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What is DRM?
"Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
CC BY 4.0 Defective By Design
Digital Restrictions
Management
“DRM is anti-piracy technology used
by digital copyright owners to
control who gets to acc...
Intention of DRM
While it is advertised as a mechanism to 
prevent copyright infringement, DRM is actually 
designed to re...
DRM Restricts
When a program is designed to prevent
you from copying or sharing a song,
reading an e-book on another devic...
Digital Rights Management
Industry supporters refer to it as "digital
rights management," as if to suggest that
users shou...
Purpose of DRM?
DRM is designed to take away
every possible use of digital
media, regardless of legal rights,
and sell som...
Delivers Severe Restrictions
DRM is a mechanism to enforce severe
restrictions on users' media that would
otherwise be imp...
DRM creates a damaged
good
DRM concentrates control over
production and distribution of media,
giving DRM peddlers the pow...
NOT about limiting
copyright infringement
If DRM existed only to prevent unauthorized
sharing, every distribution method f...
DRM vs. Copyright
Enforcement
Copyright
Enforcement
DRM
• restricts who can distribute media • restricts how users can acc...
DRM Prevents Choices
– DRM is only possible by keeping some parts of a
computer secret from users and unmodifiable
– DRM i...
DRM Limits Authors &
Consumers
DRM is usually embedded and sometimes even
has a specific time period that limits content
a...
Which formats support
DRM?
– sometimes DRM is built into
software and not part of a file
format
– file formats that suppor...
DRM-Free Audio Formats
– Opus (.opus)
– Vorbis (.oga; .ogg) for general use
– FLAC (.flac) for lossless
– Speex (.spx) for...
DRM-Free Video Formats
–Theora(.ogv; .ogm)
–VP8 (.webm)
–Daala
Common DRM User
Experiences• You are using a WMA file;
• You need specific software or specific music player hardware to p...
Media Consumers
Users should have control
over their own media, not be
left at the mercy of major
media and technology
com...
4 Stages of DRM Execution
1.Packaging
2.Distribution
3.License Serving
4.License Acquisition
DRM Packaging
DRM encryption keys are built
right into the software, the
music file, or the movie file.
DRM Distribution
DRM-encrypted files are
delivered to the customers.
This is usually through web
server downloads, CD's/DV...
DRM License Serving
Specialized servers authenticate
legitimate users through an Internet
connection, and allow them to ac...
DRM License Acquisition
Legitimate customers
acquire their encryption
keys so they can unlock
their files.
DRM-Free Case Study
– J.K. Rowling is one of the more successful
publishing stories of going DRM-free.
– Not only did Rowl...
DRM In Coffee
http://dailyemerald.com/2014/03/11/keurig-brings-the-drm-debate-
into-the-kitchen/
Keurig 2.0 Brewers
– Keurig makes a fortune in refillable “K-cups,”
filled with coffee grounds that feed their line
of sin...
Mozilla Accepts DRM
The fact that Mozilla, in opposition to its
mission, had to prepare and design this
feature in secret ...
Mozilla is a not-for-profit social enterprise with a mission to free its users –
so it’s not unreasonable to hold it to a ...
Mozillians warned
Mozillians have already been warned of
the danger of talking too much about
how DRM works (and doesn't w...
“Personal Computing”
Oxymoron
Personal computing is:
Becoming a sector dominated by established
interests, and
Produces lo...
Educate Users
• Mozilla has a brilliant, far-reaching technology literacy
programme that teaches users how to be makers an...
Read Further
https://www.eff.org/deeplinks/2014/05/mozilla-and-drm
http://www.theguardian.com/technology/2014/may/14/firef...
Startup Product, Movement For Product Excellence
@startupproduct #startupproduct
• Blog: http://startupproduct.com
• Posti...
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What is DRM?

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Issues raised during DayAgainstDRM.org May 6, 2014 with further reading

Published in: Business, Technology
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What is DRM?

  1. 1. What is DRM? "Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  2. 2. CC BY 4.0 Defective By Design
  3. 3. Digital Restrictions Management “DRM is anti-piracy technology used by digital copyright owners to control who gets to access and copy their work.”
  4. 4. Intention of DRM While it is advertised as a mechanism to  prevent copyright infringement, DRM is actually  designed to restrict all of the incredible  possibilities enabled by digital technologies and  place them under the control of a few, who can  then micromanage and track every interaction  with digital media.
  5. 5. DRM Restricts When a program is designed to prevent you from copying or sharing a song, reading an e-book on another device, or playing a single-player game without an Internet connection, you are being restricted by DRM.
  6. 6. Digital Rights Management Industry supporters refer to it as "digital rights management," as if to suggest that users should be powerless and relinquish their ability to decide how they can use and interact with their media.
  7. 7. Purpose of DRM? DRM is designed to take away every possible use of digital media, regardless of legal rights, and sell some of these functionalities back as severely limited services.
  8. 8. Delivers Severe Restrictions DRM is a mechanism to enforce severe restrictions on users' media that would otherwise be impossible, so DRM is about restrictions, not rights.
  9. 9. DRM creates a damaged good DRM concentrates control over production and distribution of media, giving DRM peddlers the power to carry out massive digital book burnings and conduct large scale surveillance over people's media viewing habits.
  10. 10. NOT about limiting copyright infringement If DRM existed only to prevent unauthorized sharing, every distribution method for that particular piece of media would have to be distributed by an un-crackable DRM- encumbered distribution platform, which is impossible on its own.
  11. 11. DRM vs. Copyright Enforcement Copyright Enforcement DRM • restricts who can distribute media • restricts how users can access their own media • provides leverage against illegal distribution • provides anti-features (features that exist only to worsen the service for users) and charges for their removal
  12. 12. DRM Prevents Choices – DRM is only possible by keeping some parts of a computer secret from users and unmodifiable – DRM invites a future in which nobody has any control over their devices, and can only access media through DRM-encumbered distribution services
  13. 13. DRM Limits Authors & Consumers DRM is usually embedded and sometimes even has a specific time period that limits content accessibility in some way. DRM also puts a limit on the platforms where author’s e-books can be sold and distributed.
  14. 14. Which formats support DRM? – sometimes DRM is built into software and not part of a file format – file formats that support DRM do not necessarily require it
  15. 15. DRM-Free Audio Formats – Opus (.opus) – Vorbis (.oga; .ogg) for general use – FLAC (.flac) for lossless – Speex (.spx) for speech
  16. 16. DRM-Free Video Formats –Theora(.ogv; .ogm) –VP8 (.webm) –Daala
  17. 17. Common DRM User Experiences• You are using a WMA file; • You need specific software or specific music player hardware to play the file; • You are limited to how many times you can download; • You are limited in number of hours/days you can download; • The number of different computers you can download to is limited; • The number of times you can burn a CD is limited; • You need a special password and/or logon ID before you can play the file; • You need to reply to confirmation emails before you can play the file; • In some instances, AAC files have DRM locks.
  18. 18. Media Consumers Users should have control over their own media, not be left at the mercy of major media and technology companies.
  19. 19. 4 Stages of DRM Execution 1.Packaging 2.Distribution 3.License Serving 4.License Acquisition
  20. 20. DRM Packaging DRM encryption keys are built right into the software, the music file, or the movie file.
  21. 21. DRM Distribution DRM-encrypted files are delivered to the customers. This is usually through web server downloads, CD's/DVD's, or via files emailed to the customers.
  22. 22. DRM License Serving Specialized servers authenticate legitimate users through an Internet connection, and allow them to access the DRM files. Simultaneously, license servers lock up the files when illegitimate users try to open or copy the files.
  23. 23. DRM License Acquisition Legitimate customers acquire their encryption keys so they can unlock their files.
  24. 24. DRM-Free Case Study – J.K. Rowling is one of the more successful publishing stories of going DRM-free. – Not only did Rowling completely exclude DRM with Pottermore, but she also built a direct sales channel. – These two things paired together tell her loyal readers that she trusts them and wants to make sure not to exclude any kind of reader.
  25. 25. DRM In Coffee http://dailyemerald.com/2014/03/11/keurig-brings-the-drm-debate- into-the-kitchen/
  26. 26. Keurig 2.0 Brewers – Keurig makes a fortune in refillable “K-cups,” filled with coffee grounds that feed their line of single-serving coffee brewing machines – new line of “Keurig 2.0” brewers will only work with officially licensed K-cup refill packs. – every K-cup will come equipped with an RFID sensor read by the brewer, locking out third- party manufacturers.
  27. 27. Mozilla Accepts DRM The fact that Mozilla, in opposition to its mission, had to prepare and design this feature in secret without being able to consult the developers and users who make up its community is an indication of how much of a contradiction DRM is in a pro-user open-source browser.
  28. 28. Mozilla is a not-for-profit social enterprise with a mission to free its users – so it’s not unreasonable to hold it to a higher standard than commercial rivals. Photograph: Mozilla
  29. 29. Mozillians warned Mozillians have already been warned of the danger of talking too much about how DRM works (and doesn't work), lest they trigger the provisions in the Digital Millennium Copyright Act (DMCA) that forbid "trafficking" in circumvention knowledge. http://www.copyright.gov/legislation/dmca.pdf
  30. 30. “Personal Computing” Oxymoron Personal computing is: Becoming a sector dominated by established interests, and Produces locked-down devices, monitored and managed by everyone but their users. By Cory Doctorow http://www.theguardian.com/technology/2014/may/14/firefox-closed- source-drm-video-browser-cory-doctorow
  31. 31. Educate Users • Mozilla has a brilliant, far-reaching technology literacy programme that teaches users how to be makers and programmers and how to be safe and private on the Web. • Mozilla should develop a curriculum about the way that DRM undermines security by making vulnerability reporting illegal and treating users as hostile adversaries. • And it should teach would-be makers that DRM only allows you to be a passive viewer and not a tinkerer, because if you change the “open” decoder, it stops working. http://www.theguardian.com/technology/2014/may/14/firefox-closed- source-drm-video-browser-cory-doctorow
  32. 32. Read Further https://www.eff.org/deeplinks/2014/05/mozilla-and-drm http://www.theguardian.com/technology/2014/may/14/firefox-closed-source-drm-vide https://www.defectivebydesign.org/dayagainstdrm http://www.quora.com/Digital-Rights-Management http://netforbeginners.about.com/od/d/f/What-Is-DRM-Digital-Rights-Management.htm http://www.pcworld.com/article/2154560/broadband-ceos-warn-fcc-against-reregulatin http://interviews-beta.slashdot.org/story/14/05/05/2012218/richard-stallman-answers http://pubsoft.com/drm-future-publishing/ http://www.info-mech.com/drm_dictionary.html http://www.info-mech.com/drm_flaws.html
  33. 33. Startup Product, Movement For Product Excellence @startupproduct #startupproduct • Blog: http://startupproduct.com • Postions: jobs.startupproduct.com • Meetups: http://startupproduct.com/meetups • Trainings: http://startupproduct.com/academy Global Product Management Talk, weekly broadcast @prodmgmttalk Webcast Digest, daily curated online events @WebcastDigest Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM

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