A presentation given at a recent ALPSP Tech Update event.

1. DRM: A Skeptic's View Leigh Dodds Chief Technology Officer, Ingenta

2. What is DRM?

3. What is DRM? “ a collective name for technologies that prevent you from using a copyrighted digital work beyond the degree to which the copyright owner (or a publisher who may not actually hold a copyright) wishes to allow you to use it” -- Michael Godwin, Digital Rights Management: A Guide For Librarians

4. What is DRM? Any technology used to protect the interests of owners of content and services (such as copyright owners). Typically, authorized recipients or users must acquire a license in order to consume the protected material—files, music, movies—according to the rights or business rules set by the content owner. -- Microsoft Security Glossary

5. The Two Goals of DRM Enabling New Business Models Stopping Unlicensed Usage

6. Stopping Unlicensed Usage

7. Protecting Content: The DRM Spectrum Weak Strong “ Social DRM” Fingerprints Watermarks Encryption Usage Limits

10. Is Theft Really a Problem? Can it even be a good thing?

12. Enabling New Business Models

13. Enabling New Business Models Abandoning DRM now will unnecessarily doom all consumers to a "one size fits all" situation that will increase costs for many of them. -- Fred Amoroso, CEO Macrovision

16. Innovating without DRM

17. Innovating without DRM

18. The Real Challenges I would like nothing more than to have DRM technology just fade away. After all the main challenge we have in digital publishing is to get it adopted by mainstream consumers. And the main challenge 98% of book authors and publishers have is to get people to be aware of their books, not to prevent piracy. -- Bill McCoy - General Manager, ePublishing Business, Adobe