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Digital Rights Management for Companies

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Your Digital Rights Management (DRM) Guide: https://goo.gl/OQb7Nk

Tips and strategies you must know when it comes to using digital
photos, text and videos.

You can find a detailed guide about DRM in this white paper: https://goo.gl/OQb7Nk

Published in: Business
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Digital Rights Management for Companies

  1. 1. Digital Rights Management für Unternehmen Digital Rights Management for Companies
  2. 2. Do you know when and where you can use your images?
  3. 3. 3 Results from 100 webinar attendees
  4. 4. Digital Rights Management für Unternehmen ‘‘Intellectual property is the oil of the 21st century‘‘ -Mark Getty, Getty Images
  5. 5. Digital Rights Management für Unternehmen Organizations underestimate copyright problems as a source of risk. Often, digital rights management is only taken seriously when there is a claim for damages.
  6. 6. 66 Copyright Infringement Happens Quickly Worldwide Discussed Copyright Dispute with Sofitel Vienna in 2017. Stemtech Health Services, had to pay $1.6 million in damages.
  7. 7. Digital Rights Management für Unternehmen Why do companies fail with Digital Rights Management?
  8. 8. Digital Rights Management für Unternehmen • License information is not documented • Separate system • Time pressure • There isn‘t an overview • There‘s no technical solution available
  9. 9. Digital Rights Management für Unternehmen ‘‘Carefully documenting the licensing information is not sufficient by itself. A solution needs to be combined with workflow, otherwise it won‘t be used.“ – Andreas Mockenhaupt. Director of Professional Service Canto
  10. 10. Why isn‘t your DRM strategy working?
  11. 11. DAM mit Cumulus 11 Results from 100 webinar attendees
  12. 12. Digital Rights Management für Unternehmen User-Generated Content – A Special Case The problem with user-generated content often stems from copyright issues, which as we’ve already learned should not be underestimated.
  13. 13. Digital Rights Management für Unternehmen Tips & Strategies
  14. 14. Digital Rights Management für Unternehmen 1. Keep it simple 2. Create awareness 3. Use metadata effectively 4. Sort your content 5. Utilize automatic reminders 6. Define user roles
  15. 15. Digital Rights Management für Unternehmen ‘‘It is not enough to assume that the license information is going to be checked at each step. For optimum safety, digital rights management must become an integral part of the process.“ – Andreas Mockenhaupt, Director of Professional Service Canto
  16. 16. 16 Raising employee awareness, carefully defining processes and leveraging a digital asset management solution can help you avoid copyright problems and minimize risk. Conclusion Learn more in this White Paper (New Edition): Digital Rights Management for Businesses. Free Version: https://goo.gl/OQb7Nk
  17. 17. Sources 17 http://ivrpa.org/news/klemens-horvath-one-million-euro-copyright-dispute-with-sofitel-vienna-vienna-2017/ https://petapixel.com/2013/11/06/photographer-wins-big-copyright-case-1-6m-big/ https://goo.gl/OQb7Nk About Canto: Canto is committed to digital asset management software and services that solve customer challenges. Canto was founded in 1990 and was instrumental in establishing the DAM industry. Today, over 2,500 customers worldwide rely on Canto’s flagship technology, Cumulus and the expertise of Canto Professional Services, to efficiently secure and repurpose digital assets. Visit Canto: www.canto.com

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