This is a draft presentation of my presentation on April 5, 2010, at IAB Social.
I have the opportunity to pitch in front of the audience to senior management of GE re: Healthymagination, a new GE business strategy (launched Oct. 2009) that responds to, and reflects, changing needs and emerging opportunities in healthcare. GE will invest $6 billion in research and development to help reduce cost, increase access, and improve quality in healthcare globally between now and 2015. The bottom line is that GE plans to take on one of the world's toughest challenges: to help people live healthier lives. There are big healthcare challenges to tackle, just a portion of which includes addressing chronic diseases such as Alzheimer's, congestive heart failure, diabetes, obesity, etc.
Healthymagination is gaining traction in the marketplace, especially following GE Healthcare's visible presence during the Winter Olympics. But the opportunity exists to exponentially increase our digital presence. Just a quick scan of the social graph for varied health care voices such as Mayo Clinic, Cleveland Clinic, Dr. Sanjay Gupta, the New York Times Health, the World Health Organization, WebMD, NBC's Biggest Loser, etc. reveals how far behind Healthymagination is in our desire to be perceived as the solution to healthcare challenges.
Leverage and extend the current digital assets of Healthymagination (available on Healthymagination.com, and also outlined in the attached PowerPoint slide) to help GE Healthcare become a leading voice for healthcare solutions in the USA by optimizing our use of digital platforms, digital content opportunities, and social media networks and communities.
Success will be measured by an increase in awareness for Healthymagination, but more pointedly by the increase in the size of our online communities, affiliations, and fans and followers, etc.
Well, how did I do?