks a little like an MNR. But it incorporates additional distribution components (paid advertising spots on relevant sites). The ARC also can be UPDATED!!! It is an ideal vehicle to execute an entire campaign.
